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2 sources, cross-checked · prices re-checked 11 days ago
Ingredients
28 listed by weight, heaviest first · tap any ingredient for its research notes
15 beneficial1 under research review8 contextual4 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1SalmonNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2Sweet PotatoPotato / sweet potato▾
● Contextual noteDigestible carbohydrate sources. Not harmful in themselves. Often used in grain-free formulations.Sources: NRC 2006
3Red LentilsPeas / lentils / chickpeas
Show all 28 ingredients ▾
9Natural FlavourNatural flavours▾
● Contextual noteA broad AAFCO-defined category that may contain multiple unspecified compounds. Relevant for allergy-prone pets since potential allergens may not be individually listed.Sources: AAFCO 2024
10Vitamins and MineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
This product lists 2 separate pea derivatives (peas, pea protein). When listed separately, each appears lower on the ingredient list than they would if combined as a single entry.
Guaranteed analysis
as declared by the manufacturer
✓Formulated to meet AAFCO nutrient profiles (Puppy)"This product is formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for adult maintenance." (brand statement)
Protein34%moisture not declared, no AAFCO comparison
Fat13%moisture not declared, no AAFCO comparison
Fibre6%no AAFCO reference
3,500 kcal/kg≈ 1,464 kJ / 100g energy densityBrand states 350 kcal/100g
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Billy & Margot · what the manufacturer discloses, not a rating
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Billy & Margot? Claim your brand to confirm or correct this record, free.
Customer reviews
4.8
162 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
● Contextual noteWhole legumes provide protein, fibre, and micronutrients. The FDA investigated (2018-2022) a potential association with dilated cardiomyopathy (DCM) in dogs when legumes are used as a primary ingredient, did not establish a causal link, and has paused public updates pending new science.Sources: FDA DCM Investigation 2018-2022 · Freeman et al. 2018 JAVMA
4PeasPeas / lentils / chickpeas▾
● Contextual noteWhole legumes provide protein, fibre, and micronutrients. The FDA investigated (2018-2022) a potential association with dilated cardiomyopathy (DCM) in dogs when legumes are used as a primary ingredient, did not establish a causal link, and has paused public updates pending new science.Sources: FDA DCM Investigation 2018-2022 · Freeman et al. 2018 JAVMA
5ChickpeasPeas / lentils / chickpeas▾
● Contextual noteWhole legumes provide protein, fibre, and micronutrients. The FDA investigated (2018-2022) a potential association with dilated cardiomyopathy (DCM) in dogs when legumes are used as a primary ingredient, did not establish a causal link, and has paused public updates pending new science.Sources: FDA DCM Investigation 2018-2022 · Freeman et al. 2018 JAVMA
6Salmon OilEPA + DHA (marine-source omega-3)▾
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditions
7Pea ProteinPea protein / pea starch / pea fibre▾
● Contextual noteFractionated legume derivatives that can be used to increase the protein reading on a guaranteed analysis without providing a complete amino acid profile. More relevant than whole peas to the FDA's DCM investigation (2018-2022, no causal link established).Sources: FDA DCM Investigation 2018-2022
8FlaxseedFlaxseed / flaxseed oil▾
● Beneficial (supported)A plant-based source of omega-3 (ALA), fibre, and lignans. Note: dogs have limited ability to convert plant ALA to the more bioactive EPA/DHA found in marine sources.Sources: Bauer 2011
11Potassium Chloride
▾
● Standard ingredientA standard added potassium (mineral) supplement.
12Coconut OilCoconut oil / MCT oil▾
● Beneficial (supported)Contains medium-chain triglycerides (MCTs). Some studies have explored MCTs for cognitive support in aging dogs.Sources: Pan et al. 2010Position on the ingredient list suggests a small inclusion level.
● Beneficial (supported)A prebiotic fibre associated with gut microbiome support in published studies. Promotes beneficial bacteria growth.Sources: Swanson et al. 2002Position on the ingredient list suggests a small inclusion level.
14Sodium tripolyphosphate▾
● Under research reviewAn industrial chemical also used in some pet foods as a preservative. Industrial safety data indicates it is harmful if inhaled and a skin irritant. Limited pet food-specific toxicology.Sources: EFSA 2019 phosphates opinion
15Manuka HoneyHoney (Manuka)▾
● Beneficial (emerging)Manuka honey has documented antibacterial properties (due to methylglyoxal content) and has been explored for wound healing, digestive health, and immune support in dogs. Should be used cautiously in pets with diabetes due to high sugar content.Sources: Veterinary wound care studies · New Zealand Manuka honey researchPosition on the ingredient list suggests a small inclusion level.
