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Data completeness
100%
2 sources, cross-checked · prices re-checked 16 days ago
Ingredients
19 listed by weight, heaviest first · tap any ingredient for its research notes
17 beneficial2 contextual11 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1VenisonNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2Venison TripeNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
3
Show all 19 ingredients ▾
9Lecithin▾
● Standard ingredientA phospholipid mixture used as a natural emulsifier (E322) to blend fats and water and improve texture; also a source of choline and phosphatidylcholine. Commonly sourced from soy or sunflower. Soy-derived lecithin is relevant for pets with soy sensitivity; sunflower lecithin is a common soy-free alternative. Generally recognised as safe. Marketed benefits for skin, coat, and cognition are largely emerging.Sources: FDA GRAS status · AAFCO ingredient definitions · Nutritional composition data
10Inulin (from Chicory Root)1 components▾
● Beneficial (supported)A prebiotic fibre associated with promoting beneficial gut bacteria (bifidobacteria).Sources: Swanson et al. 2002
The label lists this premix's contents, each piece classified on its own:
Guaranteed analysis
as fed · compared to AAFCO adult cat maintenance minimums
✓Labelled complete and balanced (no recognised standard cited)
Protein44%AAFCO min 26% DM
Fat24%AAFCO min 9% DM
Fibre3%no AAFCO reference
Moisture14%no AAFCO reference
4,650 kcal/kg≈ 1,946 kJ / 100g energy densityBrand states 4,650 kcal/kg
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
ZiwiPeak · what the manufacturer discloses, not a rating
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you ZiwiPeak? Claim your brand to confirm or correct this record, free.
Customer reviews
4.8
14 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
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Venison Heart
Named single-species whole meat
▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
4Venison LungNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
5Venison LiverNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
6Venison KidneyNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
7New Zealand Green MusselGreen-lipped mussel (Perna canaliculus)▾
● Beneficial (supported)Contains a unique omega-3 fatty acid (ETA) and has been associated with anti-inflammatory and joint support benefits in some studies in dogs. Relevant for the AU/NZ market.Sources: Servet et al. 2006 · Bierer & Bui 2002
8Venison BoneNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
11Dried Apple PomaceApple▾
● Standard ingredientA whole fruit providing fibre and vitamins.Sources: Nutritional composition data
12Venison CartilageChondroitin sulfate▾
● Beneficial (supported)Often studied in combination with glucosamine. Some studies report benefits for joint mobility in dogs.Sources: McCarthy et al. 2007Position on the ingredient list suggests a moderate to small inclusion level.
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
The label lists this premix's contents, each piece classified on its own:
14Dried Organic KelpKelp / seaweed meal▾
● Beneficial (supported)A natural source of iodine and trace minerals. Some studies have explored dental health benefits. Note: excessive iodine from kelp could affect thyroid function in cats with hyperthyroidism.Sources: NRC 2006Position on the ingredient list suggests a moderate to small inclusion level.
15Salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
16DL-Methionine▾
● Contextual noteAn essential amino acid commonly added to pet food. Also functions as a urinary acidifier (lowers urine pH). Veterinary sources note it should be used with caution in pets with kidney disease, pancreatic disease, or liver insufficiency. Not recommended for kittens.Sources: VCA Animal Hospitals · PetMD veterinary reference · NRC 2006
● Contextual noteA preservative declaration. Where the label names the specific agents in brackets, each is shown and classified below. Where no agent is named, it is not possible to tell whether a natural system or a synthetic antioxidant under research review is present.Sources: AAFCO ingredient definitions · EU Regulation 767/2009
The label lists this premix's contents, each piece classified on its own:
● Standard ingredientA generic term for a vitamin premix. Where the label lists the specific vitamins in brackets, each is shown and classified below; otherwise the individual vitamins are not disclosed.Sources: AAFCO ingredient definitions
The label lists this premix's contents, each piece classified on its own:
19TaurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine is an essential amino acid for cats. Deficiency can cause serious health consequences including dilated cardiomyopathy, central retinal degeneration, and reproductive failure.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018Position on the ingredient list suggests a small inclusion level.
