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2 sources, cross-checked · prices re-checked 14 days ago
Ingredients
38 listed by weight, heaviest first · tap any ingredient for its research notes
14 beneficial4 contextual20 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1King SalmonNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2Water sufficient for processingWater▾
● Standard ingredientWater used in processing; contributes to the declared moisture content.
3HokiNamed single-species whole meat
Show all 38 ingredients ▾
9Sodium PyrophosphatePhosphate salts (misc.)▾
● Standard ingredientPhosphate salts used as mineral nutrient sources and processing aids (texture, palatant carriers), and phosphoric acid as an acidifier. Distinct from the condensed phosphates under research review (sodium tripolyphosphate, sodium hexametaphosphate), which are classified separately.Sources: AAFCO ingredient definitions · EU Regulation 767/2009
10Guar Gum▾
● Contextual noteThickener and stabiliser used in wet food. Generally regarded as safe at low levels. May cause digestive discomfort (gas, loose stool) at higher concentrations in some animals.Sources: EFSA 2017
11
Guaranteed analysis
as fed · compared to AAFCO kitten growth & reproduction minimums
✓Formulated to meet AAFCO nutrient profiles (Kittens, Adults, Seniors)"meets the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for all life stages." (brand statement)
Protein9%AAFCO min 30% DM
Fat8%AAFCO min 9% DM
Fibre2%no AAFCO reference
Moisture78%no AAFCO reference
1,480 kcal/kg≈ 619 kJ / 100g energy densityBrand states 1,480 kcal/kg
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Addiction · what the manufacturer discloses, not a rating
Recall historyon recordNo formal recalls.
AS5812 accreditationnot confirmed
PFIAA membershipnot confirmed
Quality certificationsconfirmedNZPFMA · HACCP
Parent companydisclosedAddiction Foods Ltd (NZ)
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Addiction? Claim your brand to confirm or correct this record, free.
Where to buy
confirm prices and explore sizes on the retailer's site
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
5Lamb PlasmaNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
6Cassia Gum▾
● Contextual noteA galactomannan thickener from cassia seeds, used in wet foods, often together with other gums. EFSA's re-evaluation of purified cassia gum (E427) found it safe at permitted levels; historical concerns related to anthraquinone impurities in less refined grades.Sources: EFSA 2017 re-evaluation of cassia gum (E427)
7Calcium Carbonate▾
● Standard ingredientA standard added calcium (mineral) supplement.
8Dried YeastBrewer's yeast▾
● Beneficial (emerging)A by-product of beer brewing that provides B vitamins, protein, and trace minerals. Some studies have explored its role as a source of mannan-oligosaccharides (MOS) for gut health support and as a natural palatability enhancer.Sources: Nutritional composition data · Swanson et al. 2002
Sunflower Oil
▾
● Standard ingredientA named plant oil providing energy and fatty acids.
12Salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
13Agar-agarAgar▾
● Contextual noteA gelling agent derived from red seaweed (E406), used to set texture in wet food. Generally recognised as safe; very high inclusions may loosen stools.Sources: FDA GRAS listing · EFSA re-evaluation of agar (E406)
14Potassium Chloride▾
● Standard ingredientA standard added potassium (mineral) supplement.
15TaurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine is an essential amino acid for cats. Deficiency can cause serious health consequences including dilated cardiomyopathy, central retinal degeneration, and reproductive failure.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018Position on the ingredient list suggests a small inclusion level.
16Magnesium SulfateMagnesium oxide▾
● Standard ingredientA standard added magnesium (mineral) supplement.
17Choline Chloride▾
● Standard ingredientCholine chloride: a standard added nutrient for normal cell and nerve function.
● Beneficial (supported)Contains a unique omega-3 fatty acid (ETA) and has been associated with anti-inflammatory and joint support benefits in some studies in dogs. Relevant for the AU/NZ market.Sources: Servet et al. 2006 · Bierer & Bui 2002Position on the ingredient list suggests a small inclusion level.
