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40 components (the label lists 38 ingredients) · tap any for its research notes
What do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Salmon mealNamed species meat meal▾
● Beneficial (well-established)Rendered meal from a named animal species: a concentrated protein source with water and fat removed. The species is identified, which supports traceability and allergy checking.Sources: AAFCO ingredient definitions · Veterinary nutrition references
2freeze dried meatUnnamed meat sources▾
● Under research reviewProtein source without species identification. Terms like meat, meat meal, animal by-products or co-products, meat and bone meal, or meat and animal derivatives do not identify the animal species, which limits traceability and makes allergen avoidance difficult.Sources: AAFCO 2024 Official Publication · EU Regulation 767/2009
Show all 40 components ▾
9Potato starchPotato / sweet potato▾
● Contextual noteDigestible carbohydrate sources. Not harmful in themselves. Often used in grain-free formulations.Sources: NRC 2006
10Beet pulp▾
● Beneficial (supported)A well-studied moderately fermentable fibre source associated with stool quality benefits in dogs.Sources: NRC 2006 · Fahey et al. 1990
11Sunflower oil▾
Guaranteed analysis
as declared by the manufacturer
✓Labelled complete and balanced (no recognised standard cited)
Protein33%moisture not declared, no AAFCO comparison
Fat14%moisture not declared, no AAFCO comparison
3,600 kcal/kg≈ 1,506 kJ / 100g energy densityBrand states 360 kcal/100g
Also declared on the label
Phosphorus1.1%guaranteed minOmega-3 (total)0.5%guaranteed min
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Pure Life · what the manufacturer discloses, not a rating
Part of Pure Life Pet Food
Recall historyon recordNo formal recalls.
AS5812 accreditationAustralia's voluntary pet food manufacturing standardnot confirmed
PFIAA membershipPet Food Industry Association of Australianot confirmed
Quality certificationsnone listed
Parent companydisclosedPure Life Pet Food
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Pure Life? Claim your brand to confirm or correct this record.
Customer reviews
4.6
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● Contextual noteA legume protein and carbohydrate source. As a legume, it falls within the scope of the FDA investigation into a potential association between legume-heavy grain-free diets and DCM in dogs. Research is ongoing.Sources: FDA DCM Investigation 2018-present · Nutritional composition data
4ChickpeasPeas / lentils / chickpeas▾
● Contextual noteWhole legumes provide protein, fibre, and micronutrients. The FDA investigated (2018-2022) a potential association with dilated cardiomyopathy (DCM) in dogs when legumes are used as a primary ingredient, did not establish a causal link, and has paused public updates pending new science.Sources: FDA DCM Investigation 2018-2022 · Freeman et al. 2018 JAVMA
5Pea proteinPea protein / pea starch / pea fibre▾
● Contextual noteFractionated legume derivatives that can be used to increase the protein reading on a guaranteed analysis without providing a complete amino acid profile. More relevant than whole peas to the FDA's DCM investigation (2018-2022, no causal link established).Sources: FDA DCM Investigation 2018-2022
6Canola oil with mixed tocopherolsMixed tocopherols (natural preservative)▾
● Beneficial (emerging)This product uses mixed tocopherols (natural vitamin E) as a preservative, which is an alternative to synthetic preservation systems.Sources: NRC 2006
7rosemary extractRosemary / rosemary extract▾
● Contextual noteGenerally regarded as a positive natural preservative alternative to synthetic options. No published study links food-grade rosemary extract to seizures in dogs; the reported concern involves concentrated rosemary essential oil, a different preparation.Sources: Goncalves et al. 2019 · Essential oils and seizure systematic review 2019
8Salmon gravyNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
● Standard ingredientA named plant oil providing energy and fatty acids.
12Flax seed oilFlaxseed / flaxseed oil▾
● Beneficial (supported)A plant-based source of omega-3 (ALA), fibre, and lignans. Note: dogs have limited ability to convert plant ALA to the more bioactive EPA/DHA found in marine sources.Sources: Bauer 2011Position on the ingredient list suggests a moderate to small inclusion level.
13Salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
The label breaks this entry into components, each classified on its own:
15Chicory extractChicory▾
● Standard ingredientThe whole chicory plant or its pulp, distinct from chicory root extract (a prebiotic FOS source).Sources: Nutritional composition data
16Fish oilEPA + DHA (marine-source omega-3)▾
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditionsPosition on the ingredient list suggests a small inclusion level.
17Coconut oilCoconut oil / MCT oil▾
● Beneficial (supported)MCT oil is rich in the medium-chain triglycerides (C8 and C10) used in studies of cognitive support in aging dogs. Coconut oil contains some MCTs but is mostly lauric acid, so those findings apply mainly to purified MCT oil.Sources: Pan et al. 2010Position on the ingredient list suggests a small inclusion level.
18Egg powderWhole eggs / dried egg product▾
● Beneficial (well-established)Egg protein has the highest biological value of any common protein source, providing a complete amino acid profile.Sources: NRC 2006 · Protein biological value studiesPosition on the ingredient list suggests a small inclusion level.
19TaurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine supplementation is increasingly common in dog food, particularly for breeds associated with DCM susceptibility.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018Position on the ingredient list suggests a small inclusion level.
