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29 ingredients (broken into components where relevant) · tap any for its research notes
What do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Brewers RiceRice / brewer's rice▾
● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
2Corn Gluten MealCorn / corn gluten meal▾
● Contextual noteA digestible carbohydrate and protein source for most dogs. Commonly characterised as filler in consumer discussions, but veterinary nutrition research supports its nutritional value.Sources: AAFCO 2024 · NRC 2006
3Powdered CelluloseCellulose / powdered cellulose
Show all 29 ingredients ▾
9FlaxseedFlaxseed / flaxseed oil▾
● Contextual noteCats have negligible ability to convert plant-based ALA to the bioactive EPA and DHA forms. Flaxseed provides no meaningful omega-3 benefit for cats. Marine sources are required.Sources: Bauer 2011
10Coconut OilCoconut oil / MCT oil▾
● Beneficial (supported)MCT oil is rich in the medium-chain triglycerides (C8 and C10) used in studies of cognitive support in aging dogs. Coconut oil contains some MCTs but is mostly lauric acid, so those findings apply mainly to purified MCT oil.Sources: Pan et al. 2010
This product lists 3 separate corn derivatives (corn, corn gluten meal, corn gluten). When listed separately, each appears lower on the ingredient list than they would if combined as a single entry.
This product lists 2 separate wheat derivatives (wheat, wheat gluten). When listed separately, each appears lower on the ingredient list than they would if combined as a single entry.
Nutrient analysis
dry matter, the manufacturer's basis · compared to AAFCO adult cat maintenance minimums
✓Feeding trials substantiate that this product meets AAFCO nutrient profiles (Adult)"Animal feeding tests using AAFCO procedures substantiate that provides complete and balanced nutrition for maintenance of adult cats." (brand statement)
Protein38.6%AAFCO min 26% DM
Fat12.1%AAFCO min 9% DM
Fibre13.3%no AAFCO reference
3,242 kcal/kg≈ 1,356 kJ / 100g energy densityBrand states 3,242 kcal/kg
This manufacturer publishes its analysis on a dry-matter basis (with moisture removed), so the values above are shown on that basis and moisture is not stated. AAFCO minimums are also dry-matter figures, so they compare directly; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Hill's · what the manufacturer discloses, not a rating
Part of Colgate-Palmolive (Hill's Pet Nutrition) · 3 brands on Pawdit
Recall historyon record2019: Included in excess Vitamin D canned dog food recall. Multiple products affected.
AS5812 accreditationAustralia's voluntary pet food manufacturing standardnot confirmed
PFIAA membershipPet Food Industry Association of Australiaconfirmed
Quality certificationsconfirmedAAFCO · FDA cGMP
Parent companydisclosedColgate-Palmolive (Hill's Pet Nutrition)
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Hill's? Claim your brand to confirm or correct this record.
Customer reviews
4.6
39 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
● Under research reviewA plant-derived insoluble fibre. Provides bulk but limited nutritional value. Acceptable in small amounts; when present as a primary fibre source (top 10 ingredients), it may indicate a high proportion of nutritionally inert filler.Sources: NRC 2006 Nutrient Requirements · Nutritional composition data
4Wheat GlutenWheat / wheat gluten▾
● Contextual noteA protein and carbohydrate source. Wheat gluten is a high-quality plant protein. Note: true gluten intolerance is uncommon in dogs compared to humans.Sources: AAFCO 2024 · NRC 2006
5Chicken MealNamed species meat meal▾
● Beneficial (well-established)Rendered meal from a named animal species: a concentrated protein source with water and fat removed. The species is identified, which supports traceability and allergy checking.Sources: AAFCO ingredient definitions · Veterinary nutrition references
6Dried Tomato PomaceTomatoes▾
● Standard ingredientA fruit providing lycopene and vitamins.Sources: Nutritional composition data
7Chicken Liver FlavorNamed organ meats▾
● Beneficial (well-established)Organ meat from a named animal species, with both the species and the organ identified. Published nutrition references describe named organ meats (e.g. chicken liver, beef heart) as nutrient-dense, naturally rich in vitamins A and B12, iron, copper, and folate. Where the label names only the organ (e.g. "liver"), the animal species is not identified.Sources: NRC 2006 · Nutritional composition data
8Soybean Oil▾
● Contextual noteA plant-derived oil providing omega-6 fatty acids. Derived from soybeans, which are a common allergen in some pets. Relevant for allergy-prone pets.Sources: NRC 2006 · AAFCO ingredient definitions
11L-Lysine
▾
● Standard ingredientAn essential amino acid added as a standard supplement.
