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PFIAA
Data completeness
95%
2 sources, cross-checked · prices re-checked 16 days ago
Ingredients
27 listed by weight, heaviest first · tap any ingredient for its research notes
11 beneficial1 under research review8 contextual22 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Water▾
● Standard ingredientWater used in processing; contributes to the declared moisture content.
2pork liverNamed organ meats▾
● Beneficial (well-established)Organ meat from a named animal species, with both the species and the organ identified. Published nutrition references describe named organ meats (e.g. chicken liver, beef heart) as nutrient-dense, naturally rich in vitamins A and B12, iron, copper, and folate. Where the label names only the organ (e.g. "liver"), the animal species is not identified.Sources: NRC 2006 · Nutritional composition data
3chickenNamed single-species whole meat▾
Show all 27 ingredients ▾
9chicken fat▾
● Standard ingredientA named animal fat source providing energy and essential fatty acids.Sources: AAFCO ingredient definitions
10ground pecan shells▾
● Contextual noteAn insoluble fibre source derived from pecan shells. Provides bulk but limited nutritional value beyond fibre. Similar in function to powdered cellulose.Sources: Nutritional composition data
11calcium sulfateCalcium carbonate▾
Guaranteed analysis
as declared by the manufacturer
✓Feeding trials substantiate that this product meets AAFCO nutrient profiles (Kitten)"Animal feeding tests using AAFCO procedures substantiate that provides complete and balanced nutrition for growing kittens." (brand statement)
Protein38.5%moisture not declared, no AAFCO comparison
Fat23.4%moisture not declared, no AAFCO comparison
Fibre1.6%no AAFCO reference
1,730 kcal/kg≈ 724 kJ / 100g energy densityBrand states 173 kcal/100g
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Hill's · what the manufacturer discloses, not a rating
Recall historyon record2019: Included in excess Vitamin D canned dog food recall. Multiple products affected.
AS5812 accreditationnot confirmed
PFIAA membershipconfirmed
Quality certificationsconfirmedAAFCO · FDA cGMP
Parent companydisclosedColgate-Palmolive (Hill's Pet Nutrition)
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Hill's? Claim your brand to confirm or correct this record, free.
Where to buy
confirm prices and explore sizes on the retailer's site
Petbarn1 size: 156g x24Check current pricechecked 16d agoVisit
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
4riceRice / brewer's rice▾
● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
5flaxseedFlaxseed / flaxseed oil▾
● Contextual noteCats have negligible ability to convert plant-based ALA to the bioactive EPA and DHA forms. Flaxseed provides no meaningful omega-3 benefit for cats. Marine sources are required.Sources: Bauer 2011
6potato proteinPotato / sweet potato▾
● Contextual noteDigestible carbohydrate sources. Not harmful in themselves. Often used in grain-free formulations.Sources: NRC 2006
7fish oilEPA + DHA (marine-source omega-3)▾
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditions
8egg whitesWhole eggs / dried egg product▾
● Beneficial (well-established)Egg protein has the highest biological value of any common protein source, providing a complete amino acid profile.Sources: NRC 2006 · Protein biological value studies
● Standard ingredientA standard added calcium (mineral) supplement.
12chicken liver flavorNamed organ meats▾
● Beneficial (well-established)Organ meat from a named animal species, with both the species and the organ identified. Published nutrition references describe named organ meats (e.g. chicken liver, beef heart) as nutrient-dense, naturally rich in vitamins A and B12, iron, copper, and folate. Where the label names only the organ (e.g. "liver"), the animal species is not identified.Sources: NRC 2006 · Nutritional composition dataPosition on the ingredient list suggests a moderate to small inclusion level.
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studiesPosition on the ingredient list suggests a moderate to small inclusion level.
14guar gum▾
● Contextual noteThickener and stabiliser used in wet food. Generally regarded as safe at low levels. May cause digestive discomfort (gas, loose stool) at higher concentrations in some animals.Sources: EFSA 2017
15dicalcium phosphate▾
● Standard ingredientA standard added calcium and phosphorus (mineral) supplement.
16potassium chloride▾
● Standard ingredientA standard added potassium (mineral) supplement.
17dried beet pulpBeet pulp▾
● Beneficial (supported)A well-studied moderately fermentable fibre source associated with stool quality benefits in dogs.Sources: NRC 2006 · Fahey et al. 1990Position on the ingredient list suggests a small inclusion level.
18iodized saltSalt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
19dried citrus pulp▾
● Standard ingredientA fibre source derived from citrus fruit processing.Sources: Nutritional composition data
20vitamins (vitamin E supplement, thiamine mononitrate, L-Ascorbyl-2-Polyphosphate (source of vitamin C), niacin supplement, menadione sodium bisulfite complex (source of vitamin K), pyridoxine hydrochloride, calcium pantothenate, vitamin B12 supplement, riboflavin supplement, folic acid, biotin, vitamin D3 supplement)12 components · 1 under research review▾
● Standard ingredientA generic term for a vitamin premix. Where the label lists the specific vitamins in brackets, each is shown and classified below; otherwise the individual vitamins are not disclosed.Sources: AAFCO ingredient definitions
The label lists this premix's contents, each piece classified on its own:
menadione sodium bisulfite complex (source of vitamin K: A synthetic form of vitamin K that has been restricted in human food supplements in the EU due to organ toxicity concerns at high doses. Natural alternatives (K1, K2) are available. AAFCO panel found it acceptable in pet food at approved levels.Sources: EFSA 2014 vitamin K opinion · EU Directive 2002/46/EC · AAFCO expert panel review
21taurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine is an essential amino acid for cats. Deficiency can cause serious health consequences including dilated cardiomyopathy, central retinal degeneration, and reproductive failure.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018Position on the ingredient list suggests a small inclusion level.
● Beneficial (supported)Contains proanthocyanidins, which some studies have associated with urinary tract health, particularly in cats.Sources: Howell 2007Position on the ingredient list suggests a small inclusion level.
23DL-methionine▾
● Contextual noteAn essential amino acid commonly added to pet food. Also functions as a urinary acidifier (lowers urine pH). Veterinary sources note it should be used with caution in pets with kidney disease, pancreatic disease, or liver insufficiency. Not recommended for kittens.Sources: VCA Animal Hospitals · PetMD veterinary reference · NRC 2006
24choline chloride▾
● Standard ingredientCholine chloride: a standard added nutrient for normal cell and nerve function.
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
The label lists this premix's contents, each piece classified on its own:
26magnesium oxide▾
● Standard ingredientA standard added magnesium (mineral) supplement.
27beta-carotene▾
● Beneficial (emerging)Cats cannot convert beta-carotene to vitamin A and must obtain preformed vitamin A from animal sources.Sources: Chew et al. 2000 (Journal of Nutrition)Position on the ingredient list suggests a small inclusion level.
