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public records + brand statements
Data completeness
100%
2 sources, cross-checked · prices re-checked 21 days ago
Ingredients
15 listed by weight, heaviest first · tap any ingredient for its research notes
8 beneficial4 contextual2 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2Sweet PotatoPotato / sweet potato▾
● Contextual noteDigestible carbohydrate sources. Not harmful in themselves. Often used in grain-free formulations.Sources: NRC 2006
● Beneficial (supported)A prebiotic fibre associated with gut microbiome support in published studies. Promotes beneficial bacteria growth.Sources: Swanson et al. 2002
● Beneficial (emerging)Fermentation products (e.g., dried Bacillus subtilis fermentation product) are an emerging category of gut health ingredients. Unlike live probiotics, postbiotics survive processing.Sources: Swanson et al. 2002 · ISAPP consensus 2021
11Functional Oil (Algae)
Guaranteed analysis
as fed · compared to AAFCO dog growth & reproduction minimums
✓Formulated to meet AAFCO nutrient profiles (Puppy, Adult, Senior)"51g/1000 Kcal Moisture 80% (max) Metabolisable Energy (ME) 100Kcal/100g Feeding Guide: Per 5kg bodyweight: Adult & Senior Dogs: 330g Puppy +4 months: 460g Puppy 2-4 months: 700g AAFCO Statement: Prime100 SPD™ Slow Cooked Turkey & Flaxseed is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for dogs of all ages." (brand statement)
Protein9%AAFCO min 22.5% DM
Fat6%AAFCO min 8.5% DM
Fibre2%no AAFCO reference
Moisture80%no AAFCO reference
1,000 kcal/kg≈ 418 kJ / 100g energy densityBrand states 100 kcal/100g
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Prime100 · what the manufacturer discloses, not a rating
Recall historyon record2 APOG consumer reports. No formal recalls. Acquired by Colgate-Palmolive Feb 2025.
AS5812 accreditationnot confirmed
PFIAA membershipnot confirmed
Quality certificationsnone listed
Parent companydisclosedColgate-Palmolive (Hill's Pet Nutrition)
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Prime100? Claim your brand to confirm or correct this record, free.
Customer reviews
4.8
30 reviews · aggregated from retailer listings across multiple sources
What owners mention most: Customers love the taste and convenience of the packaging., based on review text aggregated from retailer listings.
Where to buy
confirm prices and explore sizes on the retailer's site
Petbarn1 size: 354g x12Check current pricechecked 21d agoVisit
● Contextual noteA gluten-free pseudocereal (technically a seed) used as a digestible carbohydrate and plant protein source, providing all nine essential amino acids plus fibre and minerals (magnesium, phosphorus, iron). Increasingly used in premium and novel-ingredient diets as an alternative to corn, wheat, or rice. The natural saponin coating can cause mild GI irritation but is largely removed by the rinsing and processing done before it enters commercial food.Sources: AKC quinoa guidance · Hill's Pet nutrition · Nutritional composition data
4Bamboo Fibre▾
● Contextual noteA concentrated insoluble dietary fibre (cellulose, hemicellulose, and lignin) derived from bamboo stalks. Provides bulk, texture, and stool-firming with good water and oil holding capacity, but limited nutritional value beyond fibre. Functionally similar to powdered cellulose; when present as a primary fibre source (high on the ingredient list), it may indicate nutritionally inert filler.Sources: AAFCO ingredient definitions · Bamboo insoluble dietary fibre fermentation studies 2022 · Nutritional composition data
5Vitamins & MineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
6Salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
7Parsley▾
● Standard ingredientA herb providing small amounts of vitamins and minerals.Sources: Nutritional composition data
8FlaxseedFlaxseed / flaxseed oil▾
● Beneficial (supported)A plant-based source of omega-3 (ALA), fibre, and lignans. Note: dogs have limited ability to convert plant ALA to the more bioactive EPA/DHA found in marine sources.Sources: Bauer 2011
● Beneficial (emerging)A proprietary algae-based feed ingredient (Olmix) combining two marine sulfated polysaccharide extracts: MSP-BARRIER from red macroalgae for intestinal barrier support, and MSP-IMMUNITY from green macroalgae (Ulva) for immune modulation. Most published evidence is in poultry, swine, and aquaculture; companion-animal data is limited and largely manufacturer-associated. Explored for gut integrity and immune support.Sources: Olmix product documentation · Berri et al. 2016/2017 (INRA) MSP immune modulation · Marine sulfated polysaccharide aquaculture trials 2022Position on the ingredient list suggests a small inclusion level.
13TaurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine supplementation is increasingly common in dog food, particularly for breeds associated with DCM susceptibility.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018Position on the ingredient list suggests a small inclusion level.
14GlucosamineGlucosamine HCL▾
● Beneficial (supported)Some peer-reviewed studies in dogs have associated glucosamine with joint cartilage support. Quality and formulation vary across products.Sources: McCarthy et al. 2007 · Moreau et al. 2003Position on the ingredient list suggests a small inclusion level.
15ChondroitinChondroitin sulfate▾
● Beneficial (supported)Often studied in combination with glucosamine. Some studies report benefits for joint mobility in dogs.Sources: McCarthy et al. 2007Position on the ingredient list suggests a small inclusion level.
