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34 ingredients (broken into components where relevant) · tap any for its research notes
What do these mean? ▾
Beneficial. Linked to benefits in published research. Tiers show evidence strength.
Restricted or banned. Restricted or banned by a regulator in at least one country.
Under research review. Being studied or re-evaluated by researchers or regulators.
Contextual. Not flagged, but there is a note worth reading.
Standard. Everyday components like vitamins and minerals.
Not yet classified. Not in our dictionary yet. Always still listed.
Counts include what's inside compound entries like vitamin premixes, so they can add up to more than the label's ingredient count.
1Brewers RiceRice / brewer's rice▾
● Contextual noteA highly digestible carbohydrate. Brewer's rice is a milling by-product but still provides nutritional value.Sources: NRC 2006
2Corn Gluten MealCorn / corn gluten meal▾
● Contextual noteA digestible carbohydrate and protein source for most dogs. Commonly characterised as filler in consumer discussions, but veterinary nutrition research supports its nutritional value.Sources: AAFCO 2024 · NRC 2006
3Powdered CelluloseCellulose / powdered cellulose
Show all 34 ingredients ▾
9Coconut OilCoconut oil / MCT oil▾
● Beneficial (supported)MCT oil is rich in the medium-chain triglycerides (C8 and C10) used in studies of cognitive support in aging dogs. Coconut oil contains some MCTs but is mostly lauric acid, so those findings apply mainly to purified MCT oil.Sources: Pan et al. 2010
10Pork Liver FlavorNamed organ meats▾
● Beneficial (well-established)Organ meat from a named animal species, with both the species and the organ identified. Published nutrition references describe named organ meats (e.g. chicken liver, beef heart) as nutrient-dense, naturally rich in vitamins A and B12, iron, copper, and folate. Where the label names only the organ (e.g. "liver"), the animal species is not identified.Sources: NRC 2006 · Nutritional composition data
This product lists 3 separate corn derivatives (corn, corn gluten meal, corn gluten). When listed separately, each appears lower on the ingredient list than they would if combined as a single entry.
This product lists 2 separate pea derivatives (peas, pea fiber). When listed separately, each appears lower on the ingredient list than they would if combined as a single entry.
Nutrient analysis
dry matter, the manufacturer's basis · compared to AAFCO adult dog maintenance minimums
✓Feeding trials substantiate that this product meets AAFCO nutrient profiles (Adult)"Animal feeding tests using AAFCO procedures substantiate that provides complete and balanced nutrition for maintenance of adult dogs." (brand statement)
Protein28%AAFCO min 18% DM
Fat12%AAFCO min 5.5% DM
Fibre15.1%no AAFCO reference
3,147 kcal/kg≈ 1,317 kJ / 100g energy densityBrand states 3,147 kcal/kg
This manufacturer publishes its analysis on a dry-matter basis (with moisture removed), so the values above are shown on that basis and moisture is not stated. AAFCO minimums are also dry-matter figures, so they compare directly; the comparison is shown for context only. Consult your vet for diet decisions.
Brand transparency
Hill's · what the manufacturer discloses, not a rating
Part of Colgate-Palmolive (Hill's Pet Nutrition) · 3 brands on Pawdit
Recall historyon record2019: Included in excess Vitamin D canned dog food recall. Multiple products affected.
AS5812 accreditationAustralia's voluntary pet food manufacturing standardnot confirmed
PFIAA membershipPet Food Industry Association of Australiaconfirmed
Quality certificationsconfirmedAAFCO · FDA cGMP
Parent companydisclosedColgate-Palmolive (Hill's Pet Nutrition)
A factual disclosure checklist from public records and the brand's own statements. Items we haven't verified show as not confirmed: a data gap, not a judgment. Are you Hill's? Claim your brand to confirm or correct this record.
