Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.
Data completeness
88%
2 sources, cross-checked · prices re-checked 20 days ago
Ingredients
34 listed by weight, heaviest first · tap any ingredient for its research notes
7 beneficial4 contextual24 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1RiceRice / brewer's rice▾
● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
2Sorghum▾
● Contextual noteAn ancient gluten-free grain used as a carbohydrate source. Provides starch and some protein.Sources: Nutritional composition data
3TurkeyNamed single-species whole meat▾
Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.
Show all 34 ingredients ▾
9Dicalcium Phosphate▾
● Standard ingredientA standard added calcium and phosphorus (mineral) supplement.
10Inulin▾
● Beneficial (supported)A prebiotic fibre associated with promoting beneficial gut bacteria (bifidobacteria).Sources: Swanson et al. 2002
11Potassium Chloride▾
● Standard ingredientA standard added potassium (mineral) supplement.
Guaranteed analysis
as fed · compared to AAFCO adult dog maintenance minimums
✓Labelled complete and balanced (no recognised standard cited)
Protein24%AAFCO min 18% DM
Fat17%AAFCO min 5.5% DM
Moisture8.5%no AAFCO reference
3,750 kcal/kg≈ 1,569 kJ / 100g energy densityBrand states 375 kcal/100g
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Advance · what the manufacturer discloses, not a rating
Recall historyon record2018: Voluntary recall of Advance Dermocare dry dog food linked to megaesophagus in 74+ dogs. Senate inquiry followed. 2 APOG consumer reports.
AS5812 accreditationconfirmed
PFIAA membershipconfirmed
Quality certificationsconfirmedAS5812 · HACCP
Parent companydisclosedMars Petcare Australia
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Advance? Claim your brand to confirm or correct this record, free.
Customer reviews
4.8
60 reviews · aggregated from retailer listings across multiple sources
What owners mention most: Customers praise the taste and balanced nutrition., based on review text aggregated from retailer listings.
Where to buy
confirm prices and explore sizes on the retailer's site
PetO1 size: 3kgCheck current pricechecked 20d agoVisit
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● Standard ingredientA flavouring agent derived from a named animal species, providing more traceability than generic natural flavours. Note: chicken digest and similar named digests are relevant for allergen matching (a pet with chicken allergy should be flagged).Sources: AAFCO ingredient definitions
The label lists this premix's contents, each piece classified on its own:
5Chicken Fat▾
● Standard ingredientA named animal fat source providing energy and essential fatty acids.Sources: AAFCO ingredient definitions
6Beet Pulp▾
● Beneficial (supported)A well-studied moderately fermentable fibre source associated with stool quality benefits in dogs.Sources: NRC 2006 · Fahey et al. 1990
7Iodised SaltSalt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
8Sunflower Oil▾
● Standard ingredientA named plant oil providing energy and fatty acids.
12TaurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine supplementation is increasingly common in dog food, particularly for breeds associated with DCM susceptibility.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018Position on the ingredient list suggests a small inclusion level.
13Choline Chloride▾
● Standard ingredientCholine chloride: a standard added nutrient for normal cell and nerve function.
● Contextual noteA generic declaration for botanical extracts. Where the label names the specific plants in brackets, each is shown and classified below; otherwise the botanicals are not disclosed.Sources: AAFCO ingredient definitions · EU Regulation 767/2009
The label lists this premix's contents, each piece classified on its own:
15Vitamin E▾
● Standard ingredientA standard added vitamin with antioxidant function.
16Zinc SulphateZinc sulfate▾
● Standard ingredientA standard added zinc (mineral) supplement.
17Vitamin CVitamin C as preservative▾
● Beneficial (emerging)This product uses vitamin C (ascorbic acid or ascorbyl palmitate) as part of its preservation system.Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
18AntioxidantsNatural antioxidants (generic)▾
● Standard ingredientNatural preservation agents such as tocopherols or rosemary extract. Where the label names the agents in brackets, each is shown and classified below; 'including' wording means others may be present without being listed.Sources: AAFCO ingredient definitions
19Citric Acid▾
● Standard ingredientA naturally occurring organic acid used as a preservative and antioxidant.Sources: AAFCO ingredient definitions
20Calcium Carbonate▾
● Standard ingredientA standard added calcium (mineral) supplement.
21Beta-Carotene▾
● Beneficial (emerging)A provitamin A carotenoid and antioxidant. Some studies have explored its role in immune function and skin health in dogs. Note: cats cannot convert beta-carotene to vitamin A.Sources: Chew et al. 2000 (Journal of Nutrition)Position on the ingredient list suggests a small inclusion level.
22Iron SulphateFerrous sulfate▾
● Standard ingredientA standard added iron (mineral) supplement.
23Copper SulphateCopper sulfate▾
● Contextual noteAn inorganic copper source. Functional and commonly used. Chelated forms (copper proteinate) may offer better bioavailability.Sources: NRC 2006
24Vitamin B5Pantothenic acid▾
● Standard ingredientPantothenic acid (vitamin B5): a standard added B vitamin.
25Vitamin A▾
● Standard ingredientA standard added vitamin involved in vision and immune function.
26Vitamin B2Riboflavin▾
● Standard ingredientRiboflavin (vitamin B2): a standard added B vitamin.
27Potassium IodideCalcium iodate▾
● Standard ingredientA standard added iodine (mineral) supplement.
28Vitamin B12▾
● Standard ingredientVitamin B12: a standard added B vitamin.
29Vitamin B1Thiamine▾
● Standard ingredientThiamine (vitamin B1): a standard added B vitamin.
30Vitamin B3Niacin▾
● Standard ingredientNiacin (vitamin B3): a standard added B vitamin.
31SeleniumSodium selenite▾
● Standard ingredientA standard added selenium (mineral) supplement.
32Vitamin D3▾
● Standard ingredientA standard added vitamin involved in calcium metabolism and bone health.
33Vitamin B6▾
● Standard ingredientVitamin B6 (pyridoxine): a standard added B vitamin.
34Vitamin B9Folic acid▾
● Standard ingredientFolic acid (vitamin B9): a standard added B vitamin.
