Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.
2 sources, cross-checked · prices re-checked 12 days ago
Ingredients
10 listed by weight, heaviest first · tap any ingredient for its research notes
3 beneficial5 contextual2 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1LambNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2VegetablesVegetables (generic)▾
● Contextual noteA generic term for vegetable ingredients. Where the label names the vegetables in brackets, each is shown and classified below; 'including' wording means others may be present without being listed. Unnamed vegetables limit traceability and allergen assessment.Sources: AAFCO ingredient definitions
3
Show all 10 ingredients ▾
9Blueberries▾
● Beneficial (emerging)A whole-food source of anthocyanins, associated with antioxidant properties in published research.Sources: Prior et al. 2008
10HoneyHoney (Manuka)▾
● Beneficial (emerging)Manuka honey has documented antibacterial properties (due to methylglyoxal content) and has been explored for wound healing, digestive health, and immune support in dogs. Should be used cautiously in pets with diabetes due to high sugar content.Sources: Veterinary wound care studies · New Zealand Manuka honey research
Guaranteed analysis
as declared by the manufacturer
✓Formulated to meet AAFCO nutrient profiles (Adult)"This product is formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for adult maintenance." (brand statement)
Protein4%moisture not declared, no AAFCO comparison
Fat3%moisture not declared, no AAFCO comparison
Fibre1%no AAFCO reference
800 kcal/kg≈ 335 kJ / 100g energy densityBrand states 80 kcal/100g
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Billy & Margot · what the manufacturer discloses, not a rating
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Billy & Margot? Claim your brand to confirm or correct this record, free.
Customer reviews
4.7
69 reviews · aggregated from retailer listings across multiple sources
What owners mention most: Customers praise the ingredient list and value for money., based on review text aggregated from retailer listings.
Where to buy
confirm prices and explore sizes on the retailer's site
● Contextual noteA generic term for substances used to create gel-like textures in wet food. The specific gelling agent(s) are not identified, limiting traceability. Common gelling agents include carrageenan, agar, and various gums.Sources: AAFCO ingredient definitions
4StarchStarch (generic/unspecified)▾
● Contextual noteA concentrated starch used as a digestible carbohydrate source and binder. The source plant is often not specified, which limits traceability; named starches (e.g. potato starch) are shown under their own entries where recognised.Sources: AAFCO ingredient definitions · EU Regulation 767/2009
5FlavoursNatural flavours▾
● Contextual noteA broad AAFCO-defined category that may contain multiple unspecified compounds. Relevant for allergy-prone pets since potential allergens may not be individually listed.Sources: AAFCO 2024
6Vitamins & MineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
7OilsOils and fats (generic)▾
● Contextual noteA generic term for oil and fat sources. Where the label names the sources in brackets, each is shown and classified below. Unnamed sources cannot be traced to an animal or plant species; named sources (e.g. chicken fat, salmon oil) provide more transparency.Sources: EU Regulation 767/2009 · AAFCO ingredient definitions
8Natural colour▾
● Standard ingredientA colouring agent derived from natural sources (e.g., beetroot, turmeric, annatto). No nutritional purpose. Generally considered safer than synthetic colours.Sources: AAFCO ingredient definitions
