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Data completeness
93%
2 sources, cross-checked · prices re-checked 46 days ago
Ingredients
44 ingredients · tap any for its research notes
What do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1VenisonNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2Venison MealNamed species meat meal▾
● Beneficial (well-established)Rendered meal from a named animal species: a concentrated protein source with water and fat removed. The species is identified, which supports traceability and allergy checking.Sources: AAFCO ingredient definitions · Veterinary nutrition references
3Green PeasPeas / lentils / chickpeas▾
● Contextual noteWhole legumes provide protein, fibre, and micronutrients. The FDA investigated (2018-2022) a potential association with dilated cardiomyopathy (DCM) in dogs when legumes are used as a primary ingredient, did not establish a causal link, and has paused public updates pending new science.Sources: FDA DCM Investigation 2018-2022 · Freeman et al. 2018 JAVMA
4TapiocaTapioca / tapioca starch▾
● Contextual noteA carbohydrate source that provides energy but limited micronutrients.Sources: NRC 2006
5Coconut OilCoconut oil / MCT oil▾
● Beneficial (supported)MCT oil is rich in the medium-chain triglycerides (C8 and C10) used in studies of cognitive support in aging dogs. Coconut oil contains some MCTs but is mostly lauric acid, so those findings apply mainly to purified MCT oil.Sources: Pan et al. 2010
6Pea ProteinPea protein / pea starch / pea fibre▾
● Contextual noteFractionated legume derivatives that can be used to increase the protein reading on a guaranteed analysis without providing a complete amino acid profile. More relevant than whole peas to the FDA's DCM investigation (2018-2022, no causal link established).Sources: FDA DCM Investigation 2018-2022
7FlaxseedFlaxseed / flaxseed oil▾
● Beneficial (supported)A plant-based source of omega-3 (ALA), fibre, and lignans. Note: dogs have limited ability to convert plant ALA to the more bioactive EPA/DHA found in marine sources.Sources: Bauer 2011
8Brewers Dried YeastBrewer's yeast▾
● Beneficial (emerging)A by-product of beer brewing that provides B vitamins, protein, and trace minerals. Some studies have explored its role as a source of mannan-oligosaccharides (MOS) for gut health support and as a natural palatability enhancer.Sources: Nutritional composition data · Swanson et al. 2002
Show all 44 ingredients ▾
9Natural FlavorNatural flavours▾
● Contextual noteA broad AAFCO-defined category that may contain multiple unspecified compounds. Relevant for allergy-prone pets since potential allergens may not be individually listed.Sources: AAFCO 2024
10Yellow PeasPeas / lentils / chickpeas▾
● Contextual noteWhole legumes provide protein, fibre, and micronutrients. The FDA investigated (2018-2022) a potential association with dilated cardiomyopathy (DCM) in dogs when legumes are used as a primary ingredient, did not establish a causal link, and has paused public updates pending new science.Sources: FDA DCM Investigation 2018-2022 · Freeman et al. 2018 JAVMA
This product lists 2 separate pea derivatives (peas, pea protein). When listed separately, each appears lower on the ingredient list than they would if combined as a single entry.
Guaranteed analysis
as fed · compared to AAFCO adult dog maintenance minimums
AAFCO, the Association of American Feed Control Officials, publishes minimum nutrient levels for complete dog and cat foods. Each bar below compares this product's declared analysis to the AAFCO adult dog maintenance minimum, marked by the vertical tick.
✓Labelled complete and balanced (no recognised standard cited)
Protein24%AAFCO min 18% DM
Fat12%AAFCO min 5.5% DM
Fibre4%no AAFCO reference
Moisture10%no AAFCO reference
3,450 kcal/kg≈ 1,443 kJ / 100g energy densityBrand states 3,450 kcal/kg
Also declared on the label
Taurine0.1%guaranteed min
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Addiction · what the manufacturer discloses, not a rating
Part of Addiction Foods Ltd (NZ)
Recall historyon recordNo formal recalls.
AS5812 accreditationAustralia's voluntary pet food manufacturing standardnot confirmed
PFIAA membershipPet Food Industry Association of Australianot confirmed
Quality certificationsconfirmedNZPFMA · HACCP
Parent companydisclosedAddiction Foods Ltd (NZ)
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Addiction? Claim your brand to confirm or correct this record.
Where to buy
confirm prices and explore sizes on the retailer's site
● Standard ingredientA natural preservative derived from vinegar, buffered to reduce acidity. Used as an alternative to synthetic preservatives.Sources: AAFCO ingredient definitions
12Sea SaltSalt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
13Potassium Chloride▾
● Standard ingredientA standard added potassium (mineral) supplement.
14Magnesium SulfateMagnesium salts▾
● Standard ingredientA standard added magnesium (mineral) supplement.
15Choline Chloride▾
● Standard ingredientCholine chloride: a standard added nutrient for normal cell and nerve function.
16Dried CranberriesCranberry / cranberry extract▾
● Beneficial (supported)Contains proanthocyanidins, which some studies have associated with urinary tract health; most of that evidence comes from dogs and humans.Sources: Howell 2007Position on the ingredient list suggests a small inclusion level.
