Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.
2 sources, cross-checked · prices re-checked 12 days ago
Ingredients
26 listed by weight, heaviest first · tap any ingredient for its research notes
3 beneficial2 under research review11 contextual8 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Rice FlourRice / brewer's rice▾
● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
2Wheat FlourWheat / wheat gluten▾
● Contextual noteA protein and carbohydrate source. Wheat gluten is a high-quality plant protein. Note: true gluten intolerance is uncommon in dogs compared to humans.Sources: AAFCO 2024 · NRC 2006
● Contextual noteA generic term for substances used to thicken wet food. Where the label names the thickeners in brackets, each is shown and classified below. Common thickeners include carrageenan, guar gum, and xanthan gum, some of which are under research review (see carrageenan, B13).Sources: AAFCO ingredient definitions
10Salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
11Food Acids
This product lists 2 separate wheat derivatives (wheat, wheat flour). When listed separately, each appears lower on the ingredient list than they would if combined as a single entry.
This product lists 2 separate rice derivatives (rice, rice flour). When listed separately, each appears lower on the ingredient list than they would if combined as a single entry.
Guaranteed analysis
as declared by the manufacturer
Protein20%moisture not declared, no AAFCO comparison
Fat4%moisture not declared, no AAFCO comparison
Fibre0.1%no AAFCO reference
2,890 kcal/kg≈ 1,209 kJ / 100g energy densityBrand states 289 kcal/100g
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
ProBalance · what the manufacturer discloses, not a rating
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you ProBalance? Claim your brand to confirm or correct this record, free.
Customer reviews
3.3
75 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
● Contextual noteA meat ingredient where the animal species is named but disclosure is partial: by-products from a named species (e.g. chicken by-product meal), or a generic meat term with the species named in brackets (e.g. meat meal (beef and/or lamb)). An "and/or" list means the exact mix may vary between batches; where a percentage is shown (e.g. "chicken 27%"), only that minimum is guaranteed to come from that species. Named species are checked against your pet's allergy profile. By-product terms do not specify which parts are used. More transparent than fully unnamed meat terms; named whole meats, meals, and organ meats provide the strongest traceability.Sources: AAFCO ingredient definitions · EU Regulation 767/2009
The label names these possible species — shown for identification and allergy checking:
4FishUnnamed fish / fish derivatives▾
● Contextual noteA fish ingredient where the species is not named (for example 'fish', 'ocean fish' or 'fish derivatives'). Naming the species would give fuller disclosure of the source.Sources: Label transparency
5Fish By-Products (Tuna, Salmon)2 components▾
● Contextual noteA fish ingredient where the species is not named (for example 'fish', 'ocean fish' or 'fish derivatives'). Naming the species would give fuller disclosure of the source.Sources: Label transparency
The label lists this premix's contents, each piece classified on its own:
6Soy FlourSoy / soybean meal▾
● Contextual noteA plant-based protein source. Contains phytoestrogens (isoflavones). A common allergen in some pets.Sources: NRC 2006 · AAFCO 2024
7Tapioca StarchTapioca / tapioca starch▾
● Contextual noteA carbohydrate source that provides energy but limited micronutrients.Sources: NRC 2006
8Glycerine▾
● Standard ingredientA humectant used to retain moisture in semi-moist foods, treats, and dental products. Also serves as a sweetener. Generally recognised as safe.Sources: FDA GRAS status · AAFCO ingredient definitions
▾
● Standard ingredientA generic term for acidulants used as preservatives or pH regulators. Common food acids include citric acid, phosphoric acid, and lactic acid.Sources: AAFCO ingredient definitions
12Salmon OilEPA + DHA (marine-source omega-3)▾
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditionsPosition on the ingredient list suggests a small inclusion level.
13EmulsifierEmulsifiers (E471 family)▾
● Standard ingredientEmulsifiers used to bind fats and water and stabilise texture (glyceryl monostearate and related mono- and diglycerides, E471). Generally regarded as safe at food levels.Sources: FDA GRAS listing · EFSA re-evaluation of E471
● Standard ingredientA flavouring agent derived from a named animal species, providing more traceability than generic natural flavours. Note: chicken digest and similar named digests are relevant for allergen matching (a pet with chicken allergy should be flagged).Sources: AAFCO ingredient definitions
15Vegetable DigestVegetables (generic)▾
● Contextual noteA generic term for vegetable ingredients. Where the label names the vegetables in brackets, each is shown and classified below; 'including' wording means others may be present without being listed. Unnamed vegetables limit traceability and allergen assessment.Sources: AAFCO ingredient definitions
● Under research reviewAn industrial chemical also used in some pet foods as a preservative. Industrial safety data indicates it is harmful if inhaled and a skin irritant. Limited pet food-specific toxicology.Sources: EFSA 2019 phosphates opinion
17Tri-Calcium Phosphate
18Hydrolysed Vegetable ProteinVegetable protein isolate▾
● Contextual noteA concentrated plant-based protein source. When the source plant is not specified, traceability is limited and allergen identification is difficult for sensitive pets.Sources: Nutritional composition data · AAFCO ingredient definitions
19Catnip
20Zinc SulphateZinc sulfate▾
● Standard ingredientA standard added zinc (mineral) supplement.
21Calcium Carbonate▾
● Standard ingredientA standard added calcium (mineral) supplement.
22Vitamin CVitamin C as preservative▾
● Beneficial (emerging)This product uses vitamin C (ascorbic acid or ascorbyl palmitate) as part of its preservation system.Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
23TaurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine is an essential amino acid for cats. Deficiency can cause serious health consequences including dilated cardiomyopathy, central retinal degeneration, and reproductive failure.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018Position on the ingredient list suggests a small inclusion level.
24Yeast ExtractMSG / hydrolysed protein▾
● Under research reviewFlavour enhancer with no nutritional value. Some studies have associated it with metabolic effects. Often present under alternative names such as hydrolysed protein, yeast extract, or autolysed yeast.Sources: EFSA 2017 glutamate re-evaluation · CSPI caution listing · FDA GRAS status
25Vitamin E▾
● Standard ingredientA standard added vitamin with antioxidant function.
● Standard ingredientNatural preservation agents such as tocopherols or rosemary extract. Where the label names the agents in brackets, each is shown and classified below; 'including' wording means others may be present without being listed.Sources: AAFCO ingredient definitions
