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17 components (the label lists 16 ingredients) · tap any for its research notes
What do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1ChickenNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2chicken mealNamed species meat meal▾
● Beneficial (well-established)Rendered meal from a named animal species: a concentrated protein source with water and fat removed. The species is identified, which supports traceability and allergy checking.Sources: AAFCO ingredient definitions · Veterinary nutrition references
3
Show all 17 components ▾
9animal digest▾
● Contextual noteHydrolysed animal tissue used as a flavour coating. Source animal is usually unspecified. Named digest (e.g., chicken digest) provides more traceability than generic animal digest.Sources: AAFCO 2024
10fish mealUnnamed fish / fish derivatives▾
● Contextual noteA fish ingredient where the species is not named (for example 'fish', 'ocean fish' or 'fish derivatives'). Naming the species would give fuller disclosure of the source.Sources: Label transparency
11
This product lists 2 separate wheat derivatives (wheat, wheat gluten). When listed separately, each appears lower on the ingredient list than they would if combined as a single entry.
Guaranteed analysis
as declared by the manufacturer
✓Labelled complete and balanced (no recognised standard cited)
Protein31%moisture not declared, no AAFCO comparison
Fat15%moisture not declared, no AAFCO comparison
Fibre3%no AAFCO reference
3,700 kcal/kg≈ 1,548 kJ / 100g energy density
Also declared on the label
Phosphorus0.7%guaranteed minOmega-3 (total)0.5%guaranteed min
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Pro Plan · what the manufacturer discloses, not a rating
Part of Nestle Purina Petcare Australia · 8 brands on Pawdit
Parent companydisclosedNestle Purina Petcare Australia
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Pro Plan? Claim your brand to confirm or correct this record.
Customer reviews
4.8
12 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
4whole grain wheatWheat / wheat gluten▾
● Contextual noteA protein and carbohydrate source. Wheat gluten is a high-quality plant protein. Note: true gluten intolerance is uncommon in dogs compared to humans.Sources: AAFCO 2024 · NRC 2006
5wheat glutenWheat / wheat gluten▾
● Contextual noteA protein and carbohydrate source. Wheat gluten is a high-quality plant protein. Note: true gluten intolerance is uncommon in dogs compared to humans.Sources: AAFCO 2024 · NRC 2006
6barley▾
● Contextual noteA whole grain carbohydrate and fibre source. Provides beta-glucans, a type of soluble fibre associated with gut health benefits.Sources: Veterinary nutrition references
7oats▾
● Contextual noteA whole grain carbohydrate source rich in soluble fibre (beta-glucans). Generally well-tolerated and considered a high-quality grain for pets.Sources: Veterinary nutrition references
● Beneficial (supported)MCT oil is rich in the medium-chain triglycerides (C8 and C10) used in studies of cognitive support in aging dogs. Coconut oil contains some MCTs but is mostly lauric acid, so those findings apply mainly to purified MCT oil.Sources: Pan et al. 2010
fish oil (source of omega-3 fatty acids)
EPA + DHA (marine-source omega-3)
▾
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditionsPosition on the ingredient list suggests a moderate to small inclusion level.
12beet pulp▾
● Beneficial (supported)A well-studied moderately fermentable fibre source associated with stool quality benefits in dogs.Sources: NRC 2006 · Fahey et al. 1990Position on the ingredient list suggests a moderate to small inclusion level.
13animal fat (source of omega-6 fatty acids)Unnamed animal fats▾
● Under research reviewGeneric animal fats without species identification. The source animal(s) cannot be confirmed, which limits traceability and is relevant for pets with food sensitivities or allergies.Sources: AAFCO ingredient definitions · FDA CVM documentation
● Standard ingredientNatural preservation agents such as tocopherols or rosemary extract. Where the label names the agents in brackets, each is shown and classified below; 'including' wording means others may be present without being listed.Sources: AAFCO ingredient definitions
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
The label breaks this entry into components, each classified on its own:
16Vitamins (vitamin A, B vitamins, vitamin C, vitamin D, vitamin E, choline, folic acid)6 components▾
● Standard ingredientA generic term for a vitamin premix. Where the label lists the specific vitamins in brackets, each is shown and classified below; otherwise the individual vitamins are not disclosed.Sources: AAFCO ingredient definitions
The label breaks this entry into components, each classified on its own:
17Amino acidsAmino acids (generic)▾
● Standard ingredientA generic term for an amino acid supplement blend. Where the label lists the specific amino acids in brackets, each is shown and classified below; otherwise the individual amino acids are not disclosed.Sources: AAFCO ingredient definitions