12Fish OilEPA + DHA (marine-source omega-3)▾
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditionsPosition on the ingredient list suggests a moderate to small inclusion level.
13Lactic Acid▾
● Standard ingredientA naturally occurring organic acid used as a preservative or pH regulator.Sources: AAFCO ingredient definitions
14Potassium Citrate▾
● Standard ingredientA potassium supplement and urinary alkaliser. Used in some therapeutic urinary diets to help prevent calcium oxalate stone formation.Sources: Veterinary pharmacology references
15Potassium ChloridePotassium salts▾
● Standard ingredientA standard added potassium (mineral) supplement.Sources: NRC 2006
16DL-Methionine▾
● Contextual noteAn essential amino acid commonly added to pet food. Also functions as a urinary acidifier (lowers urine pH). Veterinary sources note it should be used with caution in pets with kidney disease, pancreatic disease, or liver insufficiency. Not recommended for kittens.Sources: VCA Animal Hospitals · PetMD veterinary reference · NRC 2006
17Carrots▾
● Standard ingredientA root vegetable providing beta-carotene and fibre.Sources: Nutritional composition data
18Choline Chloride▾
● Standard ingredientCholine chloride: a standard added nutrient for normal cell and nerve function.
19TaurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine is an essential amino acid for cats. Deficiency can cause serious health consequences including dilated cardiomyopathy, central retinal degeneration, and reproductive failure.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018Position on the ingredient list suggests a small inclusion level.
20Iodized SaltSalt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
21L-Tryptophan▾
● Standard ingredientAn essential amino acid added as a standard supplement.
● Standard ingredientA generic term for a vitamin premix. Where the label lists the specific vitamins in brackets, each is shown and classified below; otherwise the individual vitamins are not disclosed.Sources: AAFCO ingredient definitions
The label breaks this entry into components, each classified on its own:
23Dried Hydrolyzed CaseinHydrolysed casein▾
● Contextual noteA milk protein broken down (hydrolysed) into small fragments. Hydrolysis reduces but does not eliminate allergenicity: it is the basis of hypoallergenic veterinary diets, because the fragments are below the size usually associated with an immune response (Cave 2006), though residual reactions to hydrolysed diets made from the same source protein have been reported (Bizikova & Olivry 2016). It is also the source of alpha-casozepine, the milk-derived peptide studied for calming effects (Beata et al. 2007). Shown as a dairy disclosure for owners avoiding dairy or lactose, not as an allergy-risk marker.Sources: Cave 2006 Vet Clin North Am Small Anim Pract · Bizikova & Olivry 2016 Vet Dermatol 27:289-e70 · Beata et al. 2007 J Vet Behav
24L-Carnitine▾
● Beneficial (emerging)L-carnitine is associated with fat metabolism support in some studies, particularly in weight management contexts.Sources: Gross et al. 2000Position on the ingredient list suggests a small inclusion level.
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
The label breaks this entry into components, each classified on its own:
26Calcium SulfateCalcium salts▾
● Standard ingredientA standard added calcium (mineral) supplement.Sources: NRC 2006
27Mixed Tocopherols for freshnessMixed tocopherols (natural preservative)▾
● Beneficial (emerging)This product uses mixed tocopherols (natural vitamin E) as a preservative, which is an alternative to synthetic preservation systems.Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
28Natural FlavorsNatural flavours▾
● Contextual noteA broad AAFCO-defined category that may contain multiple unspecified compounds. Relevant for allergy-prone pets since potential allergens may not be individually listed.Sources: AAFCO 2024
29Beta-Carotene▾
● Beneficial (emerging)Cats cannot convert beta-carotene to vitamin A and must obtain preformed vitamin A from animal sources.Sources: Chew et al. 2000 (Journal of Nutrition)Position on the ingredient list suggests a small inclusion level.
