Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.
public records + brand statements
Data completeness
100%
2 sources, cross-checked · prices re-checked 20 days ago
Ingredients
12 listed by weight, heaviest first · tap any ingredient for its research notes
6 beneficial5 contextual2 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Australian LambNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2tapiocaTapioca / tapioca starch▾
● Contextual noteA carbohydrate source that provides energy but limited micronutrients.Sources: NRC 2006
3bamboo fibre▾
Show all 12 ingredients ▾
9taurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine supplementation is increasingly common in dog food, particularly for breeds associated with DCM susceptibility.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018
10rosemaryRosemary / rosemary extract▾
● Contextual noteGenerally regarded as a positive natural preservative alternative to synthetic options. Some veterinary sources suggest rosemary may lower seizure thresholds in dogs with epilepsy.Sources: Goncalves et al. 2019
11
Guaranteed analysis
as fed · compared to AAFCO dog growth & reproduction minimums
✓Formulated to meet AAFCO nutrient profiles (All Ages)"AAFCO Statement: Prime100 SPD Fresh Roll SPD Lamb & Rosemary steam cooked roll is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Proles for dogs of all ages." (brand statement)
Protein9.5%AAFCO min 22.5% DM
Fat9%AAFCO min 8.5% DM
Fibre3%no AAFCO reference
Moisture65%no AAFCO reference
1,800 kcal/kg≈ 753 kJ / 100g energy densityBrand states 180 kcal/100g
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Prime100 · what the manufacturer discloses, not a rating
Recall historyon record2 APOG consumer reports. No formal recalls. Acquired by Colgate-Palmolive Feb 2025.
AS5812 accreditationnot confirmed
PFIAA membershipnot confirmed
Quality certificationsnone listed
Parent companydisclosedColgate-Palmolive (Hill's Pet Nutrition)
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Prime100? Claim your brand to confirm or correct this record, free.
Customer reviews
4.7
245 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
Petbarn1 size: 2kgCheck current pricechecked 21d agoVisit
Petstock1 size: 2kgCheck current pricechecked 20d agoVisit
● Contextual noteA concentrated insoluble dietary fibre (cellulose, hemicellulose, and lignin) derived from bamboo stalks. Provides bulk, texture, and stool-firming with good water and oil holding capacity, but limited nutritional value beyond fibre. Functionally similar to powdered cellulose; when present as a primary fibre source (high on the ingredient list), it may indicate nutritionally inert filler.Sources: AAFCO ingredient definitions · Bamboo insoluble dietary fibre fermentation studies 2022 · Nutritional composition data
4potatoPotato / sweet potato▾
● Contextual noteDigestible carbohydrate sources. Not harmful in themselves. Often used in grain-free formulations.Sources: NRC 2006
5vitamins & mineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
● Contextual noteA generic term for oil and fat sources. Where the label names the sources in brackets, each is shown and classified below. Unnamed sources cannot be traced to an animal or plant species; named sources (e.g. chicken fat, salmon oil) provide more transparency.Sources: EU Regulation 767/2009 · AAFCO ingredient definitions
The label lists this premix's contents, each piece classified on its own:
7salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
● Beneficial (supported)A prebiotic fibre associated with gut microbiome support in published studies. Promotes beneficial bacteria growth.Sources: Swanson et al. 2002
celery seed powder
Celery
▾
● Standard ingredientA vegetable providing fibre and small amounts of vitamins and minerals.Sources: Nutritional composition data
● Beneficial (emerging)Supplemental enzymes (commonly amylase, protease, lipase, sometimes cellulase), often from fungal fermentation (Aspergillus spp.) or plants (papain, bromelain). In vitro and feeding studies suggest improved nutrient digestibility, and they have an established therapeutic role in exocrine pancreatic insufficiency and pancreatic disease. Evidence for routine benefit in otherwise healthy pets is more limited, and processing heat can reduce enzyme activity.Sources: Frontiers Vet Sci 2023 (in vitro canine enzyme digestibility) · VCA Animal Hospitals (enzymes) · AAFCO ingredient definitionsPosition on the ingredient list suggests a small inclusion level.
