Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.
83%
2 sources, cross-checked · prices re-checked 16 days ago
Ingredients
14 listed by weight, heaviest first · tap any ingredient for its research notes
6 beneficial5 contextual3 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1ChickenNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2PorkNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
3
Show all 14 ingredients ▾
9Fish OilEPA + DHA (marine-source omega-3)▾
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditions
10FlavoursNatural flavours▾
● Contextual noteA broad AAFCO-defined category that may contain multiple unspecified compounds. Relevant for allergy-prone pets since potential allergens may not be individually listed.Sources: AAFCO 2024
11
Guaranteed analysis
as declared by the manufacturer
✓Labelled complete and balanced (no recognised standard cited)
Protein8%moisture not declared, no AAFCO comparison
Fat6%moisture not declared, no AAFCO comparison
900 kcal/kg≈ 377 kJ / 100g energy densityBrand states 90 kcal/100g
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Advance · what the manufacturer discloses, not a rating
Recall historyon record2018: Voluntary recall of Advance Dermocare dry dog food linked to megaesophagus in 74+ dogs. Senate inquiry followed. 2 APOG consumer reports.
AS5812 accreditationconfirmed
PFIAA membershipconfirmed
Quality certificationsconfirmedAS5812 · HACCP
Parent companydisclosedMars Petcare Australia
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Advance? Claim your brand to confirm or correct this record, free.
Customer reviews
4.7
51 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
PetO1 size: 85g x7Check current pricechecked 16d agoVisit
Brand Direct1 size: 85g x7Check current pricechecked 16d agoVisit
Petbarn1 size: 85g x7Check current pricechecked 16d agoVisit
Sheep
Named single-species whole meat
▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
4RiceRice / brewer's rice▾
● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
5SalmonNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
6Gelling Agents▾
● Contextual noteA generic term for substances used to create gel-like textures in wet food. The specific gelling agent(s) are not identified, limiting traceability. Common gelling agents include carrageenan, agar, and various gums.Sources: AAFCO ingredient definitions
7MineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
8VitaminsVitamins (generic)▾
● Standard ingredientA generic term for a vitamin premix. Where the label lists the specific vitamins in brackets, each is shown and classified below; otherwise the individual vitamins are not disclosed.Sources: AAFCO ingredient definitions
Antioxidants
Natural antioxidants (generic)
▾
● Standard ingredientNatural preservation agents such as tocopherols or rosemary extract. Where the label names the agents in brackets, each is shown and classified below; 'including' wording means others may be present without being listed.Sources: AAFCO ingredient definitions
12TaurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine is an essential amino acid for cats. Deficiency can cause serious health consequences including dilated cardiomyopathy, central retinal degeneration, and reproductive failure.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018Position on the ingredient list suggests a moderate to small inclusion level.
● Contextual noteA generic declaration for botanical extracts. Where the label names the specific plants in brackets, each is shown and classified below; otherwise the botanicals are not disclosed.Sources: AAFCO ingredient definitions · EU Regulation 767/2009
14Colouring AgentColouring agents▾
● Contextual noteA generic term for substances used to colour pet food. No nutritional purpose. The specific colouring agents are not identified, which means known concerning colours (Red 40, Blue 2, etc.) may be present without disclosure.Sources: AAFCO ingredient definitions
