Products / Dog Food / Ivory Coat

Dog Food · Raw · All Life Stages · Meal

Ivory Coat

Ivory Coat Raw Diet Kangaroo single animal protein

View on Ivory Coat: official page

17 ingredients15.5% protein1,000 kcal/kgWhere to buy ↓

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Ingredients

17 ingredients

9 beneficial · 2 contextual · 5 standard · 1 not yet classified

Nutritional adequacy

Complete & Balanced

Labelled complete and balanced (no recognised standard cited), brand statement

Brand transparency

5 of 5 disclosed

Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.

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Ingredients

17 ingredients · tap any for its research notes

What do these mean? ▾

Beneficial. Linked to benefits in published research. Tiers show evidence strength.

Restricted or banned. Restricted or banned by a regulator in at least one country.

Under research review. Being studied or re-evaluated by researchers or regulators.

Contextual. Not flagged, but there is a note worth reading.

Standard. Everyday components like vitamins and minerals.

Not yet classified. Not in our dictionary yet. Always still listed.

Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.

1Kangaroo(includes meats)Named single-species whole meat▾

● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies

2ApplesApple▾

● Standard ingredientA whole fruit providing fibre and vitamins.Sources: Nutritional composition data

3ZeoliteClinoptilolite (zeolite)▾

● Standard ingredientA natural zeolite mineral of volcanic origin, authorised in the EU as a technological feed additive (binder and anti-caking agent). Sometimes included for stool quality. It provides no nutrients and passes through undigested.Sources: EU feed additive register (1g568/E568) · EFSA FEEDAP opinions on clinoptilolite

4Carrots▾

● Standard ingredientA root vegetable providing beta-carotene and fibre.Sources: Nutritional composition data

5Oranges▾

● Beneficial (emerging)A citrus fruit providing vitamin C, flavonoids, and antioxidants. Note: dogs and cats synthesise their own vitamin C, so supplementation value is debated, but the antioxidant flavonoids may provide independent benefit.Sources: NRC 2006 · Nutritional composition data

6Cabage

7Alfalfa▾

● Contextual noteA legume plant used as a source of fibre, protein, and micronutrients including natural vitamin K1 (an alternative to synthetic menadione/vitamin K3). As a legume, it is within the broader scope of the FDA DCM investigation, though typically included at low levels.Sources: NRC 2006 · Nutritional composition data

8KelpKelp / seaweed meal▾

● Beneficial (supported)A natural source of iodine and trace minerals. Some studies have explored dental health benefits. Note: excessive iodine from kelp could affect thyroid function in cats with hyperthyroidism.Sources: NRC 2006 · Gawor et al. 2018 Frontiers in Veterinary Science

Show all 17 ingredients ▾

9FlaxseedFlaxseed / flaxseed oil▾

● Beneficial (supported)A plant-based source of omega-3 (ALA), fibre, and lignans. Note: dogs have limited ability to convert plant ALA to the more bioactive EPA/DHA found in marine sources.Sources: Bauer 2011

10Celery▾

● Standard ingredientA vegetable providing fibre and small amounts of vitamins and minerals.Sources: Nutritional composition data

11Tomatoes▾

ℹ️This is a raw or freeze-dried food product. Raw pet foods may carry bacteria such as Salmonella, Listeria, and E. coli, which can pose health risks to pets and to humans who handle the food. Hygienic handling practices (hand washing, surface disinfection, separate storage) are recommended.Source: FDA guidance on raw pet food; AVA position statement

Guaranteed analysis

as declared by the manufacturer

✓Labelled complete and balanced (no recognised standard cited)

Protein15.5%moisture not declared, no AAFCO comparison

Fat5%moisture not declared, no AAFCO comparison

1,000 kcal/kg≈ 418 kJ / 100g energy densityBrand states 100 kcal/100g

Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.

Many raw and freeze-dried products do not carry AAFCO nutritional adequacy statements. This is common for the format and does not necessarily indicate a nutritional concern; you may wish to discuss a raw diet with a veterinary nutritionist.

Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.

Brand transparency

Ivory Coat · what the manufacturer discloses, not a rating

Part of Real Pet Food Company · 9 brands on Pawdit

Recall historyon recordNo formal recalls. 52 APOG consumer reports (highest on APOG). Reports of vomiting and diarrhoea increased after manufacturer/ownership change.

AS5812 accreditationAustralia's voluntary pet food manufacturing standardconfirmed

PFIAA membershipPet Food Industry Association of Australiaconfirmed

Quality certificationsconfirmedAS5812 · HACCP

Parent companydisclosedReal Pet Food Company

A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Ivory Coat? Claim your brand to confirm or correct this record.

Where to buy

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Petbarn$35.99 · 2.72kg

checked 12d agoVisit

● Standard ingredientA fruit providing lycopene and vitamins.Sources: Nutritional composition data

12Pumpkin▾

● Beneficial (supported)A source of soluble fibre widely recommended by veterinarians for digestive support.Sources: NRC 2006 · Veterinary digestive health referencesPosition on the ingredient list suggests a moderate to small inclusion level.

13CranberriesCranberry / cranberry extract▾

● Beneficial (supported)Contains proanthocyanidins, which some studies have associated with urinary tract health; most of that evidence comes from dogs and humans.Sources: Howell 2007Position on the ingredient list suggests a moderate to small inclusion level.

14KaleSpinach / kale▾

● Beneficial (emerging)Nutrient-dense leafy greens rich in vitamins K, A, C, folate, and iron. Flag for pets with history of calcium oxalate bladder stones (high oxalate content).Sources: NRC 2006Position on the ingredient list suggests a moderate to small inclusion level.

15Blueberries▾

● Beneficial (emerging)A whole-food source of anthocyanins, associated with antioxidant properties in published research.Sources: Prior et al. 2008Position on the ingredient list suggests a moderate to small inclusion level.

16SpinachSpinach / kale▾

17Natural AntioxidantAntioxidants (generic/undisclosed)▾

● Contextual noteA generic antioxidant declaration. On EU and Australian labels, antioxidants is the additive class name and does not disclose which compound is used: it may be a natural form (tocopherols, rosemary extract) or a synthetic one (BHA, BHT, TBHQ, ethoxyquin). The specific antioxidant cannot be confirmed from the label.Sources: EU Regulation 767/2009 · AS 5812 (Australian Standard for pet food)