Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.
Data completeness
93%
2 sources, cross-checked · prices re-checked 46 days ago
Ingredients
16 ingredients · tap any for its research notes
What do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Lamb Meal (equiv. 30%)Named species meat meal▾
● Beneficial (well-established)Rendered meal from a named animal species: a concentrated protein source with water and fat removed. The species is identified, which supports traceability and allergy checking.Sources: AAFCO ingredient definitions · Veterinary nutrition references
2Maize ProteinCorn / corn gluten meal▾
● Contextual noteA digestible carbohydrate and protein source for most dogs. Commonly characterised as filler in consumer discussions, but veterinary nutrition research supports its nutritional value.Sources: AAFCO 2024 · NRC 2006
● Contextual noteA meat ingredient where the animal species is named but disclosure is partial: by-products from a named species (e.g. chicken by-product meal; also labelled "co-products", the industry's newer term), or a generic meat term with the species named in brackets (e.g. meat meal (beef and/or lamb)). An "and/or" list means the exact mix may vary between batches; where a percentage is shown (e.g. "chicken 27%"), only that minimum is guaranteed to come from that species. Named species are checked against your pet's allergy profile. By-product and co-product terms do not specify which parts are used. More transparent than fully unnamed meat terms; named whole meats, meals, and organ meats provide the strongest traceability.Sources: AAFCO ingredient definitions · EU Regulation 767/2009
The label names these possible species — shown for identification and allergy checking:
4Poultry FatPoultry oil▾
● Contextual noteAn oil derived from poultry without identifying the specific bird species. Named-species oils (e.g., chicken fat) provide more traceability. Relevant for pets with specific poultry allergies.Sources: AAFCO ingredient definitions
5Sorghum▾
● Contextual noteAn ancient gluten-free grain used as a carbohydrate source. Provides starch and some protein.Sources: Nutritional composition data
6CornCorn / corn gluten meal▾
● Contextual noteA digestible carbohydrate and protein source for most dogs. Commonly characterised as filler in consumer discussions, but veterinary nutrition research supports its nutritional value.Sources: AAFCO 2024 · NRC 2006
7RiceRice / brewer's rice▾
● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
8Poultry FlavourPoultry (bird species not specified)▾
● Contextual noteA poultry ingredient where the bird species (chicken, turkey, duck, etc.) is not identified. Covers generic terms like poultry, poultry meal, poultry protein, and poultry by-products. Limits traceability compared to named species; treated as a possible chicken source for allergy checking.Sources: AAFCO ingredient definitions
Show all 16 ingredients ▾
9Dried Beet PulpBeet pulp▾
● Beneficial (supported)A well-studied moderately fermentable fibre source associated with stool quality benefits in dogs.Sources: NRC 2006 · Fahey et al. 1990
10Salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
11Vitamins & MineralsMinerals (generic)
Guaranteed analysis
as fed · compared to AAFCO dog growth & reproduction minimums
AAFCO, the Association of American Feed Control Officials, publishes minimum nutrient levels for complete dog and cat foods. Each bar below compares this product's declared analysis to the AAFCO dog growth & reproduction minimum, marked by the vertical tick.
✓Labelled complete and balanced (no recognised standard cited)
Protein32%AAFCO min 22.5% DM
Fat21%AAFCO min 8.5% DM
Fibre1.7%no AAFCO reference
Moisture8.5%no AAFCO reference
3,900 kcal/kg≈ 1,632 kJ / 100g energy densityBrand states 390 kcal/100g
Also declared on the label
Ash8.8%brand stated
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Advance · what the manufacturer discloses, not a rating
Part of Mars Petcare Australia · 14 brands on Pawdit
Recall historyon record2018: Voluntary recall of Advance Dermocare dry dog food linked to megaesophagus in 74+ dogs. Senate inquiry followed. 2 APOG consumer reports.
AS5812 accreditationAustralia's voluntary pet food manufacturing standardconfirmed
PFIAA membershipPet Food Industry Association of Australiaconfirmed
Quality certificationsconfirmedAS5812 · HACCP
Parent companydisclosedMars Petcare Australia
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Advance? Claim your brand to confirm or correct this record.
Where to buy
confirm prices and explore sizes on the retailer's site
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
12Sunflower Oil▾
● Standard ingredientA named plant oil providing energy and fatty acids.
13Inulin▾
● Beneficial (supported)A prebiotic fibre associated with promoting beneficial gut bacteria (bifidobacteria).Sources: Swanson et al. 2002Position on the ingredient list suggests a small inclusion level.
14AntioxidantsAntioxidants (generic/undisclosed)▾
● Contextual noteA generic antioxidant declaration. On EU and Australian labels, antioxidants is the additive class name and does not disclose which compound is used: it may be a natural form (tocopherols, rosemary extract) or a synthetic one (BHA, BHT, TBHQ, ethoxyquin). The specific antioxidant cannot be confirmed from the label.Sources: EU Regulation 767/2009 · AS 5812 (Australian Standard for pet food)
15Fish OilEPA + DHA (marine-source omega-3)▾
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditionsPosition on the ingredient list suggests a small inclusion level.
16ColostrumColostrum (bovine)▾
● Beneficial (emerging)Bovine colostrum has been explored for immune and gut health support in some preliminary studies in dogs.Sources: Satyaraj et al. 2013Position on the ingredient list suggests a small inclusion level.
