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● Contextual noteA meat ingredient where the animal species is named but disclosure is partial: by-products from a named species (e.g. chicken by-product meal; also labelled "co-products", the industry's newer term), or a generic meat term with the species named in brackets (e.g. meat meal (beef and/or lamb)). An "and/or" list means the exact mix may vary between batches; where a percentage is shown (e.g. "chicken 27%"), only that minimum is guaranteed to come from that species. Named species are checked against your pet's allergy profile. By-product and co-product terms do not specify which parts are used. More transparent than fully unnamed meat terms; named whole meats, meals, and organ meats provide the strongest traceability.Sources: AAFCO ingredient definitions · EU Regulation 767/2009
The label names these possible species — shown for identification and allergy checking:
2wholegrain cereals (wheat, rice)2 components▾
● Contextual noteA generic term for grain ingredients, common on European-style labels. Where the label names the grains in brackets, each is shown and classified below; 'and/or' wording means the mix can vary between batches. Unnamed grains are relevant for pets with grain sensitivities.Sources: EU Regulation 767/2009 · FEDIAF labelling guidelines
The label breaks this entry into components, each classified on its own:
3chicken fat▾
● Standard ingredientA named animal fat source providing energy and essential fatty acids.Sources: AAFCO ingredient definitions
4cereal branCereals (generic)▾
● Contextual noteA generic term for grain ingredients, common on European-style labels. Where the label names the grains in brackets, each is shown and classified below; 'and/or' wording means the mix can vary between batches. Unnamed grains are relevant for pets with grain sensitivities.Sources: EU Regulation 767/2009 · FEDIAF labelling guidelines
5poultry flavourPoultry (bird species not specified)▾
● Contextual noteA poultry ingredient where the bird species (chicken, turkey, duck, etc.) is not identified. Covers generic terms like poultry, poultry meal, poultry protein, and poultry by-products. Limits traceability compared to named species; treated as a possible chicken source for allergy checking.Sources: AAFCO ingredient definitions
6peasPeas / lentils / chickpeas▾
● Contextual noteWhole legumes provide protein, fibre, and micronutrients. The FDA investigated (2018-2022) a potential association with dilated cardiomyopathy (DCM) in dogs when legumes are used as a primary ingredient, did not establish a causal link, and has paused public updates pending new science.Sources: FDA DCM Investigation 2018-2022 · Freeman et al. 2018 JAVMA
7beet pulp (prebiotic dietary fibre)1 components▾
● Beneficial (supported)A well-studied moderately fermentable fibre source associated with stool quality benefits in dogs.Sources: NRC 2006 · Fahey et al. 1990
The label breaks this entry into components, each classified on its own:
8salt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditions
10vitamins (including E, B3, B5, B2, B6, B1, B9, B12, A, D3) and minerals (including potassium zinc, iron, copper, manganese, iodine, selenium)7 components▾
● Standard ingredientA generic term for a vitamin premix. Where the label lists the specific vitamins in brackets, each is shown and classified below; otherwise the individual vitamins are not disclosed.Sources: AAFCO ingredient definitions
Guaranteed analysis
as declared by the manufacturer
✓Labelled complete and balanced (no recognised standard cited)
Protein24%moisture not declared, no AAFCO comparison
Fat10%moisture not declared, no AAFCO comparison
Fibre3%no AAFCO reference
3,200 kcal/kg≈ 1,339 kJ / 100g energy density
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Leaps & Bounds · what the manufacturer discloses, not a rating
Part of Greencross (Petbarn private label) · 2 brands on Pawdit
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Leaps & Bounds? Claim your brand to confirm or correct this record.
Customer reviews
4.6
51 reviews · aggregated from retailer listings across multiple sources
What owners mention most: Customers praise the taste and effectiveness for picky eaters.
Where to buy
confirm prices and explore sizes on the retailer's site
The label breaks this entry into components, each classified on its own:
11linseedFlaxseed / flaxseed oil▾
● Beneficial (supported)A plant-based source of omega-3 (ALA), fibre, and lignans. Note: dogs have limited ability to convert plant ALA to the more bioactive EPA/DHA found in marine sources.Sources: Bauer 2011Position on the ingredient list suggests a small inclusion level.
● Beneficial (supported)A prebiotic fibre associated with gut microbiome support in published studies. Promotes beneficial bacteria growth.Sources: Swanson et al. 2002Position on the ingredient list suggests a small inclusion level.
13choline chloride▾
● Standard ingredientCholine chloride: a standard added nutrient for normal cell and nerve function.
14kelp mealKelp / seaweed meal▾
● Beneficial (supported)A natural source of iodine and trace minerals. Some studies have explored dental health benefits. Note: excessive iodine from kelp could affect thyroid function in cats with hyperthyroidism.Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
15carrots▾
● Standard ingredientA root vegetable providing beta-carotene and fibre.Sources: Nutritional composition data
16garlic▾
● Contextual noteAt low doses, some veterinary nutritionists consider garlic acceptable and note potential antioxidant properties. At high doses, ASPCA and published case reports associate garlic with Heinz body anaemia in dogs and cats. A classic dose-dependent ingredient.Sources: Lee et al. 2000 · ASPCA guidelines
● Standard ingredientNatural preservation agents such as tocopherols or rosemary extract. Where the label names the agents in brackets, each is shown and classified below; 'including' wording means others may be present without being listed.Sources: AAFCO ingredient definitions
18yucca extractYucca schidigera extract▾
● Beneficial (supported)Associated with faecal odour reduction in published studies. Some research has explored anti-inflammatory properties.Sources: Lowe & Kershaw 1997Position on the ingredient list suggests a small inclusion level.