19Kiwifruit▾
● Beneficial (emerging)Kiwifruit is high in vitamin C and soluble fibre and contains the proteolytic enzyme actinidin; multi-country randomised human trials associate eating green kiwifruit with more frequent bowel movements and reduced digestive discomfort (attributed to the fibre's water-holding capacity plus actinidin), though this evidence is human, not canine. Kiwifruit also contains calcium-oxalate raphides, which sources note can cause mouth or skin irritation in some sensitive animals.Sources: Habitual Green Kiwifruit Consumption Is Associated with a Reduction in Upper Gastrointestinal Symptoms: A Systematic Scoping Review · The effect of 'Zesy002' kiwifruit (Actinidia chinensis var. chinensis) on gut health function: a randomised cross-over clinical trial · The nutritional and health attributes of kiwifruit: a reviewPosition on the ingredient list suggests a small inclusion level.
20Manuka HoneyHoney (Manuka)▾
● Beneficial (emerging)Manuka honey has documented antibacterial properties (due to methylglyoxal content) and has been explored for wound healing, digestive health, and immune support in dogs. Should be used cautiously in pets with diabetes due to high sugar content.Sources: Veterinary wound care studies · New Zealand Manuka honey researchPosition on the ingredient list suggests a small inclusion level.
21KelpKelp / seaweed meal▾
● Beneficial (supported)A natural source of iodine and trace minerals. Some studies have explored dental health benefits. Note: excessive iodine from kelp could affect thyroid function in cats with hyperthyroidism.Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
22Iron ProteinateChelated / organic minerals▾
● Beneficial (supported)Chelated (organic) mineral forms are associated with better bioavailability compared to inorganic forms in published research.Sources: Spears 1996 · NRC 2006Position on the ingredient list suggests a small inclusion level.
● Beneficial (supported)Chelated (organic) mineral forms are associated with better bioavailability compared to inorganic forms in published research.Sources: Spears 1996 · NRC 2006Position on the ingredient list suggests a small inclusion level.
24Vitamin B3Niacin▾
● Standard ingredientNiacin (vitamin B3): a standard added B vitamin.
25Vitamin E▾
● Standard ingredientA standard added vitamin with antioxidant function.
26Sodium Selenite▾
● Standard ingredientA standard added selenium (mineral) supplement.
● Beneficial (supported)Chelated (organic) mineral forms are associated with better bioavailability compared to inorganic forms in published research.Sources: Spears 1996 · NRC 2006Position on the ingredient list suggests a small inclusion level.
● Beneficial (supported)Chelated (organic) mineral forms are associated with better bioavailability compared to inorganic forms in published research.Sources: Spears 1996 · NRC 2006Position on the ingredient list suggests a small inclusion level.
29Vitamin B1Thiamine▾
● Standard ingredientThiamine (vitamin B1): a standard added B vitamin.
30Vitamin B5Pantothenic acid▾
● Standard ingredientPantothenic acid (vitamin B5): a standard added B vitamin.
31Vitamin B2Riboflavin▾
● Standard ingredientRiboflavin (vitamin B2): a standard added B vitamin.
32Vitamin B6▾
● Standard ingredientVitamin B6 (pyridoxine): a standard added B vitamin.
33Vitamin A▾
● Standard ingredientA standard added vitamin involved in vision and immune function.
34Vitamin B7Biotin▾
● Standard ingredientBiotin (vitamin B7): a standard added B vitamin.
35Vitamin B12 SupplementVitamin B12▾
● Standard ingredientVitamin B12: a standard added B vitamin.
36Calcium Iodate▾
● Standard ingredientA standard added iodine (mineral) supplement.
37Vitamin B9Folic acid▾
● Standard ingredientFolic acid (vitamin B9): a standard added B vitamin.
38Vitamin D3▾
● Standard ingredientA standard added vitamin involved in calcium metabolism and bone health.
