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Data completeness
100%
2 sources, cross-checked · prices re-checked 24 days ago
Ingredients
11 listed by weight, heaviest first · tap any ingredient for its research notes
5 beneficial4 contextual2 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2tapiocaTapioca / tapioca starch▾
● Contextual noteA carbohydrate source that provides energy but limited micronutrients.Sources: NRC 2006
3potato
Show all 11 ingredients ▾
9taurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine supplementation is increasingly common in dog food, particularly for breeds associated with DCM susceptibility.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018
10celery seed powderCelery▾
● Standard ingredientA vegetable providing fibre and small amounts of vitamins and minerals.Sources: Nutritional composition data
11natural digestive enzymes
ℹ️This is a raw or freeze-dried food product. Raw pet foods may carry bacteria such as Salmonella, Listeria, and E. coli, which can pose health risks to pets and to humans who handle the food. Hygienic handling practices (hand washing, surface disinfection, separate storage) are recommended.Source: FDA guidance on raw pet food; AVA position statement
Guaranteed analysis
as fed · compared to AAFCO adult dog maintenance minimums
✓Formulated to meet AAFCO nutrient profiles (Adult, Senior)"AAFCO Statement: Prime100 SPD Fresh Roll Salmon & Tapioca cooked roll is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for adult & senior dogs." (brand statement)
Protein9%AAFCO min 18% DM
Fat11%AAFCO min 5.5% DM
Fibre3%no AAFCO reference
Moisture65%no AAFCO reference
1,800 kcal/kg≈ 753 kJ / 100g energy densityBrand states 180 kcal/100g
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Prime100 · what the manufacturer discloses, not a rating
Recall historyon record2 APOG consumer reports. No formal recalls. Acquired by Colgate-Palmolive Feb 2025.
AS5812 accreditationnot confirmed
PFIAA membershipnot confirmed
Quality certificationsnone listed
Parent companydisclosedColgate-Palmolive (Hill's Pet Nutrition)
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Prime100? Claim your brand to confirm or correct this record, free.
Customer reviews
4.8
461 reviews · aggregated from retailer listings across multiple sources
What owners mention most: Customers praise the product for being ideal for dogs with allergies and for its quality ingredients., based on review text aggregated from retailer listings.
Where to buy
confirm prices and explore sizes on the retailer's site
Brand Direct1 size: 2kgCheck current pricechecked 24d agoVisit
Petbarn1 size: 2kgCheck current pricechecked 46d agoVisit
Potato / sweet potato
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● Contextual noteDigestible carbohydrate sources. Not harmful in themselves. Often used in grain-free formulations.Sources: NRC 2006
4bamboo fibre▾
● Contextual noteA concentrated insoluble dietary fibre (cellulose, hemicellulose, and lignin) derived from bamboo stalks. Provides bulk, texture, and stool-firming with good water and oil holding capacity, but limited nutritional value beyond fibre. Functionally similar to powdered cellulose; when present as a primary fibre source (high on the ingredient list), it may indicate nutritionally inert filler.Sources: AAFCO ingredient definitions · Bamboo insoluble dietary fibre fermentation studies 2022 · Nutritional composition data
5vitamins & mineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
6salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
● Beneficial (emerging)Evening primrose oil is a plant oil valued as a source of gamma-linolenic acid (GLA), an omega-6 fatty acid that is metabolised to dihomo-gamma-linolenic acid and feeds anti-inflammatory eicosanoid pathways. Veterinary dermatology reviews report that GLA-rich oils have been studied for skin and coat support in dogs with atopic dermatitis, with some controlled trials suggesting a steroid-sparing effect, though results are mixed. Much of the mechanistic and clinical GLA evidence comes from human atopic dermatitis studies, so it is best described as a niche skin and coat supplement rather than a treatment; consult your vet.Sources: Chung BY et al. (2014), 'Gamma-Linolenic Acid Levels Correlate with Clinical Efficacy of Evening Primrose Oil in Patients with Atopic Dermatitis', Advances in Therapy (PMC3930832 / PubMed 24435467) — human study · Peer-reviewed veterinary dermatology reviews on essential fatty acid / GLA supplementation for canine atopic dermatitis · General nutrition references describing evening primrose oil as a source of gamma-linolenic acid (GLA)
● Beneficial (supported)A prebiotic fibre associated with gut microbiome support in published studies. Promotes beneficial bacteria growth.Sources: Swanson et al. 2002
Digestive enzymes (natural)
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● Beneficial (emerging)Supplemental enzymes (commonly amylase, protease, lipase, sometimes cellulase), often from fungal fermentation (Aspergillus spp.) or plants (papain, bromelain). In vitro and feeding studies suggest improved nutrient digestibility, and they have an established therapeutic role in exocrine pancreatic insufficiency and pancreatic disease. Evidence for routine benefit in otherwise healthy pets is more limited, and processing heat can reduce enzyme activity.Sources: Frontiers Vet Sci 2023 (in vitro canine enzyme digestibility) · VCA Animal Hospitals (enzymes) · AAFCO ingredient definitionsPosition on the ingredient list suggests a small inclusion level.
