9Salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
10Guar Gum▾
● Contextual noteThickener and stabiliser used in wet food. Generally regarded as safe at low levels. May cause digestive discomfort (gas, loose stool) at higher concentrations in some animals.Sources: EFSA 2017
11Potassium Chloride▾
● Standard ingredientA standard added potassium (mineral) supplement.
12Calcium Carbonate▾
● Standard ingredientA standard added calcium (mineral) supplement.
13Magnesium SulfateMagnesium oxide▾
● Standard ingredientA standard added magnesium (mineral) supplement.
14Choline Chloride▾
● Standard ingredientCholine chloride: a standard added nutrient for normal cell and nerve function.
15Green-lipped MusselGreen-lipped mussel (Perna canaliculus)▾
● Beneficial (supported)Contains a unique omega-3 fatty acid (ETA) and has been associated with anti-inflammatory and joint support benefits in some studies in dogs. Relevant for the AU/NZ market.Sources: Servet et al. 2006 · Bierer & Bui 2002Position on the ingredient list suggests a small inclusion level.
16Kiwifruit▾
● Beneficial (emerging)Kiwifruit is high in vitamin C and soluble fibre and contains the proteolytic enzyme actinidin; multi-country randomised human trials associate eating green kiwifruit with more frequent bowel movements and reduced digestive discomfort (attributed to the fibre's water-holding capacity plus actinidin), though this evidence is human, not canine. Kiwifruit also contains calcium-oxalate raphides, which sources note can cause mouth or skin irritation in some sensitive animals.Sources: Habitual Green Kiwifruit Consumption Is Associated with a Reduction in Upper Gastrointestinal Symptoms: A Systematic Scoping Review · The effect of 'Zesy002' kiwifruit (Actinidia chinensis var. chinensis) on gut health function: a randomised cross-over clinical trial · The nutritional and health attributes of kiwifruit: a reviewPosition on the ingredient list suggests a small inclusion level.
17KelpKelp / seaweed meal▾
● Beneficial (supported)A natural source of iodine and trace minerals. Some studies have explored dental health benefits. Note: excessive iodine from kelp could affect thyroid function in cats with hyperthyroidism.Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
18Manuka HoneyHoney (Manuka)▾
● Beneficial (emerging)Manuka honey has documented antibacterial properties (due to methylglyoxal content) and has been explored for wound healing, digestive health, and immune support in dogs. Should be used cautiously in pets with diabetes due to high sugar content.Sources: Veterinary wound care studies · New Zealand Manuka honey researchPosition on the ingredient list suggests a small inclusion level.
19Iron ProteinateChelated / organic minerals▾
● Beneficial (supported)Chelated (organic) mineral forms are associated with better bioavailability compared to inorganic forms in published research.Sources: Spears 1996 · NRC 2006Position on the ingredient list suggests a small inclusion level.
20Zinc Amino Acid ComplexChelated / organic minerals▾
● Beneficial (supported)Chelated (organic) mineral forms are associated with better bioavailability compared to inorganic forms in published research.Sources: Spears 1996 · NRC 2006Position on the ingredient list suggests a small inclusion level.
21Vitamin B3Niacin▾
● Standard ingredientNiacin (vitamin B3): a standard added B vitamin.
22Vitamin E▾
● Standard ingredientA standard added vitamin with antioxidant function.
23Selenium YeastSodium selenite▾
● Standard ingredientA standard added selenium (mineral) supplement.
24Manganese ProteinateChelated / organic minerals▾
● Beneficial (supported)Chelated (organic) mineral forms are associated with better bioavailability compared to inorganic forms in published research.Sources: Spears 1996 · NRC 2006Position on the ingredient list suggests a small inclusion level.
25Copper Amino Acid ComplexChelated / organic minerals▾
● Beneficial (supported)Chelated (organic) mineral forms are associated with better bioavailability compared to inorganic forms in published research.Sources: Spears 1996 · NRC 2006Position on the ingredient list suggests a small inclusion level.
26Vitamin B1Thiamine▾
● Standard ingredientThiamine (vitamin B1): a standard added B vitamin.
27Vitamin B5Pantothenic acid▾
● Standard ingredientPantothenic acid (vitamin B5): a standard added B vitamin.
28Vitamin B2Riboflavin▾
● Standard ingredientRiboflavin (vitamin B2): a standard added B vitamin.
29Vitamin B6▾
● Standard ingredientVitamin B6 (pyridoxine): a standard added B vitamin.
30Vitamin A▾
● Standard ingredientA standard added vitamin involved in vision and immune function.
31Vitamin B7Biotin▾
● Standard ingredientBiotin (vitamin B7): a standard added B vitamin.
32Vitamin B12 SupplementVitamin B12▾
● Standard ingredientVitamin B12: a standard added B vitamin.
33Calcium Iodate▾
● Standard ingredientA standard added iodine (mineral) supplement.
34Vitamin B9Folic acid▾
● Standard ingredientFolic acid (vitamin B9): a standard added B vitamin.
35Vitamin D3▾
● Standard ingredientA standard added vitamin involved in calcium metabolism and bone health.