Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.
16 ingredients (broken into components where relevant) · tap any for its research notes
What do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Turkey MealNamed species meat meal▾
● Beneficial (well-established)Rendered meal from a named animal species: a concentrated protein source with water and fat removed. The species is identified, which supports traceability and allergy checking.Sources: AAFCO ingredient definitions · Veterinary nutrition references
2RiceRice / brewer's rice▾
● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
3Sorghum▾
● Contextual noteAn ancient gluten-free grain used as a carbohydrate source. Provides starch and some protein.Sources: Nutritional composition data
4Rice FlourRice / brewer's rice▾
● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
5Chicken MealNamed species meat meal▾
● Beneficial (well-established)Rendered meal from a named animal species: a concentrated protein source with water and fat removed. The species is identified, which supports traceability and allergy checking.Sources: AAFCO ingredient definitions · Veterinary nutrition references
6Chicken Fat▾
● Standard ingredientA named animal fat source providing energy and essential fatty acids.Sources: AAFCO ingredient definitions
7Natural Flavour (Chicken)1 components▾
● Standard ingredientA flavouring agent derived from a named animal species, providing more traceability than generic natural flavours. Note: chicken digest and similar named digests are relevant for allergen matching (a pet with chicken allergy should be flagged).Sources: AAFCO ingredient definitions
The label breaks this entry into components, each classified on its own:
8Dried Beet PulpBeet pulp▾
● Beneficial (supported)A well-studied moderately fermentable fibre source associated with stool quality benefits in dogs.Sources: NRC 2006 · Fahey et al. 1990
Show all 16 ingredients ▾
9Sunflower Oil▾
● Standard ingredientA named plant oil providing energy and fatty acids.
10Vitamins and MineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
11Fish Oil
This product lists 2 separate rice derivatives (rice, rice flour). When listed separately, each appears lower on the ingredient list than they would if combined as a single entry.
Guaranteed analysis
as fed · compared to AAFCO adult dog maintenance minimums
AAFCO, the Association of American Feed Control Officials, publishes minimum nutrient levels for complete dog and cat foods. Each bar below compares this product's declared analysis to the AAFCO adult dog maintenance minimum, marked by the vertical tick.
✓Labelled complete and balanced (no recognised standard cited)
Protein25%AAFCO min 18% DM
Fat16%AAFCO min 5.5% DM
Fibre1.4%no AAFCO reference
Moisture8.5%no AAFCO reference
3,700 kcal/kg≈ 1,548 kJ / 100g energy density
Also declared on the label
Ash8.5%brand statedTaurine0.09%guaranteed minOmega-3 (total)0.08%guaranteed min
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Advance · what the manufacturer discloses, not a rating
Part of Mars Petcare Australia · 14 brands on Pawdit
Recall historyon record2018: Voluntary recall of Advance Dermocare dry dog food linked to megaesophagus in 74+ dogs. Senate inquiry followed. 2 APOG consumer reports.
AS5812 accreditationAustralia's voluntary pet food manufacturing standardconfirmed
PFIAA membershipPet Food Industry Association of Australiaconfirmed
Quality certificationsconfirmedAS5812 · HACCP
Parent companydisclosedMars Petcare Australia
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Advance? Claim your brand to confirm or correct this record.
Where to buy
confirm prices and explore sizes on the retailer's site
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditionsPosition on the ingredient list suggests a moderate to small inclusion level.
12Amino Acids (incl. Arginine, Methionine and Taurine)2 components▾
● Standard ingredientA generic term for an amino acid supplement blend. Where the label lists the specific amino acids in brackets, each is shown and classified below; otherwise the individual amino acids are not disclosed.Sources: AAFCO ingredient definitions
The label breaks this entry into components, each classified on its own:
13Salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
14Inulin▾
● Beneficial (supported)A prebiotic fibre associated with promoting beneficial gut bacteria (bifidobacteria).Sources: Swanson et al. 2002Position on the ingredient list suggests a small inclusion level.
● Beneficial (supported)Contains a unique omega-3 fatty acid (ETA) and has been associated with anti-inflammatory and joint support benefits in some studies in dogs.Sources: Servet et al. 2006 · Bierer & Bui 2002Position on the ingredient list suggests a small inclusion level.
16AntioxidantsAntioxidants (generic/undisclosed)▾
● Contextual noteA generic antioxidant declaration. On EU and Australian labels, antioxidants is the additive class name and does not disclose which compound is used: it may be a natural form (tocopherols, rosemary extract) or a synthetic one (BHA, BHT, TBHQ, ethoxyquin). The specific antioxidant cannot be confirmed from the label.Sources: EU Regulation 767/2009 · AS 5812 (Australian Standard for pet food)
