Pawdit presents manufacturer-declared facts and attributes every note to its published source. We do not rate, grade or rank products. This assessment is generated by an algorithmic methodology based on published sources. It is not a guarantee of product quality or safety. Always consult your veterinarian.
Data completeness
88%
2 sources, cross-checked · prices re-checked 19 days ago
Ingredients
12 listed by weight, heaviest first · tap any ingredient for its research notes
4 beneficial3 contextual4 standard ingredientsWhat do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1KangarooNamed single-species whole meat▾
● Beneficial (well-established)Whole meat from a named animal species. Both the species and the form are identified, which supports traceability and allergy checking. Published nutrition references associate named whole meats with high protein quality.Sources: AAFCO 2024 · NRC 2006 · Amino acid bioavailability studies
2Carrots▾
● Standard ingredientA root vegetable providing beta-carotene and fibre.Sources: Nutritional composition data
3Gelling Agents▾
A generic term for substances used to create gel-like textures in wet food. The specific gelling agent(s) are not identified, limiting traceability. Common gelling agents include carrageenan, agar, and various gums.
Show all 12 ingredients ▾
9Carrot Fibre (NinjinFibre)Carrots▾
● Standard ingredientA root vegetable providing beta-carotene and fibre.Sources: Nutritional composition data
10HoneyHoney (Manuka)▾
● Beneficial (emerging)Manuka honey has documented antibacterial properties (due to methylglyoxal content) and has been explored for wound healing, digestive health, and immune support in dogs. Should be used cautiously in pets with diabetes due to high sugar content.Sources: Veterinary wound care studies · New Zealand Manuka honey research
11
Guaranteed analysis
as declared by the manufacturer
✓Labelled complete and balanced (no recognised standard cited)
Protein7%moisture not declared, no AAFCO comparison
Fat4%moisture not declared, no AAFCO comparison
Fibre1%no AAFCO reference
900 kcal/kg≈ 377 kJ / 100g energy densityBrand states 90 kcal/100g
Moisture is not declared on the label, so no dry-matter comparison against AAFCO minimums is shown.
Values as declared by the manufacturer (as fed). AAFCO minimums are published on a dry-matter basis and converted using the declared moisture before comparison; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Ivory Coat · what the manufacturer discloses, not a rating
Recall historyon recordNo formal recalls. 52 APOG consumer reports (highest on APOG). Reports of vomiting and diarrhoea increased after manufacturer/ownership change.
AS5812 accreditationconfirmed
PFIAA membershipconfirmed
Quality certificationsconfirmedAS5812 · HACCP
Parent companydisclosedReal Pet Food Company
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Ivory Coat? Claim your brand to confirm or correct this record, free.
Where to buy
confirm prices and explore sizes on the retailer's site
Petbarn1 size: 100g x9Check current pricechecked 20d agoVisit
PetO1 size: 100g x9Check current pricechecked 19d agoVisit
● Contextual note
Sources: AAFCO ingredient definitions
4Oil
5StarchStarch (generic/unspecified)▾
● Contextual noteA concentrated starch used as a digestible carbohydrate source and binder. The source plant is often not specified, which limits traceability; named starches (e.g. potato starch) are shown under their own entries where recognised.Sources: AAFCO ingredient definitions · EU Regulation 767/2009
6Inulin▾
● Beneficial (supported)A prebiotic fibre associated with promoting beneficial gut bacteria (bifidobacteria).Sources: Swanson et al. 2002
7Vitamins & MineralsMinerals (generic)▾
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
8Natural Colour▾
● Standard ingredientA colouring agent derived from natural sources (e.g., beetroot, turmeric, annatto). No nutritional purpose. Generally considered safer than synthetic colours.Sources: AAFCO ingredient definitions
Antioxidant Blend (Pro'Age)
1 components
▾
● Standard ingredientNatural preservation agents such as tocopherols or rosemary extract. Where the label names the agents in brackets, each is shown and classified below; 'including' wording means others may be present without being listed.Sources: AAFCO ingredient definitions
The label lists this premix's contents, each piece classified on its own:
12Blueberries▾
● Beneficial (emerging)A whole-food source of anthocyanins, associated with antioxidant properties in published research.Sources: Prior et al. 2008Position on the ingredient list suggests a moderate to small inclusion level.
