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Ingredients
37 listed by weight, heaviest first · tap any ingredient for its research notes
6 beneficial12 contextual19 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Chicken MealNamed species meat meal▾
● Beneficial (well-established)Rendered meal from a named animal species: a concentrated protein source with water and fat removed. The species is identified, which supports traceability and allergy checking.Sources: AAFCO ingredient definitions · Veterinary nutrition references
2Ground WheatWheat / wheat gluten▾
● Contextual noteA protein and carbohydrate source. Wheat gluten is a high-quality plant protein. Note: true gluten intolerance is uncommon in dogs compared to humans.Sources: AAFCO 2024 · NRC 2006
3Brewers Rice
Show all 37 ingredients ▾
9Brewers Dried YeastBrewer's yeast▾
● Beneficial (emerging)A by-product of beer brewing that provides B vitamins, protein, and trace minerals. Some studies have explored its role as a source of mannan-oligosaccharides (MOS) for gut health support and as a natural palatability enhancer.Sources: Nutritional composition data · Swanson et al. 2002
10Potassium Chloride▾
● Standard ingredientA standard added potassium (mineral) supplement.
11Salt▾
Guaranteed analysis
as fed · compared to AAFCO adult cat maintenance minimums
Protein27%AAFCO min 26% DM
Fat12%AAFCO min 9% DM
Fibre8%no AAFCO reference
Moisture10%no AAFCO reference
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
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Greenies · what the manufacturer discloses, not a rating
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● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
4Corn Protein MealCorn / corn gluten meal▾
● Contextual noteA digestible carbohydrate and protein source for most dogs. Commonly characterised as filler in consumer discussions, but veterinary nutrition research supports its nutritional value.Sources: AAFCO 2024 · NRC 2006
5Poultry Fat (preserved with Mixed Tocopherols)1 components▾
● Contextual noteAn oil derived from poultry without identifying the specific bird species. Named-species oils (e.g., chicken fat) provide more traceability. Relevant for pets with specific poultry allergies.Sources: AAFCO ingredient definitions
The label lists this premix's contents, each piece classified on its own:
6Oat FiberOats▾
● Contextual noteA whole grain carbohydrate source rich in soluble fibre (beta-glucans). Generally well-tolerated and considered a high-quality grain for pets.Sources: Veterinary nutrition references
7Natural FlavorsNatural flavours▾
● Contextual noteA broad AAFCO-defined category that may contain multiple unspecified compounds. Relevant for allergy-prone pets since potential allergens may not be individually listed.Sources: AAFCO 2024
8Ground FlaxseedFlaxseed / flaxseed oil▾
● Contextual noteCats have negligible ability to convert plant-based ALA to the bioactive EPA and DHA forms. Flaxseed provides no meaningful omega-3 benefit for cats. Marine sources are required.Sources: Bauer 2011
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
12Choline Chloride▾
● Standard ingredientCholine chloride: a standard added nutrient for normal cell and nerve function.
13Dried Catnip
14Citric Acid (preservative)1 components▾
● Standard ingredientA naturally occurring organic acid used as a preservative and antioxidant.Sources: AAFCO ingredient definitions
The label lists this premix's contents, each piece classified on its own:
15Fruit Juice ColorColouring agents▾
● Contextual noteA generic term for substances used to colour pet food. No nutritional purpose. The specific colouring agents are not identified, which means known concerning colours (Red 40, Blue 2, etc.) may be present without disclosure.Sources: AAFCO ingredient definitions
16DL-Methionine▾
● Contextual noteAn essential amino acid commonly added to pet food. Also functions as a urinary acidifier (lowers urine pH). Veterinary sources note it should be used with caution in pets with kidney disease, pancreatic disease, or liver insufficiency. Not recommended for kittens.Sources: VCA Animal Hospitals · PetMD veterinary reference · NRC 2006
17TaurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine is an essential amino acid for cats. Deficiency can cause serious health consequences including dilated cardiomyopathy, central retinal degeneration, and reproductive failure.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018Position on the ingredient list suggests a small inclusion level.
