Australian pet product transparency

Pet owners are reading your label. Meet them there.

Pawdit shows Australian pet owners every ingredient, every analysis figure and every price, with published sources. Claim your brand to verify your data for free, and see how the most engaged pet owners in the country interact with your products.

Claim your brand, freeVerification is free for every brand. Analytics is a paid annual subscription.

Your data, verified

Confirm or correct your ingredient lists, guaranteed analysis and certifications for free. Approved data publishes with a brand-verified badge on every product page.

Transparency is the product

We present manufacturer-declared facts with published sources. No scores, no grades, no rankings. Brands that disclose more simply have more to show.

Understand real engagement

Anonymised, aggregated behaviour from pet owners: what they view, investigate, price-check and add to their pet's bowl. Never individual users, always cohorts of 50 or more.

The whole bowl

Pawdit sees products in the context of the whole diet. Bowl analytics show loyalty and co-occurrence signals no retailer dashboard can.

How it works

1. Claim

Create an account and claim your brand. We review every claim manually; an email at your brand's own domain speeds it up.

2. Verify, free

Confirm or correct your product data through the portal. Approved data publishes with the brand-verified badge on the consumer site.

3. Subscribe when ready

The analytics subscription adds all seven dashboard views, engagement segmentation and CSV export. Annual invoice, one price, unlimited seats.

Seven views, one question each

Every figure is an aggregate over at least 50 unique sessions. We never sell individual user data, and no view rates or ranks products.

Demand funnelfrom result appearances to views, ingredient investigation, retailer out-clicks and bowl adds, benchmarked against category medians

Competitive landscapeyour share of category views and which brands are considered alongside yours, anonymised

Ingredient engagementwhich of your ingredients pet owners investigate, and how allergy profiles interact with your formulations

Market signalsallergy and condition prevalence trends, searches with no results, and products users asked us to add

Retail & pricingprice history and price position across tracked retailers from day one

Data quality impacthow disclosure coverage correlates with engagement across your category

Audience profilewhich pet cohorts over-index on your brand: species, life stage, breed size, region, engagement

Founding partner programme

The first brands shape the dashboards everyone else gets.

Two to three founding partners join at a discounted first year, get early access to the brand-verified badge, and set the priority order for the dashboard views. Billed annually by invoice.

Start with a free claim