16Alfalfa DriedAlfalfa▾
● Contextual noteA legume plant used as a source of fibre, protein, and micronutrients including natural vitamin K1 (an alternative to synthetic menadione/vitamin K3). As a legume, it is within the broader scope of the FDA DCM investigation, though typically included at low levels.Sources: NRC 2006 · Nutritional composition data
● Contextual noteA generic term for whole inactivated yeast or unspecified yeast-derived products (usually Saccharomyces cerevisiae). Can supply protein, B vitamins, and cell-wall fractions (MOS, beta-glucans), but the specific form and processing are not disclosed. Sources: AAFCO ingredient definitions · Nutritional composition data
● Standard ingredientNatural preservation agents such as tocopherols or rosemary extract. Where the label names the agents in brackets, each is shown and classified below; 'including' wording means others may be present without being listed.Sources: AAFCO ingredient definitions
19Yucca concentrateYucca schidigera extract▾
● Beneficial (supported)Associated with faecal odour reduction in published studies. Some research has explored anti-inflammatory properties.Sources: Lowe & Kershaw 1997Position on the ingredient list suggests a small inclusion level.
20CranberryCranberry / cranberry extract▾
● Beneficial (supported)Contains proanthocyanidins, which some studies have associated with urinary tract health, particularly in cats.Sources: Howell 2007Position on the ingredient list suggests a small inclusion level.
21BlueberryBlueberries▾
● Beneficial (emerging)A whole-food source of anthocyanins, associated with antioxidant properties in published research.Sources: Prior et al. 2008Position on the ingredient list suggests a small inclusion level.
22Pumpkin▾
● Beneficial (supported)A source of soluble fibre widely recommended by veterinarians for digestive support.Sources: NRC 2006 · Veterinary digestive health referencesPosition on the ingredient list suggests a small inclusion level.
23Carrots▾
● Standard ingredientA root vegetable providing beta-carotene and fibre.Sources: Nutritional composition data
24Chia Seed▾
● Beneficial (emerging)A plant-based source of omega-3 (ALA), soluble fibre, and protein. Rich in calcium, magnesium, and phosphorus. Some studies have explored benefits for skin/coat health and digestive support in dogs. Like flaxseed, ALA conversion to EPA/DHA is limited in dogs and negligible in cats.Sources: Journal of Animal Physiology and Animal Nutrition 2022 · Nutritional composition dataPosition on the ingredient list suggests a small inclusion level.
25Ginger RootGinger▾
● Beneficial (emerging)A root herb with documented anti-nausea and anti-inflammatory properties in some studies. Used in veterinary practice for motion sickness and digestive support.Sources: Veterinary herbal medicine references · Anti-emetic studiesPosition on the ingredient list suggests a small inclusion level.
26TurmericTurmeric / curcumin▾
● Beneficial (emerging)Curcumin has well-documented anti-inflammatory properties in laboratory studies, but its bioavailability in standard oral forms is poor without specific enhancement (piperine, lipid carrier, or phytosomal formulation). In several randomised controlled trials in dogs and cats with osteoarthritis, diets and supplements containing bioavailability-enhanced curcumin (for example phosphatidylcholine/phytosome complexes), usually combined with other ingredients such as omega-3 fatty acids, hydrolysed collagen or green-lipped mussel, were associated with owner- and veterinarian-reported improvements in pain and mobility (e.g. Comblain et al., 2017); objective gait measures were often unchanged, and these effects have not been demonstrated for the small amounts of plain turmeric found in most foods.Sources: Colitti et al. 2012 · Comblain et al., BMC Veterinary Research 2017, DOI 10.1186/s12917-017-1317-8 · Feline osteoarthritis diet with EPA/DHA, turmeric extract and hydrolysed collagen, Animals 2024;14(22):3298 · Moreau et al., Veterinary Record 2003;152(11):323 (counter-evidence: curcumin nutraceutical did not improve objective gait vs NSAIDs) · Pye et al., Journal of Small Animal Practice 2024 (review)Position on the ingredient list suggests a small inclusion level.
27SpinachSpinach / kale▾
● Beneficial (emerging)Nutrient-dense leafy greens rich in vitamins K, A, C, folate, and iron. Flag for pets with history of calcium oxalate bladder stones (high oxalate content).Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
28Kale PowderSpinach / kale▾
● Beneficial (emerging)Nutrient-dense leafy greens rich in vitamins K, A, C, folate, and iron. Flag for pets with history of calcium oxalate bladder stones (high oxalate content).Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
