Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.
public records + brand statements
Data completeness
88%
2 sources, cross-checked · prices re-checked 21 days ago
Ingredients
21 listed by weight, heaviest first · tap any ingredient for its research notes
7 beneficial11 contextual5 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Poultry mealPoultry (bird species not specified)▾
● Contextual noteA poultry ingredient where the bird species (chicken, turkey, duck, etc.) is not identified. Covers generic terms like poultry, poultry meal, poultry protein, and poultry by-products. Limits traceability compared to named species; treated as a possible chicken source for allergy checking.Sources: AAFCO ingredient definitions
2cereal (rice and or sorghum)2 components▾
● Contextual noteA generic term for grain ingredients, common on European-style labels. Where the label names the grains in brackets, each is shown and classified below; 'and/or' wording means the mix can vary between batches. Unnamed grains are relevant for pets with grain sensitivities.Sources: EU Regulation 767/2009 · FEDIAF labelling guidelines
The label lists this premix's contents, each piece classified on its own:
● Contextual noteA meat ingredient where the animal species is named but disclosure is partial: by-products from a named species (e.g. chicken by-product meal), or a generic meat term with the species named in brackets (e.g. meat meal (beef and/or lamb)). An "and/or" list means the exact mix may vary between batches; where a percentage is shown (e.g. "chicken 27%"), only that minimum is guaranteed to come from that species. Named species are checked against your pet's allergy profile. By-product terms do not specify which parts are used. More transparent than fully unnamed meat terms; named whole meats, meals, and organ meats provide the strongest traceability.
Guaranteed analysis
as declared by the manufacturer
✓Labelled complete and balanced (no recognised standard cited)
Protein8%moisture not declared, no AAFCO comparison
Fat8%moisture not declared, no AAFCO comparison
Fibre0.5%no AAFCO reference
1,000 kcal/kg≈ 418 kJ / 100g energy densityBrand states 100 kcal/100g
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Leaps & Bounds · what the manufacturer discloses, not a rating
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Leaps & Bounds? Claim your brand to confirm or correct this record, free.
Customer reviews
4.6
66 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
Petbarn1 size: 3.2kgCheck current pricechecked 21d agoVisit
3vegetable protein (soya bean)1 components▾
● Contextual noteA concentrated plant-based protein source. When the source plant is not specified, traceability is limited and allergen identification is difficult for sensitive pets.Sources: Nutritional composition data · AAFCO ingredient definitions
The label lists this premix's contents, each piece classified on its own:
4chicken fat▾
● Standard ingredientA named animal fat source providing energy and essential fatty acids.Sources: AAFCO ingredient definitions
5beet pulp (prebiotic dietary fibre)1 components▾
● Beneficial (supported)A well-studied moderately fermentable fibre source associated with stool quality benefits in dogs.Sources: NRC 2006 · Fahey et al. 1990
The label lists this premix's contents, each piece classified on its own:
6salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
7linseedFlaxseed / flaxseed oil▾
● Beneficial (supported)A plant-based source of omega-3 (ALA), fibre, and lignans. Note: dogs have limited ability to convert plant ALA to the more bioactive EPA/DHA found in marine sources.Sources: Bauer 2011
8canola seedCanola (seed/meal)▾
● Contextual noteCanola seed or the meal left after oil extraction, used as a plant protein and fibre source; distinct from canola oil.Sources: Nutritional composition data
Sources: AAFCO ingredient definitions · EU Regulation 767/2009
The label names these possible species — shown for identification and allergy checking:
11wholegrain cereals (wheat, rice)2 components▾
● Contextual noteA generic term for grain ingredients, common on European-style labels. Where the label names the grains in brackets, each is shown and classified below; 'and/or' wording means the mix can vary between batches. Unnamed grains are relevant for pets with grain sensitivities.Sources: EU Regulation 767/2009 · FEDIAF labelling guidelines
The label lists this premix's contents, each piece classified on its own:
● Contextual noteOil from plant sources. Where the label names the plants in brackets, each is shown and classified below; 'and/or' wording means the blend can vary between batches. Unnamed sources limit traceability; named oils (e.g. sunflower oil, canola oil) provide more transparency.Sources: AAFCO ingredient definitions
The label lists this premix's contents, each piece classified on its own:
● Beneficial (supported)A prebiotic fibre associated with gut microbiome support in published studies. Promotes beneficial bacteria growth.Sources: Swanson et al. 2002Position on the ingredient list suggests a small inclusion level.
14choline chloride▾
● Standard ingredientCholine chloride: a standard added nutrient for normal cell and nerve function.
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
The label lists this premix's contents, each piece classified on its own:
16vitamins (including A, E, B3, B5, B2, B6, B1, B9, B12, D3)Vitamins (generic)▾
● Standard ingredientA generic term for a vitamin premix. Where the label lists the specific vitamins in brackets, each is shown and classified below; otherwise the individual vitamins are not disclosed.Sources: AAFCO ingredient definitions
17yucca extractYucca schidigera extract▾
● Beneficial (supported)Associated with faecal odour reduction in published studies. Some research has explored anti-inflammatory properties.Sources: Lowe & Kershaw 1997Position on the ingredient list suggests a small inclusion level.
18kelp mealKelp / seaweed meal▾
● Beneficial (supported)A natural source of iodine and trace minerals. Some studies have explored dental health benefits. Note: excessive iodine from kelp could affect thyroid function in cats with hyperthyroidism.Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
19garlic▾
● Contextual noteAt low doses, some veterinary nutritionists consider garlic acceptable and note potential antioxidant properties. At high doses, garlic is toxic to dogs and cats (can cause Heinz body anaemia). A classic dose-dependent ingredient.Sources: Lee et al. 2000 · ASPCA guidelines
20rosemaryRosemary / rosemary extract▾
● Contextual noteGenerally regarded as a positive natural preservative alternative to synthetic options. Some veterinary sources suggest rosemary may lower seizure thresholds in dogs with epilepsy.Sources: Goncalves et al. 2019
● Standard ingredientNatural preservation agents such as tocopherols or rosemary extract. Where the label names the agents in brackets, each is shown and classified below; 'including' wording means others may be present without being listed.Sources: AAFCO ingredient definitions
