Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
Guaranteed analysis
as fed · compared to AAFCO adult dog maintenance minimums
AAFCO, the Association of American Feed Control Officials, publishes minimum nutrient levels for complete dog and cat foods. Each bar below compares this product's declared analysis to the AAFCO adult dog maintenance minimum, marked by the vertical tick.
✓Labelled complete and balanced (no recognised standard cited)
Protein16.2%AAFCO min 18% DM
Fat4.7%AAFCO min 5.5% DM
Fibre3.3%no AAFCO reference
Moisture65%no AAFCO reference
1,440 kcal/kg≈ 602 kJ / 100g energy density
Brand transparency
Prime100 · what the manufacturer discloses, not a rating
Part of Colgate-Palmolive (Hill's Pet Nutrition) · 3 brands on Pawdit
Recall historyon record2 APOG consumer reports. No formal recalls. Acquired by Colgate-Palmolive Feb 2025.
AS5812 accreditationAustralia's voluntary pet food manufacturing standardnot confirmed
PFIAA membershipPet Food Industry Association of Australianot confirmed
Quality certificationsnone listed
Parent companydisclosed
Where to buy
confirm prices and explore sizes on the retailer's site
Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2kangaroo lungNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
3kangaroo liverNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
4carrots▾
● Standard ingredientA root vegetable providing beta-carotene and fibre.Sources: Nutritional composition data
5carrot fibreCarrots▾
● Standard ingredientA root vegetable providing beta-carotene and fibre.Sources: Nutritional composition data
6sunflower oil▾
● Standard ingredientA named plant oil providing energy and fatty acids.
7celery▾
● Standard ingredientA vegetable providing fibre and small amounts of vitamins and minerals.Sources: Nutritional composition data
8sunflower seedsSeeds (generic/unspecified)▾
● Contextual noteA generic seed declaration. Where the label names the seeds in brackets, each is shown and classified below. Unnamed seeds limit traceability and allergen assessment.Sources: AAFCO ingredient definitions
Show all 18 ingredients ▾
9pumpkin▾
● Beneficial (supported)A source of soluble fibre widely recommended by veterinarians for digestive support.Sources: NRC 2006 · Veterinary digestive health references
10apple▾
● Standard ingredientA whole fruit providing fibre and vitamins.Sources: Nutritional composition data
11algae mealAlgal oil (DHA source)▾
● Beneficial (emerging)A plant-based source of DHA omega-3 derived from microalgae (often Schizochytrium sp.). Provides DHA without fish-derived ingredients.Sources: Algal oil DHA bioavailability studiesPosition on the ingredient list suggests a moderate to small inclusion level.
12vitamins & mineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
13flaxseedFlaxseed / flaxseed oil▾
● Beneficial (supported)A plant-based source of omega-3 (ALA), fibre, and lignans. Note: dogs have limited ability to convert plant ALA to the more bioactive EPA/DHA found in marine sources.Sources: Bauer 2011Position on the ingredient list suggests a moderate to small inclusion level.
14sunflower lecithinLecithin▾
● Standard ingredientA phospholipid mixture used as a natural emulsifier (E322) to blend fats and water and improve texture; also a source of choline and phosphatidylcholine. Commonly sourced from soy or sunflower. Soy-derived lecithin is relevant for pets with soy sensitivity; sunflower lecithin is a common soy-free alternative. Permitted for food use by the US FDA (GRAS). Marketed benefits for skin, coat, and cognition are largely emerging.Sources: FDA GRAS status · AAFCO ingredient definitions · Nutritional composition data
15salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
16seaweed extractKelp / seaweed meal▾
● Beneficial (supported)A natural source of iodine and trace minerals. Some studies have explored dental health benefits. Note: excessive iodine from kelp could affect thyroid function in cats with hyperthyroidism.Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
17olive extractOlive Leaf Extract▾
● Beneficial (emerging)Olive leaf and olive fruit extracts are sources of polyphenols, chiefly oleuropein and hydroxytyrosol, which are studied as natural antioxidants and are increasingly used in pet food including as natural antioxidant/flavour components. Laboratory work has reported antioxidant activity of oleuropein aglycone in canine skeletal muscle cells, but most evidence for broader effects comes from human and rodent studies rather than live dogs or cats. It is best framed as an emerging antioxidant ingredient; consult your vet before use as a supplement.Sources: 'Antioxidant and anti-ageing effects of oleuropein aglycone in canine skeletal muscle cells', ScienceDirect / journal article 2024 (in vitro canine cells) · 'Dietary supplementation with olive oil co-products rich in polyphenols: a novel nutraceutical approach in monogastric animal nutrition', Frontiers in Veterinary Science 2023 (fvets.2023.1272274) · 'Evaluation of a Natural Olive Extract as a Flavor Component in Dry and Wet Dog Foods' (industry/pet-food study)Position on the ingredient list suggests a small inclusion level.
18taurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine supplementation is increasingly common in dog food, particularly for breeds associated with DCM susceptibility.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018Position on the ingredient list suggests a small inclusion level.
ℹ️This is a raw or freeze-dried food product. Raw pet foods may carry bacteria such as Salmonella, Listeria, and E. coli, which can pose health risks to pets and to humans who handle the food. Hygienic handling practices (hand washing, surface disinfection, separate storage) are recommended.Source: FDA guidance on raw pet food; AVA position statement
Brand states 144 kcal/100g
Many raw and freeze-dried products do not carry AAFCO nutritional adequacy statements. This is common for the format and does not necessarily indicate a nutritional concern; you may wish to discuss a raw diet with a veterinary nutritionist.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Colgate-Palmolive (Hill's Pet Nutrition)
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Prime100? Claim your brand to confirm or correct this record.
