Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2brewers riceRice / brewer's rice▾
● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
3
Show all 16 components ▾
9mineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
10vitaminsVitamins (generic)▾
● Standard ingredientA generic term for a vitamin premix. Where the label lists the specific vitamins in brackets, each is shown and classified below; otherwise the individual vitamins are not disclosed.Sources: AAFCO ingredient definitions
This product lists probiotics. Standard processing temperatures for dry food may exceed the survival threshold for live bacteria unless a validated delivery method is used.
Guaranteed analysis
as declared by the manufacturer
✓Labelled complete and balanced (no recognised standard cited)
Protein38%moisture not declared, no AAFCO comparison
Fat16%moisture not declared, no AAFCO comparison
Fibre5%no AAFCO reference
3,700 kcal/kg≈ 1,548 kJ / 100g energy densityBrand states 3,700 kcal/kg
Also declared on the label
Phosphorus1%guaranteed minTaurine0.1%guaranteed minOmega-3 (total)0.6%guaranteed min
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Pro Plan · what the manufacturer discloses, not a rating
Part of Nestle Purina Petcare Australia · 8 brands on Pawdit
Parent companydisclosedNestle Purina Petcare Australia
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Pro Plan? Claim your brand to confirm or correct this record.
Where to buy
confirm prices and explore sizes on the retailer's site
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
The label breaks this entry into components, each classified on its own:
4corn proteinCorn / corn gluten meal▾
● Contextual noteA digestible carbohydrate and protein source for most dogs. Commonly characterised as filler in consumer discussions, but veterinary nutrition research supports its nutritional value.Sources: AAFCO 2024 · NRC 2006
5natural fibres (cellulose, beet pulp, chicory)3 components · 1 under research review▾
The label breaks this entry into components, each classified on its own:
cellulose: A plant-derived insoluble fibre. Provides bulk but limited nutritional value. Acceptable in small amounts; when present as a primary fibre source (top 10 ingredients), it may indicate a high proportion of nutritionally inert filler.Sources: NRC 2006 Nutrient Requirements · Nutritional composition data
6whole grain wheatWheat / wheat gluten▾
● Contextual noteA protein and carbohydrate source. Wheat gluten is a high-quality plant protein. Note: true gluten intolerance is uncommon in dogs compared to humans.Sources: AAFCO 2024 · NRC 2006
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
8poultry oil▾
● Contextual noteAn oil derived from poultry without identifying the specific bird species. Named-species oils (e.g., chicken fat) provide more traceability. Relevant for pets with specific poultry allergies.Sources: AAFCO ingredient definitions
11amino acidsAmino acids (generic)
▾
● Standard ingredientA generic term for an amino acid supplement blend. Where the label lists the specific amino acids in brackets, each is shown and classified below; otherwise the individual amino acids are not disclosed.Sources: AAFCO ingredient definitions
● Contextual noteA generic flavouring declaration. The label does not disclose whether the flavouring is natural or artificial, or what it is derived from.Sources: EU Regulation 767/2009
The label breaks this entry into components, each classified on its own:
14fish oilEPA + DHA (marine-source omega-3)▾
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditionsPosition on the ingredient list suggests a moderate to small inclusion level.
● Standard ingredientNatural preservation agents such as tocopherols or rosemary extract. Where the label names the agents in brackets, each is shown and classified below; 'including' wording means others may be present without being listed.Sources: AAFCO ingredient definitions
