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Data completeness
100%
2 sources, cross-checked · prices re-checked 21 days ago
Ingredients
23 listed by weight, heaviest first · tap any ingredient for its research notes
14 beneficial8 contextual8 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Dehydrated Australian LambNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2PeasPeas / lentils / chickpeas▾
● Contextual noteWhole legumes provide protein, fibre, and micronutrients. The FDA investigated (2018-2022) a potential association with dilated cardiomyopathy (DCM) in dogs when legumes are used as a primary ingredient, did not establish a causal link, and has paused public updates pending new science.Sources: FDA DCM Investigation 2018-2022 · Freeman et al. 2018 JAVMA
Show all 23 ingredients ▾
9Beet Pulp▾
● Beneficial (supported)A well-studied moderately fermentable fibre source associated with stool quality benefits in dogs.Sources: NRC 2006 · Fahey et al. 1990
10Natural DigestNatural flavour (named species)▾
● Standard ingredientA flavouring agent derived from a named animal species, providing more traceability than generic natural flavours. Note: chicken digest and similar named digests are relevant for allergen matching (a pet with chicken allergy should be flagged).Sources: AAFCO ingredient definitions
11
This product lists 2 separate pea derivatives (peas, pea protein). When listed separately, each appears lower on the ingredient list than they would if combined as a single entry.
Guaranteed analysis
as fed · compared to AAFCO adult dog maintenance minimums
✓Formulated to meet AAFCO nutrient profiles (Adult)"Meets the AAFCO nutritional guidelines for Adult Maintenance" (brand statement)
Protein26%AAFCO min 18% DM
Fat15%AAFCO min 5.5% DM
Fibre5%no AAFCO reference
Moisture10%no AAFCO reference
3,500 kcal/kg≈ 1,464 kJ / 100g energy densityBrand states 350 kcal/100g
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Ivory Coat · what the manufacturer discloses, not a rating
Recall historyon recordNo formal recalls. 52 APOG consumer reports (highest on APOG). Reports of vomiting and diarrhoea increased after manufacturer/ownership change.
AS5812 accreditationconfirmed
PFIAA membershipconfirmed
Quality certificationsconfirmedAS5812 · HACCP
Parent companydisclosedReal Pet Food Company
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Ivory Coat? Claim your brand to confirm or correct this record, free.
Customer reviews
4.6
28 reviews · aggregated from retailer listings across multiple sources
What owners mention most: Customers appreciate the quality and health benefits for their dogs., based on review text aggregated from retailer listings.
Where to buy
confirm prices and explore sizes on the retailer's site
Petbarn1 size: 13kgCheck current pricechecked 21d agoVisit
3
Lentils
Peas / lentils / chickpeas
▾
● Contextual noteWhole legumes provide protein, fibre, and micronutrients. The FDA investigated (2018-2022) a potential association with dilated cardiomyopathy (DCM) in dogs when legumes are used as a primary ingredient, did not establish a causal link, and has paused public updates pending new science.Sources: FDA DCM Investigation 2018-2022 · Freeman et al. 2018 JAVMA
4Chickpea Flour▾
● Contextual noteA ground legume product providing protein and carbohydrates. As a legume derivative, it is within the scope of the FDA investigation into legume-heavy grain-free diets and DCM in dogs. Research is ongoing.Sources: FDA DCM Investigation 2018-present · Nutritional composition data
5Australian LambNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
6Sweet PotatoPotato / sweet potato▾
● Contextual noteDigestible carbohydrate sources. Not harmful in themselves. Often used in grain-free formulations.Sources: NRC 2006
7Beef Fat*Named single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
8Pea ProteinPea protein / pea starch / pea fibre▾
● Contextual noteFractionated legume derivatives that can be used to increase the protein reading on a guaranteed analysis without providing a complete amino acid profile. More relevant than whole peas to the FDA's DCM investigation (2018-2022, no causal link established).Sources: FDA DCM Investigation 2018-2022
Salmon Oil
EPA + DHA (marine-source omega-3)
▾
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditionsPosition on the ingredient list suggests a moderate to small inclusion level.
12LinseedFlaxseed / flaxseed oil▾
● Beneficial (supported)A plant-based source of omega-3 (ALA), fibre, and lignans. Note: dogs have limited ability to convert plant ALA to the more bioactive EPA/DHA found in marine sources.Sources: Bauer 2011Position on the ingredient list suggests a moderate to small inclusion level.
13Canola Oil▾
● Contextual noteA refined vegetable oil used as a fat source in pet food. Modern canola contains very low erucic acid (<2%) and provides omega-6 and some omega-3 (ALA) fatty acids. The refining process (bleaching, deodorising) removes some naturally occurring compounds. FDA considers it generally recognised as safe.Sources: FDA GRAS status · Nutritional composition data
14Sodium SaltSalt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
15Potassium SaltSalt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
16Choline Chloride▾
● Standard ingredientCholine chloride: a standard added nutrient for normal cell and nerve function.
● Beneficial (supported)A prebiotic fibre associated with gut microbiome support in published studies. Promotes beneficial bacteria growth.Sources: Swanson et al. 2002Position on the ingredient list suggests a small inclusion level.
18Vitamins and MineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
● Standard ingredientA marketing name for a blend of fruits, vegetables, and botanicals. Where the label lists the blend's contents in brackets, each is shown and classified below. The term itself is not a defined ingredient category.Sources: AAFCO ingredient definitions
The label lists this premix's contents, each piece classified on its own:
20NZ Green Lipped MusselGreen-lipped mussel (Perna canaliculus)▾
● Beneficial (supported)Contains a unique omega-3 fatty acid (ETA) and has been associated with anti-inflammatory and joint support benefits in some studies in dogs. Relevant for the AU/NZ market.Sources: Servet et al. 2006 · Bierer & Bui 2002Position on the ingredient list suggests a small inclusion level.
● Standard ingredientNatural preservation agents such as tocopherols or rosemary extract. Where the label names the agents in brackets, each is shown and classified below; 'including' wording means others may be present without being listed.Sources: AAFCO ingredient definitions
22Yucca Schidigera Extract▾
● Beneficial (supported)Associated with faecal odour reduction in published studies. Some research has explored anti-inflammatory properties.Sources: Lowe & Kershaw 1997Position on the ingredient list suggests a small inclusion level.
23Vitamin E▾
● Standard ingredientA standard added vitamin with antioxidant function.
