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15 components (the label lists 14 ingredients) · tap any for its research notes
What do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Chicken mealNamed species meat meal▾
● Beneficial (well-established)Rendered meal from a named animal species: a concentrated protein source with water and fat removed. The species is identified, which supports traceability and allergy checking.Sources: AAFCO ingredient definitions · Veterinary nutrition references
2ChickenNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
3
Show all 15 components ▾
9animal digest▾
● Contextual noteHydrolysed animal tissue used as a flavour coating. Source animal is usually unspecified. Named digest (e.g., chicken digest) provides more traceability than generic animal digest.Sources: AAFCO 2024
10beet pulp▾
● Beneficial (supported)A well-studied moderately fermentable fibre source associated with stool quality benefits in dogs.Sources: NRC 2006 · Fahey et al. 1990
11mineralsMinerals (generic)
This product lists 2 separate wheat derivatives (wheat, wheat gluten). When listed separately, each appears lower on the ingredient list than they would if combined as a single entry.
This product lists probiotics. Standard processing temperatures for dry food may exceed the survival threshold for live bacteria unless a validated delivery method is used.
Guaranteed analysis
as declared by the manufacturer
✓Labelled complete and balanced (no recognised standard cited)"100% Complete & balanced for Adult Maintenance for Medium Breed Dogs" (brand statement)
Protein28%moisture not declared, no AAFCO comparison
Fat16%moisture not declared, no AAFCO comparison
Fibre3%no AAFCO reference
3,700 kcal/kg≈ 1,548 kJ / 100g energy density
Also declared on the label
Phosphorus0.7%guaranteed minOmega-3 (total)0.3%guaranteed min
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Pro Plan · what the manufacturer discloses, not a rating
Part of Nestle Purina Petcare Australia · 8 brands on Pawdit
Parent companydisclosedNestle Purina Petcare Australia
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Pro Plan? Claim your brand to confirm or correct this record.
Customer reviews
4.7
10 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
4whole grain wheatWheat / wheat gluten▾
● Contextual noteA protein and carbohydrate source. Wheat gluten is a high-quality plant protein. Note: true gluten intolerance is uncommon in dogs compared to humans.Sources: AAFCO 2024 · NRC 2006
5oats▾
● Contextual noteA whole grain carbohydrate source rich in soluble fibre (beta-glucans). Generally well-tolerated and considered a high-quality grain for pets.Sources: Veterinary nutrition references
6barley▾
● Contextual noteA whole grain carbohydrate and fibre source. Provides beta-glucans, a type of soluble fibre associated with gut health benefits.Sources: Veterinary nutrition references
7animal fatUnnamed animal fats▾
● Under research reviewGeneric animal fats without species identification. The source animal(s) cannot be confirmed, which limits traceability and is relevant for pets with food sensitivities or allergies.Sources: AAFCO ingredient definitions · FDA CVM documentation
8wheat glutenWheat / wheat gluten▾
● Contextual noteA protein and carbohydrate source. Wheat gluten is a high-quality plant protein. Note: true gluten intolerance is uncommon in dogs compared to humans.Sources: AAFCO 2024 · NRC 2006
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● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
12vitaminsVitamins (generic)▾
● Standard ingredientA generic term for a vitamin premix. Where the label lists the specific vitamins in brackets, each is shown and classified below; otherwise the individual vitamins are not disclosed.Sources: AAFCO ingredient definitions
13amino acids (including calcium, phosphorous, sodium, chloride, potassium, magnesium, zinc, iron, manganese, copper, selenium, iodine, aluminosilicate, vitamin A, B vitamins, vitamin C, vitamin D, vitamin E, choline, folic acid)20 components▾
● Standard ingredientA generic term for an amino acid supplement blend. Where the label lists the specific amino acids in brackets, each is shown and classified below; otherwise the individual amino acids are not disclosed.Sources: AAFCO ingredient definitions
The label breaks this entry into components, each classified on its own:
14fish oil (source of Omega-3 and Omega-6 fatty acids) and natural antioxidants3 components▾
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditionsPosition on the ingredient list suggests a moderate to small inclusion level.
The label breaks this entry into components, each classified on its own:
