Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.
public records + brand statements
Data completeness
100%
2 sources, cross-checked · prices re-checked 20 days ago
Ingredients
13 listed by weight, heaviest first · tap any ingredient for its research notes
7 beneficial4 contextual2 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2tapiocaTapioca / tapioca starch▾
● Contextual noteA carbohydrate source that provides energy but limited micronutrients.Sources: NRC 2006
● Beneficial (emerging)A proprietary algae-based feed ingredient (Olmix) combining two marine sulfated polysaccharide extracts: MSP-BARRIER from red macroalgae for intestinal barrier support, and MSP-IMMUNITY from green macroalgae (Ulva) for immune modulation. Most published evidence is in poultry, swine, and aquaculture; companion-animal data is limited and largely manufacturer-associated. Explored for gut integrity and immune support.Sources: Olmix product documentation · Berri et al. 2016/2017 (INRA) MSP immune modulation · Marine sulfated polysaccharide aquaculture trials 2022
10psyllium husk▾
● Beneficial (emerging)A well-characterised soluble fibre source commonly recommended by veterinarians for digestive support.Sources: NRC 2006
Guaranteed analysis
as fed · compared to AAFCO adult dog maintenance minimums
✓Formulated to meet AAFCO nutrient profiles (Adult, Senior)"AAFCO Statement: Prime100 SPD Fresh Roll Kangaroo & Potato cooked roll is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for adult and senior dogs." (brand statement)
Protein10%AAFCO min 18% DM
Fat2.3%AAFCO min 5.5% DM
Fibre3%no AAFCO reference
Moisture65%no AAFCO reference
1,200 kcal/kg≈ 502 kJ / 100g energy densityBrand states 120 kcal/100g
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Prime100 · what the manufacturer discloses, not a rating
Recall historyon record2 APOG consumer reports. No formal recalls. Acquired by Colgate-Palmolive Feb 2025.
AS5812 accreditationnot confirmed
PFIAA membershipnot confirmed
Quality certificationsnone listed
Parent companydisclosedColgate-Palmolive (Hill's Pet Nutrition)
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Prime100? Claim your brand to confirm or correct this record, free.
Customer reviews
4.8
324 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
PetO1 size: 2kgCheck current pricechecked 20d agoVisit
Petbarn1 size: 2kgCheck current pricechecked 21d agoVisit
Petstock1 size: 2kgCheck current pricechecked 20d agoVisit
● Contextual noteA concentrated insoluble dietary fibre (cellulose, hemicellulose, and lignin) derived from bamboo stalks. Provides bulk, texture, and stool-firming with good water and oil holding capacity, but limited nutritional value beyond fibre. Functionally similar to powdered cellulose; when present as a primary fibre source (high on the ingredient list), it may indicate nutritionally inert filler.Sources: AAFCO ingredient definitions · Bamboo insoluble dietary fibre fermentation studies 2022 · Nutritional composition data
4potatoPotato / sweet potato▾
● Contextual noteDigestible carbohydrate sources. Not harmful in themselves. Often used in grain-free formulations.Sources: NRC 2006
● Contextual noteA generic term for oil and fat sources. Where the label names the sources in brackets, each is shown and classified below. Unnamed sources cannot be traced to an animal or plant species; named sources (e.g. chicken fat, salmon oil) provide more transparency.Sources: EU Regulation 767/2009 · AAFCO ingredient definitions
The label lists this premix's contents, each piece classified on its own:
6vitamins & mineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
7salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
● Beneficial (supported)A prebiotic fibre associated with gut microbiome support in published studies. Promotes beneficial bacteria growth.Sources: Swanson et al. 2002
11taurineTaurine (supplemental)
▾
● Beneficial (well-established)Taurine supplementation is increasingly common in dog food, particularly for breeds associated with DCM susceptibility.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018Position on the ingredient list suggests a small inclusion level.
12celery seed powderCelery▾
● Standard ingredientA vegetable providing fibre and small amounts of vitamins and minerals.Sources: Nutritional composition data
● Beneficial (emerging)Supplemental enzymes (commonly amylase, protease, lipase, sometimes cellulase), often from fungal fermentation (Aspergillus spp.) or plants (papain, bromelain). In vitro and feeding studies suggest improved nutrient digestibility, and they have an established therapeutic role in exocrine pancreatic insufficiency and pancreatic disease. Evidence for routine benefit in otherwise healthy pets is more limited, and processing heat can reduce enzyme activity.Sources: Frontiers Vet Sci 2023 (in vitro canine enzyme digestibility) · VCA Animal Hospitals (enzymes) · AAFCO ingredient definitionsPosition on the ingredient list suggests a small inclusion level.