17Dried ApplesApple▾
● Standard ingredientA whole fruit providing fibre and vitamins.Sources: Nutritional composition data
18Dried SpinachSpinach / kale▾
● Beneficial (emerging)Nutrient-dense leafy greens rich in vitamins K, A, C, folate, and iron. Flag for pets with history of calcium oxalate bladder stones (high oxalate content).Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
19Blueberries▾
● Beneficial (emerging)A whole-food source of anthocyanins, associated with antioxidant properties in published research.Sources: Prior et al. 2008Position on the ingredient list suggests a small inclusion level.
20Dried KelpKelp / seaweed meal▾
● Beneficial (supported)A natural source of iodine and trace minerals. Some studies have explored dental health benefits. Note: excessive iodine from kelp could affect thyroid function in cats with hyperthyroidism.Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
21TaurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine supplementation is increasingly common in dog food, particularly for breeds associated with DCM susceptibility.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018Position on the ingredient list suggests a small inclusion level.
22DL-Methionine▾
● Contextual noteAn essential amino acid commonly added to pet food. Also functions as a urinary acidifier (lowers urine pH). Veterinary sources note it should be used with caution in pets with kidney disease, pancreatic disease, or liver insufficiency. Not recommended for kittens.Sources: VCA Animal Hospitals · PetMD veterinary reference · NRC 2006
23Calcium CarbonateCalcium salts▾
● Standard ingredientA standard added calcium (mineral) supplement.
● Beneficial (supported)Chelated (organic) mineral forms are associated with better bioavailability compared to inorganic forms in published research.Sources: Spears 1996 · NRC 2006Position on the ingredient list suggests a small inclusion level.
● Beneficial (supported)Chelated (organic) mineral forms are associated with better bioavailability compared to inorganic forms in published research.Sources: Spears 1996 · NRC 2006Position on the ingredient list suggests a small inclusion level.
26Vitamin E SupplementVitamin E▾
● Standard ingredientA standard added vitamin with antioxidant function.
27Niacin (Vitamin B3)Niacin▾
● Standard ingredientNiacin (vitamin B3): a standard added B vitamin.
● Beneficial (supported)Chelated (organic) mineral forms are associated with better bioavailability compared to inorganic forms in published research.Sources: Spears 1996 · NRC 2006Position on the ingredient list suggests a small inclusion level.
● Beneficial (supported)Chelated (organic) mineral forms are associated with better bioavailability compared to inorganic forms in published research.Sources: Spears 1996 · NRC 2006Position on the ingredient list suggests a small inclusion level.
31Sodium SeleniteSelenium sources▾
● Standard ingredientA standard added selenium (mineral) supplement.
32Riboflavin SupplementRiboflavin▾
● Standard ingredientRiboflavin (vitamin B2): a standard added B vitamin.
33Thiamine Mononitrate (Vitamin B1)Thiamine▾
● Standard ingredientThiamine (vitamin B1): a standard added B vitamin.
34Vitamin B12 SupplementVitamin B12▾
● Standard ingredientVitamin B12: a standard added B vitamin.
35Vitamin A SupplementVitamin A▾
● Standard ingredientA standard added vitamin involved in vision and immune function.
● Standard ingredientVitamin B6 (pyridoxine): a standard added B vitamin.
37Cobalt Sulfate▾
● Standard ingredientA trace mineral supplement providing cobalt, which is a component of vitamin B12.Sources: NRC 2006
38Calcium IodateIodine salts▾
● Standard ingredientA standard added iodine (mineral) supplement.
39Folic Acid▾
● Standard ingredientFolic acid (vitamin B9): a standard added B vitamin.
40Vitamin D3 SupplementVitamin D3▾
● Standard ingredientA standard added vitamin involved in calcium metabolism and bone health.
41Mixed Tocopherols for added freshnessMixed tocopherols (natural preservative)▾
● Beneficial (emerging)This product uses mixed tocopherols (natural vitamin E) as a preservative, which is an alternative to synthetic preservation systems.Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
42Rosemary ExtractRosemary / rosemary extract▾
● Contextual noteGenerally regarded as a positive natural preservative alternative to synthetic options. No published study links food-grade rosemary extract to seizures in dogs; the reported concern involves concentrated rosemary essential oil, a different preparation.Sources: Goncalves et al. 2019 · Essential oils and seizure systematic review 2019
43Tea Extract▾
● Beneficial (emerging)An extract from tea leaves (typically green tea) providing polyphenols and catechins (particularly EGCG) with well-documented antioxidant properties. Some studies have explored benefits for oral health and antioxidant status in dogs.Sources: Green tea catechin antioxidant studies · Veterinary oral health researchPosition on the ingredient list suggests a small inclusion level.
44Spearmint Extract▾
● Contextual noteA herb extract used for breath freshening and flavour. ASPCA's plant list does not flag spearmint (Mentha spicata) as a concern for dogs or cats. However, animal poison-control sources flag concentrated mint essential oils - the diluted extract used in pet food has no documented concern at normal inclusion levels. Note: English pennyroyal (Mentha pulegium) is a different mint species that poison-control sources DO flag for dogs and should not be confused with spearmint.Sources: ASPCA non-toxic plant list · Dog Food Advisor mint guide · Continental Kennel Club
