Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.
2 sources, cross-checked · prices re-checked 10 days ago
Ingredients
19 listed by weight, heaviest first · tap any ingredient for its research notes
11 beneficial1 under research review3 contextual3 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Beef MeatUnnamed meat sources▾
● Under research reviewProtein source without species identification. Terms like meat, meat meal, animal by-products, meat and bone meal, or meat and animal derivatives do not identify the animal species, which limits traceability and makes allergen avoidance difficult.Sources: AAFCO 2024 Official Publication · EU Regulation 767/2009
2Chicken MeatNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
3
Show all 19 ingredients ▾
9Cabbage▾
● Beneficial (emerging)A cruciferous vegetable containing sulforaphane and other antioxidant compounds. Some preliminary research has explored the antioxidant and anti-inflammatory properties of cruciferous vegetables in companion animals.Sources: Nutritional composition data · Cruciferous vegetable antioxidant research
10Cauliflower▾
● Standard ingredientCauliflower is a cruciferous vegetable providing fibre, vitamin C, folate and glucosinolates, and it yields less sulforaphane than its close relative broccoli. Large amounts of cruciferous vegetables can cause gas or digestive upset in some animals.Sources: Nutritional composition data
11
ℹ️This is a raw or freeze-dried food product. Raw pet foods may carry bacteria such as Salmonella, Listeria, and E. coli, which can pose health risks to pets and to humans who handle the food. Hygienic handling practices (hand washing, surface disinfection, separate storage) are recommended.Source: FDA guidance on raw pet food; AVA position statement
Guaranteed analysis
as fed · compared to AAFCO dog growth & reproduction minimums
✓Labelled complete and balanced (no recognised standard cited)"Our Complete Beef recipe is precisely formulated to exceed the strictest AAFCO standards, uniquely comprised of only natural ingredients." (brand statement)
Protein14.7%AAFCO min 22.5% DM
Fat11.7%AAFCO min 8.5% DM
Fibre0.8%no AAFCO reference
Moisture70.5%no AAFCO reference
1,520 kcal/kg≈ 636 kJ / 100g energy densityBrand states 636 kJ/100g
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Raw & Fresh · what the manufacturer discloses, not a rating
Recall historyon recordNo recalls of Raw & Fresh products found; the brand published a notice clarifying it was unaffected by the Gippsland knackery beef pet mince recall (searched Jul 2026).
AS5812 accreditationnot confirmed
PFIAA membershipnot confirmed
Quality certificationsconfirmedAS5812 (self-declared compliance, no third-party certification stated)
Parent companynot disclosed
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Raw & Fresh? Claim your brand to confirm or correct this record, free.
Customer reviews
4.9
237 reviews · aggregated from retailer listings across multiple sources
What owners mention most: Customers highly recommend the product for its quality and freshness., based on review text aggregated from retailer listings.
Where to buy
confirm prices and explore sizes on the retailer's site
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
4Chicken HeartNamed organ meats▾
● Beneficial (well-established)Organ meat from a named animal species, with both the species and the organ identified. Published nutrition references describe named organ meats (e.g. chicken liver, beef heart) as nutrient-dense, naturally rich in vitamins A and B12, iron, copper, and folate. Where the label names only the organ (e.g. "liver"), the animal species is not identified.Sources: NRC 2006 · Nutritional composition data
5Beef LiverNamed organ meats▾
● Beneficial (well-established)Organ meat from a named animal species, with both the species and the organ identified. Published nutrition references describe named organ meats (e.g. chicken liver, beef heart) as nutrient-dense, naturally rich in vitamins A and B12, iron, copper, and folate. Where the label names only the organ (e.g. "liver"), the animal species is not identified.Sources: NRC 2006 · Nutritional composition data
6Beef KidneysNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
7SpinachSpinach / kale▾
● Beneficial (emerging)Nutrient-dense leafy greens rich in vitamins K, A, C, folate, and iron. Flag for pets with history of calcium oxalate bladder stones (high oxalate content).Sources: NRC 2006
8Sweet PotatoPotato / sweet potato▾
● Contextual noteDigestible carbohydrate sources. Not harmful in themselves. Often used in grain-free formulations.Sources: NRC 2006
Kale
Spinach / kale
▾
● Beneficial (emerging)Nutrient-dense leafy greens rich in vitamins K, A, C, folate, and iron. Flag for pets with history of calcium oxalate bladder stones (high oxalate content).Sources: NRC 2006Position on the ingredient list suggests a moderate to small inclusion level.
12CarrotCarrots▾
● Standard ingredientA root vegetable providing beta-carotene and fibre.Sources: Nutritional composition data
13Beef SpleenNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studiesPosition on the ingredient list suggests a moderate to small inclusion level.
14Sunflower SeedsSeeds (generic/unspecified)▾
● Contextual noteA generic seed declaration. Where the label names the seeds in brackets, each is shown and classified below. Unnamed seeds limit traceability and allergen assessment.Sources: AAFCO ingredient definitions
15Broccoli▾
● Standard ingredientA cruciferous vegetable providing vitamins and fibre.Sources: Nutritional composition data
16Chia SeedsChia seed▾
● Beneficial (emerging)A plant-based source of omega-3 (ALA), soluble fibre, and protein. Rich in calcium, magnesium, and phosphorus. Some studies have explored benefits for skin/coat health and digestive support in dogs. Like flaxseed, ALA conversion to EPA/DHA is limited in dogs and negligible in cats.Sources: Journal of Animal Physiology and Animal Nutrition 2022 · Nutritional composition dataPosition on the ingredient list suggests a small inclusion level.
17Wheat Germ OilWheat / wheat gluten▾
● Contextual noteA protein and carbohydrate source. Wheat gluten is a high-quality plant protein. Note: true gluten intolerance is uncommon in dogs compared to humans.Sources: AAFCO 2024 · NRC 2006
18Cod Liver OilNamed organ meats▾
● Beneficial (well-established)Organ meat from a named animal species, with both the species and the organ identified. Published nutrition references describe named organ meats (e.g. chicken liver, beef heart) as nutrient-dense, naturally rich in vitamins A and B12, iron, copper, and folate. Where the label names only the organ (e.g. "liver"), the animal species is not identified.Sources: NRC 2006 · Nutritional composition dataPosition on the ingredient list suggests a small inclusion level.
