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12 components (the label lists 9 ingredients) · tap any for its research notes
What do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Meat by-productsUnnamed meat sources▾
● Under research reviewProtein source without species identification. Terms like meat, meat meal, animal by-products or co-products, meat and bone meal, or meat and animal derivatives do not identify the animal species, which limits traceability and makes allergen avoidance difficult.Sources: AAFCO 2024 Official Publication · EU Regulation 767/2009
● Contextual noteA meat ingredient where the animal species is named but disclosure is partial: by-products from a named species (e.g. chicken by-product meal; also labelled "co-products", the industry's newer term), or a generic meat term with the species named in brackets (e.g. meat meal (beef and/or lamb)). An "and/or" list means the exact mix may vary between batches; where a percentage is shown (e.g. "chicken 27%"), only that minimum is guaranteed to come from that species. Named species are checked against your pet's allergy profile. By-product and co-product terms do not specify which parts are used. More transparent than fully unnamed meat terms; named whole meats, meals, and organ meats provide the strongest traceability.
Show all 12 components ▾
9Gelling Agents▾
● Contextual noteA generic term for substances used to create gel-like textures in wet food. The specific gelling agent(s) are not identified, limiting traceability. Common gelling agents include carrageenan, agar, and various gums.Sources: AAFCO ingredient definitions
10AntioxidantsAntioxidants (generic/undisclosed)▾
● Contextual noteA generic antioxidant declaration. On EU and Australian labels, antioxidants is the additive class name and does not disclose which compound is used: it may be a natural form (tocopherols, rosemary extract) or a synthetic one (BHA, BHT, TBHQ, ethoxyquin). The specific antioxidant cannot be confirmed from the label.Sources: EU Regulation 767/2009 · AS 5812 (Australian Standard for pet food)
Guaranteed analysis
as declared by the manufacturer
✓Labelled complete and balanced (no recognised standard cited)
Protein7%moisture not declared, no AAFCO comparison
Fat1.5%moisture not declared, no AAFCO comparison
650 kcal/kg≈ 272 kJ / 100g energy densityBrand states 65 kcal/100g
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Advance · what the manufacturer discloses, not a rating
Part of Mars Petcare Australia · 14 brands on Pawdit
Recall historyon record2018: Voluntary recall of Advance Dermocare dry dog food linked to megaesophagus in 74+ dogs. Senate inquiry followed. 2 APOG consumer reports.
AS5812 accreditationAustralia's voluntary pet food manufacturing standardconfirmed
PFIAA membershipPet Food Industry Association of Australiaconfirmed
Quality certificationsconfirmedAS5812 · HACCP
Parent companydisclosedMars Petcare Australia
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Advance? Claim your brand to confirm or correct this record.
Customer reviews
4.4
23 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
Sources: AAFCO ingredient definitions · EU Regulation 767/2009
The label names these possible species — shown for identification and allergy checking:
3Fish by-productsUnnamed fish / fish derivatives▾
● Contextual noteA fish ingredient where the species is not named (for example 'fish', 'ocean fish' or 'fish derivatives'). Naming the species would give fuller disclosure of the source.Sources: Label transparency
4Fish (including Tuna, Salmon)2 components▾
● Contextual noteA fish ingredient where the species is not named (for example 'fish', 'ocean fish' or 'fish derivatives'). Naming the species would give fuller disclosure of the source.Sources: Label transparency
The label breaks this entry into components, each classified on its own:
5Binder (including Beef)1 components▾
The label breaks this entry into components, each classified on its own:
6FlavourFlavours (generic/undisclosed)▾
● Contextual noteA generic flavouring declaration. The label does not disclose whether the flavouring is natural or artificial, or what it is derived from.Sources: EU Regulation 767/2009
7MineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
8VitaminsVitamins (generic)▾
● Standard ingredientA generic term for a vitamin premix. Where the label lists the specific vitamins in brackets, each is shown and classified below; otherwise the individual vitamins are not disclosed.Sources: AAFCO ingredient definitions
11TaurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine is an essential amino acid for cats. Deficiency can cause serious health consequences including dilated cardiomyopathy, central retinal degeneration, and reproductive failure.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018Position on the ingredient list suggests a moderate to small inclusion level.
12Colouring Agents▾
● Contextual noteA generic term for substances used to colour pet food. No nutritional purpose. The specific colouring agents are not identified, which means known concerning colours (Red 40, Blue 2, etc.) may be present without disclosure.Sources: AAFCO ingredient definitions
