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Data completeness
95%
2 sources, cross-checked · prices re-checked 16 days ago
Ingredients
22 listed by weight, heaviest first · tap any ingredient for its research notes
12 beneficial8 contextual9 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Dehydrated Australian PoultryPoultry (bird species not specified)▾
● Contextual noteA poultry ingredient where the bird species (chicken, turkey, duck, etc.) is not identified. Covers generic terms like poultry, poultry meal, poultry protein, and poultry by-products. Limits traceability compared to named species; treated as a possible chicken source for allergy checking.Sources: AAFCO ingredient definitions
2PeasPeas / lentils / chickpeas▾
● Contextual noteWhole legumes provide protein, fibre, and micronutrients. The FDA investigated (2018-2022) a potential association with dilated cardiomyopathy (DCM) in dogs when legumes are used as a primary ingredient, did not establish a causal link, and has paused public updates pending new science.Sources: FDA DCM Investigation 2018-2022 · Freeman et al. 2018 JAVMA
Show all 22 ingredients ▾
9Chicken DigestNatural flavour (named species)▾
● Standard ingredientA flavouring agent derived from a named animal species, providing more traceability than generic natural flavours. Note: chicken digest and similar named digests are relevant for allergen matching (a pet with chicken allergy should be flagged).Sources: AAFCO ingredient definitions
10Salmon OilEPA + DHA (marine-source omega-3)▾
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditions
Guaranteed analysis
as declared by the manufacturer
✓Formulated to meet AAFCO nutrient profiles (Adult)"Meets the AAFCO nutritional guidelines for Adult Maintenance" (brand statement)
Protein26%moisture not declared, no AAFCO comparison
Fat11%moisture not declared, no AAFCO comparison
Fibre5%no AAFCO reference
3,500 kcal/kg≈ 1,464 kJ / 100g energy densityBrand states 350 kcal/100g
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Ivory Coat · what the manufacturer discloses, not a rating
Recall historyon recordNo formal recalls. 52 APOG consumer reports (highest on APOG). Reports of vomiting and diarrhoea increased after manufacturer/ownership change.
AS5812 accreditationconfirmed
PFIAA membershipconfirmed
Quality certificationsconfirmedAS5812 · HACCP
Parent companydisclosedReal Pet Food Company
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Ivory Coat? Claim your brand to confirm or correct this record, free.
Customer reviews
4.6
50 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
Petstock2 sizes: 2kg, 13kgCheck current pricechecked 16d agoVisit
Petbarn2 sizes: 2kg, 13kgCheck current pricechecked 17d agoVisit
3LentilsPeas / lentils / chickpeas
▾
● Contextual noteWhole legumes provide protein, fibre, and micronutrients. The FDA investigated (2018-2022) a potential association with dilated cardiomyopathy (DCM) in dogs when legumes are used as a primary ingredient, did not establish a causal link, and has paused public updates pending new science.Sources: FDA DCM Investigation 2018-2022 · Freeman et al. 2018 JAVMA
4Sweet PotatoPotato / sweet potato▾
● Contextual noteDigestible carbohydrate sources. Not harmful in themselves. Often used in grain-free formulations.Sources: NRC 2006
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
6TapiocaTapioca / tapioca starch▾
● Contextual noteA carbohydrate source that provides energy but limited micronutrients.Sources: NRC 2006
7Beet Pulp▾
● Beneficial (supported)A well-studied moderately fermentable fibre source associated with stool quality benefits in dogs.Sources: NRC 2006 · Fahey et al. 1990
8Chicken Fat▾
● Standard ingredientA named animal fat source providing energy and essential fatty acids.Sources: AAFCO ingredient definitions
11LinseedFlaxseed / flaxseed oil
▾
● Beneficial (supported)A plant-based source of omega-3 (ALA), fibre, and lignans. Note: dogs have limited ability to convert plant ALA to the more bioactive EPA/DHA found in marine sources.Sources: Bauer 2011Position on the ingredient list suggests a moderate to small inclusion level.
12Canola Oil▾
● Contextual noteA refined vegetable oil used as a fat source in pet food. Modern canola contains very low erucic acid (<2%) and provides omega-6 and some omega-3 (ALA) fatty acids. The refining process (bleaching, deodorising) removes some naturally occurring compounds. FDA considers it generally recognised as safe.Sources: FDA GRAS status · Nutritional composition data
13Sodium SaltSalt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
14Potassium SaltSalt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
15Choline Chloride▾
● Standard ingredientCholine chloride: a standard added nutrient for normal cell and nerve function.
● Beneficial (supported)A prebiotic fibre associated with gut microbiome support in published studies. Promotes beneficial bacteria growth.Sources: Swanson et al. 2002Position on the ingredient list suggests a small inclusion level.
17Vitamins and MineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
● Standard ingredientA marketing name for a blend of fruits, vegetables, and botanicals. Where the label lists the blend's contents in brackets, each is shown and classified below. The term itself is not a defined ingredient category.Sources: AAFCO ingredient definitions
The label lists this premix's contents, each piece classified on its own:
19NZ Green Lipped MusselGreen-lipped mussel (Perna canaliculus)▾
● Beneficial (supported)Contains a unique omega-3 fatty acid (ETA) and has been associated with anti-inflammatory and joint support benefits in some studies in dogs. Relevant for the AU/NZ market.Sources: Servet et al. 2006 · Bierer & Bui 2002Position on the ingredient list suggests a small inclusion level.
● Standard ingredientNatural preservation agents such as tocopherols or rosemary extract. Where the label names the agents in brackets, each is shown and classified below; 'including' wording means others may be present without being listed.Sources: AAFCO ingredient definitions
21Yucca Schidigera Extract▾
● Beneficial (supported)Associated with faecal odour reduction in published studies. Some research has explored anti-inflammatory properties.Sources: Lowe & Kershaw 1997Position on the ingredient list suggests a small inclusion level.
22Vitamin E▾
● Standard ingredientA standard added vitamin with antioxidant function.