Customer reviews
4.8
9 reviews · aggregated from retailer listings across multiple sources
Where to buy
confirm prices and explore sizes on the retailer's site
● Under research reviewA plant-derived insoluble fibre. Provides bulk but limited nutritional value. Acceptable in small amounts; when present as a primary fibre source (top 10 ingredients), it may indicate a high proportion of nutritionally inert filler.Sources: NRC 2006 Nutrient Requirements · Nutritional composition data
4Pea FiberPea protein / pea starch / pea fibre▾
● Contextual noteFractionated legume derivatives that can be used to increase the protein reading on a guaranteed analysis without providing a complete amino acid profile. More relevant than whole peas to the FDA's DCM investigation (2018-2022, no causal link established).Sources: FDA DCM Investigation 2018-2022
5Chicken MealNamed species meat meal▾
● Beneficial (well-established)Rendered meal from a named animal species: a concentrated protein source with water and fat removed. The species is identified, which supports traceability and allergy checking.Sources: AAFCO ingredient definitions · Veterinary nutrition references
6Dried Tomato PomaceTomatoes▾
● Standard ingredientA fruit providing lycopene and vitamins.Sources: Nutritional composition data
7Soybean Oil▾
● Contextual noteA plant-derived oil providing omega-6 fatty acids. Derived from soybeans, which are a common allergen in some pets. Relevant for allergy-prone pets.Sources: NRC 2006 · AAFCO ingredient definitions
8Chicken Liver FlavorNamed organ meats▾
● Beneficial (well-established)Organ meat from a named animal species, with both the species and the organ identified. Published nutrition references describe named organ meats (e.g. chicken liver, beef heart) as nutrient-dense, naturally rich in vitamins A and B12, iron, copper, and folate. Where the label names only the organ (e.g. "liver"), the animal species is not identified.Sources: NRC 2006 · Nutritional composition data
11FlaxseedFlaxseed / flaxseed oil▾
● Beneficial (supported)A plant-based source of omega-3 (ALA), fibre, and lignans. Note: dogs have limited ability to convert plant ALA to the more bioactive EPA/DHA found in marine sources.Sources: Bauer 2011Position on the ingredient list suggests a moderate to small inclusion level.
12Lactic Acid▾
● Standard ingredientA naturally occurring organic acid used as a preservative or pH regulator.Sources: AAFCO ingredient definitions
13Potassium Citrate▾
● Standard ingredientA potassium supplement and urinary alkaliser. Used in some therapeutic urinary diets to help prevent calcium oxalate stone formation.Sources: Veterinary pharmacology references
14L-Lysine▾
● Standard ingredientAn essential amino acid added as a standard supplement.
15Fish OilEPA + DHA (marine-source omega-3)▾
● Beneficial (well-established)Marine-source omega-3 fatty acids associated with anti-inflammatory, skin/coat health, joint support, cognitive function, and cardiac and renal support in multiple peer-reviewed studies.Sources: Bauer 2011 JAVMA · NRC 2006 · Multiple RCTs in dogs for skin/joint conditionsPosition on the ingredient list suggests a moderate to small inclusion level.
16Calcium CarbonateCalcium salts▾
● Standard ingredientA standard added calcium (mineral) supplement.Sources: NRC 2006
17Carrots▾
● Standard ingredientA root vegetable providing beta-carotene and fibre.Sources: Nutritional composition data
18Choline Chloride▾
● Standard ingredientCholine chloride: a standard added nutrient for normal cell and nerve function.
