Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.
11 components (the label lists 10 ingredients) · tap any for its research notes
What do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1MeatUnnamed meat sources▾
● Under research reviewProtein source without species identification. Terms like meat, meat meal, animal by-products or co-products, meat and bone meal, or meat and animal derivatives do not identify the animal species, which limits traceability and makes allergen avoidance difficult.Sources: AAFCO 2024 Official Publication · EU Regulation 767/2009
● Contextual noteA meat ingredient where the animal species is named but disclosure is partial: by-products from a named species (e.g. chicken by-product meal; also labelled "co-products", the industry's newer term), or a generic meat term with the species named in brackets (e.g. meat meal (beef and/or lamb)). An "and/or" list means the exact mix may vary between batches; where a percentage is shown (e.g. "chicken 27%"), only that minimum is guaranteed to come from that species. Named species are checked against your pet's allergy profile. By-product and co-product terms do not specify which parts are used. More transparent than fully unnamed meat terms; named whole meats, meals, and organ meats provide the strongest traceability.
Show all 11 components ▾
9TaurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine supplementation is increasingly common in dog food, particularly for breeds associated with DCM susceptibility.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018
10FlavourFlavours (generic/undisclosed)▾
● Contextual noteA generic flavouring declaration. The label does not disclose whether the flavouring is natural or artificial, or what it is derived from.Sources: EU Regulation 767/2009
11
Guaranteed analysis
as declared by the manufacturer
✓Labelled complete and balanced (no recognised standard cited)
Protein7.5%moisture not declared, no AAFCO comparison
Fat8%moisture not declared, no AAFCO comparison
1,100 kcal/kg≈ 460 kJ / 100g energy density
Also declared on the label
Omega-3 (total)0.3%brand stated
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Advance · what the manufacturer discloses, not a rating
Part of Mars Petcare Australia · 14 brands on Pawdit
Recall historyon record2018: Voluntary recall of Advance Dermocare dry dog food linked to megaesophagus in 74+ dogs. Senate inquiry followed. 2 APOG consumer reports.
AS5812 accreditationAustralia's voluntary pet food manufacturing standardconfirmed
PFIAA membershipPet Food Industry Association of Australiaconfirmed
Quality certificationsconfirmedAS5812 · HACCP
Parent companydisclosedMars Petcare Australia
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Advance? Claim your brand to confirm or correct this record.
Customer reviews
4.8
16 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
Sources: AAFCO ingredient definitions · EU Regulation 767/2009
The label names these possible species — shown for identification and allergy checking:
3RiceRice / brewer's rice▾
● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
4Plant FibreVegetable fibres▾
● Contextual noteA generic term for plant-derived fibre sources. The specific source plant is not identified, limiting traceability.Sources: AAFCO ingredient definitions
5ThickenersThickeners (generic)▾
● Contextual noteA generic term for substances used to thicken wet food. Where the label names the thickeners in brackets, each is shown and classified below. Common thickeners include carrageenan, guar gum, and xanthan gum, some of which are under research review (see carrageenan, B13).Sources: AAFCO ingredient definitions
6Vitamins & MineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
7Vegetable OilVegetable oil (generic)▾
● Contextual noteOil from plant sources. Where the label names the plants in brackets, each is shown and classified below; 'and/or' wording means the blend can vary between batches. Unnamed sources limit traceability; named oils (e.g. sunflower oil, canola oil) provide more transparency.Sources: AAFCO ingredient definitions
8Fish OilEPA + DHA (marine-source omega-3)▾
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditions
Plant Extracts
Plant / botanical extracts (unspecified)
▾
● Contextual noteA generic declaration for botanical extracts. Where the label names the specific plants in brackets, each is shown and classified below; otherwise the botanicals are not disclosed.Sources: AAFCO ingredient definitions · EU Regulation 767/2009