18Calcium Carbonate▾
● Standard ingredientA standard added calcium (mineral) supplement.
19Zinc Sulfate▾
● Standard ingredientA standard added zinc (mineral) supplement.
20Vitamin E SupplementVitamin E▾
● Standard ingredientA standard added vitamin with antioxidant function.
21Turmeric ColorTurmeric / curcumin▾
● Beneficial (emerging)Curcumin has well-documented anti-inflammatory properties in laboratory studies, but its bioavailability in standard oral forms is poor without specific enhancement (piperine, lipid carrier, or phytosomal formulation). In several randomised controlled trials in dogs and cats with osteoarthritis, diets and supplements containing bioavailability-enhanced curcumin (for example phosphatidylcholine/phytosome complexes), usually combined with other ingredients such as omega-3 fatty acids, hydrolysed collagen or green-lipped mussel, were associated with owner- and veterinarian-reported improvements in pain and mobility (e.g. Comblain et al., 2017); objective gait measures were often unchanged, and these effects have not been demonstrated for the small amounts of plain turmeric found in most foods.Sources: Colitti et al. 2012 · Comblain et al., BMC Veterinary Research 2017, DOI 10.1186/s12917-017-1317-8 · Feline osteoarthritis diet with EPA/DHA, turmeric extract and hydrolysed collagen, Animals 2024;14(22):3298 · Moreau et al., Veterinary Record 2003;152(11):323 (counter-evidence: curcumin nutraceutical did not improve objective gait vs NSAIDs) · Pye et al., Journal of Small Animal Practice 2024 (review)Position on the ingredient list suggests a small inclusion level.
22Mixed Tocopherols (preservative)1 components▾
● Beneficial (emerging)This product uses mixed tocopherols (natural vitamin E) as a preservative, which is an alternative to synthetic preservation systems.Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
The label lists this premix's contents, each piece classified on its own:
23Ferrous Sulfate▾
● Standard ingredientA standard added iron (mineral) supplement.
24Copper Sulfate▾
● Contextual noteAn inorganic copper source. Functional and commonly used. Chelated forms (copper proteinate) may offer better bioavailability.Sources: NRC 2006
25Vitamin A SupplementVitamin A▾
● Standard ingredientA standard added vitamin involved in vision and immune function.
26Niacin SupplementNiacin▾
● Standard ingredientNiacin (vitamin B3): a standard added B vitamin.
27Vitamin B12 SupplementVitamin B12▾
● Standard ingredientVitamin B12: a standard added B vitamin.
28Riboflavin Supplement (Vitamin B2)Riboflavin▾
● Standard ingredientRiboflavin (vitamin B2): a standard added B vitamin.
29Manganese Sulfate▾
● Standard ingredientA standard added manganese (mineral) supplement.
30Thiamine Mononitrate (Vitamin B1)Thiamine▾
● Standard ingredientThiamine (vitamin B1): a standard added B vitamin.
● Standard ingredientVitamin B6 (pyridoxine): a standard added B vitamin.
33Vitamin D3 SupplementVitamin D3▾
● Standard ingredientA standard added vitamin involved in calcium metabolism and bone health.
34Biotin▾
● Standard ingredientBiotin (vitamin B7): a standard added B vitamin.
35Potassium IodideCalcium iodate▾
● Standard ingredientA standard added iodine (mineral) supplement.
36Folic Acid▾
● Standard ingredientFolic acid (vitamin B9): a standard added B vitamin.
37Rosemary ExtractRosemary / rosemary extract▾
● Contextual noteGenerally regarded as a positive natural preservative alternative to synthetic options. Some veterinary sources suggest rosemary may lower seizure thresholds in dogs with epilepsy.Sources: Goncalves et al. 2019
