Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2TapiocaTapioca / tapioca starch▾
● Contextual noteA carbohydrate source that provides energy but limited micronutrients.Sources: NRC 2006
3PeasPeas / lentils / chickpeas
Guaranteed analysis
as fed · compared to AAFCO adult dog maintenance minimums
✓Labelled complete and balanced (no recognised standard cited)"Complete and balanced for dogs of all breeds and life stages (excluding large and giant breed puppies) with added natural digestive enzymes to help improve gastrointestinal health and animal wellbeing." (brand statement)
Protein10%AAFCO min 18% DM
Fat10%AAFCO min 5.5% DM
Fibre0.1%no AAFCO reference
Moisture62%no AAFCO reference
1,350 kcal/kg≈ 565 kJ / 100g energy densityBrand states 135 kcal/100g
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Prime100 · what the manufacturer discloses, not a rating
Recall historyon record2 APOG consumer reports. No formal recalls. Acquired by Colgate-Palmolive Feb 2025.
AS5812 accreditationnot confirmed
PFIAA membershipnot confirmed
Quality certificationsnone listed
Parent companydisclosedColgate-Palmolive (Hill's Pet Nutrition)
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Prime100? Claim your brand to confirm or correct this record, free.
Where to buy
confirm prices and explore sizes on the retailer's site
● Contextual noteWhole legumes provide protein, fibre, and micronutrients. The FDA investigated (2018-2022) a potential association with dilated cardiomyopathy (DCM) in dogs when legumes are used as a primary ingredient, did not establish a causal link, and has paused public updates pending new science.Sources: FDA DCM Investigation 2018-2022 · Freeman et al. 2018 JAVMA
4Carrots▾
● Standard ingredientA root vegetable providing beta-carotene and fibre.Sources: Nutritional composition data
5Salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
6Vitamins & MineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
● Beneficial (emerging)Supplemental enzymes (commonly amylase, protease, lipase, sometimes cellulase), often from fungal fermentation (Aspergillus spp.) or plants (papain, bromelain). In vitro and feeding studies suggest improved nutrient digestibility, and they have an established therapeutic role in exocrine pancreatic insufficiency and pancreatic disease. Evidence for routine benefit in otherwise healthy pets is more limited, and processing heat can reduce enzyme activity.Sources: Frontiers Vet Sci 2023 (in vitro canine enzyme digestibility) · VCA Animal Hospitals (enzymes) · AAFCO ingredient definitions
