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2 sources, cross-checked · prices re-checked 14 days ago
Ingredients
10 listed by weight, heaviest first · tap any ingredient for its research notes
2 beneficial6 contextual1 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Brown rice flourRice / brewer's rice▾
● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
2peanut butter
3rice malt syrupRice / brewer's rice▾
● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
4
Show all 10 ingredients ▾
9guar gum▾
● Contextual noteThickener and stabiliser used in wet food. Generally regarded as safe at low levels. May cause digestive discomfort (gas, loose stool) at higher concentrations in some animals.Sources: EFSA 2017
10natural banana flavourNatural flavours▾
● Contextual noteA broad AAFCO-defined category that may contain multiple unspecified compounds. Relevant for allergy-prone pets since potential allergens may not be individually listed.Sources: AAFCO 2024
This product lists 3 separate rice derivatives (rice, rice flour, brown rice). When listed separately, each appears lower on the ingredient list than they would if combined as a single entry.
Guaranteed analysis
as declared by the manufacturer
Protein15.7%moisture not declared, no AAFCO comparison
Fat19.7%moisture not declared, no AAFCO comparison
Fibre5%no AAFCO reference
3,680 kcal/kg≈ 1,540 kJ / 100g energy densityBrand states 368 kcal/100g
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
The Nosh Project · what the manufacturer discloses, not a rating
Recall historyon recordNo formal recalls.
AS5812 accreditationnot confirmed
PFIAA membershipnot confirmed
Quality certificationsnone listed
Parent companydisclosedThe Nosh Project
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you The Nosh Project? Claim your brand to confirm or correct this record, free.
Customer reviews
4.6
47 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
● Beneficial (well-established)Egg protein has the highest biological value of any common protein source, providing a complete amino acid profile.Sources: NRC 2006 · Protein biological value studies
5tapioca flourTapioca / tapioca starch▾
● Contextual noteA carbohydrate source that provides energy but limited micronutrients.Sources: NRC 2006
6shredded coconut (5.5%%)Coconut (flesh)▾
● Standard ingredientThe flesh of the coconut, providing fat and fibre; distinct from coconut oil.Sources: Nutritional composition data
7quinoa▾
● Contextual noteA gluten-free pseudocereal (technically a seed) used as a digestible carbohydrate and plant protein source, providing all nine essential amino acids plus fibre and minerals (magnesium, phosphorus, iron). Increasingly used in premium and novel-ingredient diets as an alternative to corn, wheat, or rice. The natural saponin coating can cause mild GI irritation but is largely removed by the rinsing and processing done before it enters commercial food.Sources: AKC quinoa guidance · Hill's Pet nutrition · Nutritional composition data
8green banana flourGreen bananas▾
● Beneficial (emerging)A source of resistant starch, which acts as a prebiotic by feeding beneficial gut bacteria. Also provides potassium and fibre. Used by some premium fresh food brands specifically for its prebiotic properties.Sources: Resistant starch prebiotic studies · Nutritional composition data
