Products / Cat Food / Advance

Cat Food · Dry · Adult · Meal

Advance

Advance Multi Cat Chicken & Ocean Fish

View on Advance: official page

20 ingredients32% protein3,900 kcal/kg★ 4.8 · 67 reviews Where to buy ↓

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Ingredients

20 ingredients

7 beneficial · 1 under research review · 8 contextual · 4 standard

Nutritional adequacy

✓ Complete & Balanced

Brand statement cites AAFCO nutrient profiles (all lifestages)

Brand transparency

5 of 5 disclosed

Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.

Ingredients

20 ingredients · tap any for its research notes

What do these mean? ▾

Beneficial. Linked to benefits in published research. Tiers show evidence strength.

Restricted or banned. Restricted or banned by a regulator in at least one country.

Under research review. Being studied or re-evaluated by researchers or regulators.

Contextual. Not flagged, but there is a note worth reading.

Standard. Everyday components like vitamins and minerals.

Not yet classified. Not in our dictionary yet. Always still listed.

Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.

1Meat (Chicken &/Or Turkey &/Or Duck)3 components▾

● Contextual noteA meat ingredient where the animal species is named but disclosure is partial: by-products from a named species (e.g. chicken by-product meal; also labelled "co-products", the industry's newer term), or a generic meat term with the species named in brackets (e.g. meat meal (beef and/or lamb)). An "and/or" list means the exact mix may vary between batches; where a percentage is shown (e.g. "chicken 27%"), only that minimum is guaranteed to come from that species. Named species are checked against your pet's allergy profile. By-product and co-product terms do not specify which parts are used. More transparent than fully unnamed meat terms; named whole meats, meals, and organ meats provide the strongest traceability.Sources: AAFCO ingredient definitions · EU Regulation 767/2009

The label names these possible species — shown for identification and allergy checking:

2WheatWheat / wheat gluten▾

● Contextual noteA protein and carbohydrate source. Wheat gluten is a high-quality plant protein. Note: true gluten intolerance is uncommon in dogs compared to humans.Sources: AAFCO 2024 · NRC 2006

3CornCorn / corn gluten meal▾

● Contextual noteA digestible carbohydrate and protein source for most dogs. Commonly characterised as filler in consumer discussions, but veterinary nutrition research supports its nutritional value.Sources: AAFCO 2024 · NRC 2006

4Chicken Fat▾

● Standard ingredientA named animal fat source providing energy and essential fatty acids.Sources: AAFCO ingredient definitions

5Cereal Protein▾

● Contextual noteA protein derived from unspecified grains. The source grain is not identified, limiting traceability for pets with specific grain allergies or sensitivities.Sources: AAFCO ingredient definitions

6Natural Flavours (Chicken)1 components▾

● Contextual noteA broad AAFCO-defined category that may contain multiple unspecified compounds. Relevant for allergy-prone pets since potential allergens may not be individually listed.Sources: AAFCO 2024

The label breaks this entry into components, each classified on its own:

7Plant FibreVegetable fibres▾

● Contextual noteA generic term for plant-derived fibre sources. The specific source plant is not identified, limiting traceability.Sources: AAFCO ingredient definitions

8Fish (Tuna)Named single-species whole meat▾

● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies

Show all 20 ingredients ▾

9Salt▾

● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006

10Vitamins And MineralsMinerals (generic)▾

● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions

Guaranteed analysis

as declared by the manufacturer

✓Brand statement cites AAFCO nutrient profiles (all lifestages)"this evidence-based formula is made to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for all lifestages." (brand statement)

Protein32%moisture not declared, no AAFCO comparison

Fat19%moisture not declared, no AAFCO comparison

Fibre1.6%no AAFCO reference

3,900 kcal/kg≈ 1,632 kJ / 100g energy densityBrand states 390 kcal/100g

Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.

Taurine is an essential amino acid for cats. This product does not appear to list taurine as a supplemented ingredient. You may wish to verify with the manufacturer or your vet.

Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.

Brand transparency

Advance · what the manufacturer discloses, not a rating

Part of Mars Petcare Australia · 14 brands on Pawdit

Recall historyon record2018: Voluntary recall of Advance Dermocare dry dog food linked to megaesophagus in 74+ dogs. Senate inquiry followed. 2 APOG consumer reports.

AS5812 accreditationAustralia's voluntary pet food manufacturing standardconfirmed

PFIAA membershipPet Food Industry Association of Australiaconfirmed

Quality certificationsconfirmedAS5812 · HACCP

Parent companydisclosedMars Petcare Australia

A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Advance? Claim your brand to confirm or correct this record.

Customer reviews

4.8

67 reviews · aggregated from retailer listings across multiple sources

Where to buy

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Whole eggs / dried egg product

● Beneficial (well-established)Egg protein has the highest biological value of any common protein source, providing a complete amino acid profile.Sources: NRC 2006 · Protein biological value studiesPosition on the ingredient list suggests a small inclusion level.

12Brewers YeastBrewer's yeast▾

● Beneficial (emerging)A by-product of beer brewing that provides B vitamins, protein, and trace minerals. Some studies have explored its role as a source of mannan-oligosaccharides (MOS) for gut health support and as a natural palatability enhancer.Sources: Nutritional composition data · Swanson et al. 2002Position on the ingredient list suggests a small inclusion level.

13Amino AcidsAmino acids (generic)▾

● Standard ingredientA generic term for an amino acid supplement blend. Where the label lists the specific amino acids in brackets, each is shown and classified below; otherwise the individual amino acids are not disclosed.Sources: AAFCO ingredient definitions

14FructooligosaccharidesFOS (fructo-oligosaccharides)▾

● Beneficial (supported)A prebiotic fibre associated with gut microbiome support in published studies. Promotes beneficial bacteria growth.Sources: Swanson et al. 2002Position on the ingredient list suggests a small inclusion level.

15Fish OilEPA + DHA (marine-source omega-3)▾

● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditionsPosition on the ingredient list suggests a small inclusion level.

16Sodium Tripolyphosphate▾

● Under research reviewAn inorganic phosphate salt (E451) permitted as a food additive in the US (GRAS) and the EU, used in pet food mainly for moisture retention and in some dental-care formulations. EFSA's 2019 re-evaluation of phosphates set a group acceptable daily intake. Limited pet food-specific toxicology.Sources: EFSA 2019 phosphates opinion

17Sunflower Oil▾

● Standard ingredientA named plant oil providing energy and fatty acids.

18AntioxidantsAntioxidants (generic/undisclosed)▾

● Contextual noteA generic antioxidant declaration. On EU and Australian labels, antioxidants is the additive class name and does not disclose which compound is used: it may be a natural form (tocopherols, rosemary extract) or a synthetic one (BHA, BHT, TBHQ, ethoxyquin). The specific antioxidant cannot be confirmed from the label.Sources: EU Regulation 767/2009 · AS 5812 (Australian Standard for pet food)

19Beta CaroteneBeta-carotene▾

● Beneficial (emerging)Cats cannot convert beta-carotene to vitamin A and must obtain preformed vitamin A from animal sources.Sources: Chew et al. 2000 (Journal of Nutrition)Position on the ingredient list suggests a small inclusion level.

20ColostrumColostrum (bovine)▾

● Beneficial (emerging)Bovine colostrum has been explored for immune and gut health support in some preliminary studies in dogs.Sources: Satyaraj et al. 2013Position on the ingredient list suggests a small inclusion level.