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2 sources, cross-checked · prices re-checked 13 days ago
Ingredients
14 listed by weight, heaviest first · tap any ingredient for its research notes
6 beneficial1 under research review3 contextual4 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1WheatWheat / wheat gluten▾
● Contextual noteA protein and carbohydrate source. Wheat gluten is a high-quality plant protein. Note: true gluten intolerance is uncommon in dogs compared to humans.Sources: AAFCO 2024 · NRC 2006
2Beef MealNamed species meat meal▾
● Beneficial (well-established)Rendered meal from a named animal species: a concentrated protein source with water and fat removed. The species is identified, which supports traceability and allergy checking.Sources: AAFCO ingredient definitions · Veterinary nutrition references
● Standard ingredientNatural preservation agents such as tocopherols or rosemary extract. Where the label names the agents in brackets, each is shown and classified below; 'including' wording means others may be present without being listed.Sources: AAFCO ingredient definitions
10Salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
11Emulsifier
Guaranteed analysis
as declared by the manufacturer
Protein15%moisture not declared, no AAFCO comparison
Fat13%moisture not declared, no AAFCO comparison
3,330 kcal/kg≈ 1,393 kJ / 100g energy densityBrand states 333 kcal/100g
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Billy & Margot · what the manufacturer discloses, not a rating
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Billy & Margot? Claim your brand to confirm or correct this record, free.
Customer reviews
4.9
21 reviews · aggregated from retailer listings across multiple sources
What owners mention most: Customers love the taste and ease of chewing for small breeds., based on review text aggregated from retailer listings.
Where to buy
confirm prices and explore sizes on the retailer's site
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
4Dried CranberriesCranberry / cranberry extract▾
● Beneficial (supported)Contains proanthocyanidins, which some studies have associated with urinary tract health, particularly in cats.Sources: Howell 2007
5LinseedFlaxseed / flaxseed oil▾
● Beneficial (supported)A plant-based source of omega-3 (ALA), fibre, and lignans. Note: dogs have limited ability to convert plant ALA to the more bioactive EPA/DHA found in marine sources.Sources: Bauer 2011
6Cellulose FibreCellulose / powdered cellulose▾
● Under research reviewA plant-derived insoluble fibre. Provides bulk but limited nutritional value. Acceptable in small amounts; when present as a primary fibre source (top 10 ingredients), it may indicate a high proportion of nutritionally inert filler.Sources: NRC 2006 Nutrient Requirements · Nutritional composition data
7Vegetable StarchVegetables (generic)▾
● Contextual noteA generic term for vegetable ingredients. Where the label names the vegetables in brackets, each is shown and classified below; 'including' wording means others may be present without being listed. Unnamed vegetables limit traceability and allergen assessment.Sources: AAFCO ingredient definitions
8CarrotCarrots▾
● Standard ingredientA root vegetable providing beta-carotene and fibre.Sources: Nutritional composition data
Emulsifiers (E471 family)
▾
● Standard ingredientEmulsifiers used to bind fats and water and stabilise texture (glyceryl monostearate and related mono- and diglycerides, E471). Generally regarded as safe at food levels.Sources: FDA GRAS listing · EFSA re-evaluation of E471
● Standard ingredientNatural preservation agents such as tocopherols or rosemary extract. Where the label names the agents in brackets, each is shown and classified below; 'including' wording means others may be present without being listed.Sources: AAFCO ingredient definitions
13Chia SeedsChia seed▾
● Beneficial (emerging)A plant-based source of omega-3 (ALA), soluble fibre, and protein. Rich in calcium, magnesium, and phosphorus. Some studies have explored benefits for skin/coat health and digestive support in dogs. Like flaxseed, ALA conversion to EPA/DHA is limited in dogs and negligible in cats.Sources: Journal of Animal Physiology and Animal Nutrition 2022 · Nutritional composition dataPosition on the ingredient list suggests a small inclusion level.
14Kale PowderSpinach / kale▾
● Beneficial (emerging)Nutrient-dense leafy greens rich in vitamins K, A, C, folate, and iron. Flag for pets with history of calcium oxalate bladder stones (high oxalate content).Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