20DL MethionineDL-methionine▾
● Contextual noteAn essential amino acid commonly added to pet food. Also functions as a urinary acidifier (lowers urine pH). Veterinary sources note it should be used with caution in pets with kidney disease, pancreatic disease, or liver insufficiency. Not recommended for kittens.Sources: VCA Animal Hospitals · PetMD veterinary reference · NRC 2006
21Yucca ExtractYucca schidigera extract▾
● Beneficial (supported)Associated with faecal odour reduction in published studies. Some research has explored anti-inflammatory properties.Sources: Lowe & Kershaw 1997Position on the ingredient list suggests a small inclusion level.
22Emu oil▾
● Beneficial (emerging)An Australian-sourced oil containing a mix of omega-6 and omega-9 fatty acids. Some preliminary research has explored anti-inflammatory and skin health properties.Sources: Australian ingredient research · Nutritional composition dataPosition on the ingredient list suggests a small inclusion level.
23CarrotCarrots▾
● Standard ingredientA root vegetable providing beta-carotene and fibre.Sources: Nutritional composition data
24Yoghurt powder▾
● Standard ingredientA dairy-derived ingredient providing protein and calcium. May contain beneficial cultures.Sources: Nutritional composition data
25Spinach powderSpinach / kale▾
● Beneficial (emerging)Nutrient-dense leafy greens rich in vitamins K, A, C, folate, and iron. Flag for pets with history of calcium oxalate bladder stones (high oxalate content).Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
26Broccoli powderBroccoli▾
● Standard ingredientA cruciferous vegetable providing vitamins and fibre.Sources: Nutritional composition data
27Kale powderSpinach / kale▾
● Beneficial (emerging)Nutrient-dense leafy greens rich in vitamins K, A, C, folate, and iron. Flag for pets with history of calcium oxalate bladder stones (high oxalate content).Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
28Lucerne MealAlfalfa▾
● Contextual noteA legume plant used as a source of fibre, protein, and micronutrients including natural vitamin K1 (an alternative to synthetic menadione/vitamin K3). As a legume, it is within the broader scope of the FDA DCM investigation, though typically included at low levels.Sources: NRC 2006 · Nutritional composition data
29Dried AppleApple▾
● Standard ingredientA whole fruit providing fibre and vitamins.Sources: Nutritional composition data
30Tomato PowderTomatoes▾
● Standard ingredientA fruit providing lycopene and vitamins.Sources: Nutritional composition data
31Chia Seed▾
● Beneficial (emerging)A plant-based source of omega-3 (ALA), soluble fibre, and protein. Rich in calcium, magnesium, and phosphorus. Some studies have explored benefits for skin/coat health and digestive support in dogs. Like flaxseed, ALA conversion to EPA/DHA is limited in dogs and negligible in cats.Sources: Journal of Animal Physiology and Animal Nutrition 2022 · Nutritional composition dataPosition on the ingredient list suggests a small inclusion level.
32Kelp powderKelp / seaweed meal▾
● Beneficial (supported)A natural source of iodine and trace minerals. Some studies have explored dental health benefits. Note: excessive iodine from kelp could affect thyroid function in cats with hyperthyroidism.Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
33Sweet Potato powderPotato / sweet potato▾
● Contextual noteDigestible carbohydrate sources. Not harmful in themselves. Often used in grain-free formulations.Sources: NRC 2006
34TumericTurmeric / curcumin▾
● Beneficial (emerging)Curcumin has well-documented anti-inflammatory properties in laboratory studies, but its bioavailability in standard oral forms is poor without specific enhancement (piperine, lipid carrier, or phytosomal formulation). In several randomised controlled trials in dogs and cats with osteoarthritis, diets and supplements containing bioavailability-enhanced curcumin (for example phosphatidylcholine/phytosome complexes), usually combined with other ingredients such as omega-3 fatty acids, hydrolysed collagen or green-lipped mussel, were associated with owner- and veterinarian-reported improvements in pain and mobility (e.g. Comblain et al., 2017); objective gait measures were often unchanged, and these effects have not been demonstrated for the small amounts of plain turmeric found in most foods.Sources: Colitti et al. 2012 · Comblain et al., BMC Veterinary Research 2017, DOI 10.1186/s12917-017-1317-8 · Feline osteoarthritis diet with EPA/DHA, turmeric extract and hydrolysed collagen, Animals 2024;14(22):3298 · Moreau et al., Veterinary Record 2003;152(11):323 (counter-evidence: curcumin nutraceutical did not improve objective gait vs NSAIDs) · Pye et al., Journal of Small Animal Practice 2024 (review)Position on the ingredient list suggests a small inclusion level.
35Almond flourAlmond▾
● Standard ingredientA tree nut providing fat, protein and fibre.Sources: Nutritional composition data
36Parsley▾
● Standard ingredientA herb providing small amounts of vitamins and minerals.Sources: Nutritional composition data
37Sumac
38Tea GreenTea extract▾
● Beneficial (emerging)An extract from tea leaves (typically green tea) providing polyphenols and catechins (particularly EGCG) with well-documented antioxidant properties. Some studies have explored benefits for oral health and antioxidant status in dogs.Sources: Green tea catechin antioxidant studies · Veterinary oral health researchPosition on the ingredient list suggests a small inclusion level.
39Blueberry ExtractBlueberries▾
● Beneficial (emerging)A whole-food source of anthocyanins, associated with antioxidant properties in published research.Sources: Prior et al. 2008Position on the ingredient list suggests a small inclusion level.
40Cranberry ExtractCranberry / cranberry extract▾
● Beneficial (supported)Contains proanthocyanidins, which some studies have associated with urinary tract health; most of that evidence comes from dogs and humans.Sources: Howell 2007Position on the ingredient list suggests a small inclusion level.