19DL-Methionine▾
● Contextual noteAn essential amino acid commonly added to pet food. Also functions as a urinary acidifier (lowers urine pH). Veterinary sources note it should be used with caution in pets with kidney disease, pancreatic disease, or liver insufficiency. Not recommended for kittens.Sources: VCA Animal Hospitals · PetMD veterinary reference · NRC 2006
20Glyceryl MonostearateEmulsifiers (E471 family)▾
● Standard ingredientEmulsifiers used to bind fats and water and stabilise texture (glyceryl monostearate and related mono- and diglycerides, E471). Permitted at food levels by the US FDA (GRAS).Sources: FDA GRAS listing · EFSA re-evaluation of E471
21Iodized SaltSalt▾
● Contextual noteAn essential mineral present in all pet food. Flag only when appearing high on the ingredient list.Sources: NRC 2006
● Standard ingredientA generic term for a vitamin premix. Where the label lists the specific vitamins in brackets, each is shown and classified below; otherwise the individual vitamins are not disclosed.Sources: AAFCO ingredient definitions
The label breaks this entry into components, each classified on its own:
23Lipoic AcidAlpha-lipoic acid▾
● Contextual noteA sulfur-containing antioxidant (also called thioctic acid). In dogs, reviews support antioxidant and anti-inflammatory benefit, well tolerated at low dietary levels (roughly 2.7 to 4.94 mg/kg/day), well below the canine maximum tolerated dose of about 126 mg/kg. Strongly dose-dependent: acute canine toxicity and death have been reported at single doses around 190 to 210 mg/kg. See cat-specific caution.Sources: MDPI Animals 2021 (a-lipoic acid in dog food review) · Hill et al. 2004 cat MTD study · Pet Poison Helpline · ASPCA Animal Poison Control
24L-Tryptophan▾
● Standard ingredientAn essential amino acid added as a standard supplement.
● Standard ingredientA generic term for a mineral premix. Where the label lists the specific mineral compounds in brackets, each is shown and classified below; otherwise the individual minerals are not disclosed. European-style labels declare added trace minerals as numbered additives with doses (e.g. "E4 (copper): 10 mg").Sources: AAFCO ingredient definitions
The label breaks this entry into components, each classified on its own:
26TaurineTaurine (supplemental)▾
● Beneficial (well-established)Taurine supplementation is increasingly common in dog food, particularly for breeds associated with DCM susceptibility.Sources: Pion et al. 1987 · NRC 2006 · Freeman et al. 2018Position on the ingredient list suggests a small inclusion level.
27Mixed Tocopherols for freshnessMixed tocopherols (natural preservative)▾
● Beneficial (emerging)This product uses mixed tocopherols (natural vitamin E) as a preservative, which is an alternative to synthetic preservation systems.Sources: NRC 2006Position on the ingredient list suggests a small inclusion level.
28Natural FlavorsNatural flavours▾
● Contextual noteA broad AAFCO-defined category that may contain multiple unspecified compounds. Relevant for allergy-prone pets since potential allergens may not be individually listed.Sources: AAFCO 2024
29L-Carnitine▾
● Beneficial (emerging)L-carnitine is associated with fat metabolism support in some studies, particularly in weight management contexts.Sources: Gross et al. 2000Position on the ingredient list suggests a small inclusion level.
30Green PeasPeas / lentils / chickpeas▾
● Contextual noteWhole legumes provide protein, fibre, and micronutrients. The FDA investigated (2018-2022) a potential association with dilated cardiomyopathy (DCM) in dogs when legumes are used as a primary ingredient, did not establish a causal link, and has paused public updates pending new science.Sources: FDA DCM Investigation 2018-2022 · Freeman et al. 2018 JAVMA
31ApplesApple▾
● Standard ingredientA whole fruit providing fibre and vitamins.Sources: Nutritional composition data
32CranberriesCranberry / cranberry extract▾
● Beneficial (supported)Contains proanthocyanidins, which some studies have associated with urinary tract health; most of that evidence comes from dogs and humans.Sources: Howell 2007Position on the ingredient list suggests a small inclusion level.
33Beta-Carotene▾
● Beneficial (emerging)A provitamin A carotenoid and antioxidant. Some studies have explored its role in immune function and skin health in dogs. Note: cats cannot convert beta-carotene to vitamin A.Sources: Chew et al. 2000 (Journal of Nutrition)Position on the ingredient list suggests a small inclusion level.
34Broccoli▾
● Standard ingredientA cruciferous vegetable providing vitamins and fibre.Sources: Nutritional composition data
