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88%
2 sources, cross-checked · prices re-checked 18 days ago
Ingredients
18 listed by weight, heaviest first · tap any ingredient for its research notes
5 beneficial8 contextual5 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
● Contextual noteA meat ingredient where the animal species is named but disclosure is partial: by-products from a named species (e.g. chicken by-product meal), or a generic meat term with the species named in brackets (e.g. meat meal (beef and/or lamb)). An "and/or" list means the exact mix may vary between batches; where a percentage is shown (e.g. "chicken 27%"), only that minimum is guaranteed to come from that species. Named species are checked against your pet's allergy profile. By-product terms do not specify which parts are used. More transparent than fully unnamed meat terms; named whole meats, meals, and organ meats provide the strongest traceability.Sources: AAFCO ingredient definitions · EU Regulation 767/2009
The label names these possible species — shown for identification and allergy checking:
Show all 18 ingredients ▾
9Vitamins And MineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
10Whole EggWhole eggs / dried egg product▾
● Beneficial (well-established)Egg protein has the highest biological value of any common protein source, providing a complete amino acid profile.Sources: NRC 2006 · Protein biological value studies
Guaranteed analysis
as declared by the manufacturer
✓Labelled complete and balanced (no recognised standard cited)
Protein33%moisture not declared, no AAFCO comparison
Fat20%moisture not declared, no AAFCO comparison
Fibre1.6%no AAFCO reference
3,900 kcal/kg≈ 1,632 kJ / 100g energy densityBrand states 390 kcal/100g
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Taurine is an essential amino acid for cats. This product does not appear to list taurine as a supplemented ingredient. You may wish to verify with the manufacturer or your vet.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Advance · what the manufacturer discloses, not a rating
Recall historyon record2018: Voluntary recall of Advance Dermocare dry dog food linked to megaesophagus in 74+ dogs. Senate inquiry followed. 2 APOG consumer reports.
AS5812 accreditationconfirmed
PFIAA membershipconfirmed
Quality certificationsconfirmedAS5812 · HACCP
Parent companydisclosedMars Petcare Australia
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Advance? Claim your brand to confirm or correct this record, free.
Customer reviews
4.7
124 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
Brand Direct1 size: 2kgCheck current pricechecked 18d agoVisit
Petstock1 size: 2kgCheck current pricechecked 18d agoVisit
Petbarn4 sizes: 2kg, 4kg, 8kg, 20kgCheck current pricechecked 19d agoVisit
2WheatWheat / wheat gluten▾
● Contextual noteA protein and carbohydrate source. Wheat gluten is a high-quality plant protein. Note: true gluten intolerance is uncommon in dogs compared to humans.Sources: AAFCO 2024 · NRC 2006
3CornCorn / corn gluten meal▾
● Contextual noteA digestible carbohydrate and protein source for most dogs. Commonly characterised as filler in consumer discussions, but veterinary nutrition research supports its nutritional value.Sources: AAFCO 2024 · NRC 2006
4Chicken Fat▾
● Standard ingredientA named animal fat source providing energy and essential fatty acids.Sources: AAFCO ingredient definitions
5Cereal Protein▾
● Contextual noteA protein derived from unspecified grains. The source grain is not identified, limiting traceability for pets with specific grain allergies or sensitivities.Sources: AAFCO ingredient definitions
6Natural Flavours (Chicken)1 components▾
● Contextual noteA broad AAFCO-defined category that may contain multiple unspecified compounds. Relevant for allergy-prone pets since potential allergens may not be individually listed.Sources: AAFCO 2024
The label lists this premix's contents, each piece classified on its own:
7Plant FibreVegetable fibres▾
● Contextual noteA generic term for plant-derived fibre sources. The specific source plant is not identified, limiting traceability.Sources: AAFCO ingredient definitions
8Salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
11Brewers YeastYeasts / yeast products (generic)
▾
● Contextual noteA generic term for whole inactivated yeast or unspecified yeast-derived products (usually Saccharomyces cerevisiae). Can supply protein, B vitamins, and cell-wall fractions (MOS, beta-glucans), but the specific form and processing are not disclosed. Sources: AAFCO ingredient definitions · Nutritional composition data
12Amino AcidsAmino acids (generic)▾
● Standard ingredientA generic term for an amino acid supplement blend. Where the label lists the specific amino acids in brackets, each is shown and classified below; otherwise the individual amino acids are not disclosed.Sources: AAFCO ingredient definitions
● Beneficial (supported)A prebiotic fibre associated with gut microbiome support in published studies. Promotes beneficial bacteria growth.Sources: Swanson et al. 2002Position on the ingredient list suggests a small inclusion level.
14Fish OilEPA + DHA (marine-source omega-3)▾
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditionsPosition on the ingredient list suggests a small inclusion level.
15Sunflower Oil▾
● Standard ingredientA named plant oil providing energy and fatty acids.
16AntioxidantsNatural antioxidants (generic)▾
● Standard ingredientNatural preservation agents such as tocopherols or rosemary extract. Where the label names the agents in brackets, each is shown and classified below; 'including' wording means others may be present without being listed.Sources: AAFCO ingredient definitions
17ColostrumColostrum (bovine)▾
● Beneficial (emerging)Bovine colostrum has been explored for immune and gut health support in some preliminary studies in dogs.Sources: Satyaraj et al. 2013Position on the ingredient list suggests a small inclusion level.
18Beta CaroteneBeta-carotene▾
● Beneficial (emerging)Cats cannot convert beta-carotene to vitamin A and must obtain preformed vitamin A from animal sources.Sources: Chew et al. 2000 (Journal of Nutrition)Position on the ingredient list suggests a small inclusion level.
